Contemporary Business 14th Edition by Louis Boone, David Kurtz

تمرين 13

Evaluate the price of the product you selected in the preceding exercise. What appears to be the pricing strategy used by its manufacturer? Do you think the price is fair? Why or why not? Choose a different strategy and develop a new price for the product based on the strategy. Poll your classmates to learn whether they would purchase the product at the new price-and why.