Contemporary Business 14th Edition by Louis Boone, David Kurtz

تمرين 11

TD Bank: "As Green as Our Logo" TD Bank's square, green logo is a familiar sight from Maine to Florida. TD Bank announced that it was the largest U.S. bank to go carbon neutral. The bank achieved carbon neutrality by reducing waste, using alternative sources of energy, and building environmentally friendly buildings from sustainable materials. With 1,000 branches, or "stores," TD has used its resources to pursue an aggressive "green" policy. To demonstrate its goal of carbon neutrality, TD bank unveiled a new prototype store. The 3,800-square-foot design is designed to reduce energy use by 50 percent, compared with earlier models. Each new store will make up to 20 percent of its own electricity with solar panels on the roof. To keep interior temperatures comfortable, the windows will have specially coated glass that reflects or absorbs heat energy. Sensors will control lighting over the course of the day. The drive-through facility will also have a translucent solar canopy. Outside, the landscaping will feature drought-resistant plants and water-efficient plumbing.Among other measures, TD Bank has bought a block of wind energy large enough to run its 2,300 ATMs. It plans to encourage its customers to save energy by emphasizing online banking and paperless statements. TD Bank has also located many of its branches near public transportation.TD Bank's first fully green office opened in Queens Village, New York. This branch has applied for LEED (Leadership in Energy and Environmental Design) Platinum Certification, the highest level. The bank eventually plans to have all of its offices meet LEED standards.Fred Graziano, TD Bank's head of retail banking, says, "We're taking the environment seriously and we strongly believe this is the right thing to do for our business, customers, employees and the community. We want TD Bank to be as green as our logo."
-Why does "going green" make good business sense for TD Bank?