Deck 11: Cyber-Relations in the Digital Age

Question 1

Integrated multimedia incorporating digital audio,visual,and text information are known as ________.

A)supermedia
B)hypermedia
C)digital media
D)electronic media
E)cybermedia

Answer 1

B

Question 2

Public relations work done by small,independent consultancies that has the look and feel of work done by much larger agencies is known as ________.

A)digital public relations
B)techno-PR
C)virtual public relations
D)hypermedia
E)analogical public relations

Answer 2

C

Question 3

A major factor in Barack Obama's successful 2008 presidential campaign was the candidate's effective use of ________.

A)news releases
B)television advertising
C)social media
D)campaign posters
E)radio talk shows

Answer 3

C

Question 4

Among the social ramifications of the Digital Revolution are ________.

A)its impact on personal privacy
B)redefined communities
C)mergers of media companies
D)All of the above.
E)None of the above.

Question 5

Which of the following statements is not true?

A)The selection of message and medium is tied to the communicator's values.
B)Values are linked to changes in technology.
C)Advanced technology is a useful tool in public relations.
D)Values are expressions of who we are and who we want to be.
E)Despite technological changes,the values of the Bible have remained unchanged.

Question 6

________ refers to a new generation of Internet services that encourage online collaboration and sharing.

A)Global village
B)Push technology
C)Viral marketing
D)Web 2.0
E)E-commerce

Question 7

A problem associated with self-published websites is that they ________.

A)are very expensive
B)are too time-consuming
C)restrict access to targeted publics
D)harm the environment
E)do not go through a traditional editorial process

Question 8

________ are informal online communities that come together from time to time because of common interests.

A)Social networks
B)Social media
C)Global villages
D)Hypermedia
E)Utopias

Question 9

________ allows Internet users to decide what categories of information reach them at the exclusion

A)Push technology
B)Analog communication
C)Digital communication
D)Hypermedia
E)The World Wide Web

Question 10

A good website ________.

A)appeals to just one strategically targeted public
B)assists in building and maintaining relationships
C)reads just like a newspaper or book
D)All of the above.
E)None of the above.

Question 11

Which of the following statement(s)is/are true?

A)There are more men online than women.
B)Men and women use the Internet differently.
C)Women go on line more frequently than men.
D)All of the above.
E)None of the above.

Question 12

Among the social ramifications of the Digital Revolution are ________.

A)delayed stress syndrome
B)global warming
C)protection of intellectual property
D)All of the above.
E)None of the above.

Question 13

Among the Internet issues that a practitioner should consider is/are ________.

A)the accuracy of research
B)an online generation gap
C)the Internet is a form of passive communication
D)All of the above.
E)None of the above.

Question 14

The irony of the "I'm with Coco" controversy was that Conan O'Brien________.

A)doesn't own a computer
B)wouldn't have lost the Tonight Show if his online support had watched the program
C)secretly orchestrated the social media backlash against NBC
D)All of the above.
E)None of the above.

Question 15

Viral marketing proved to be an effective tactic ________.

A)following the SARS outbreak in Canada in 2003
B)with the introduction of the personal computer in 1977
C)that led to the election of Bill Clinton as U.S.president in 1992
D)with the introduction of Microsoft's Vista operating system in 2005
E)that helped the Allies counter Nazi propaganda in World War II

Question 16

According to your textbook,the number of Internet web sites had grown from 1 in 1990 to more than ________ in 2009.

A)1 million
B)10 million
C)100 million
D)200 million
E)1 trillion

Question 17

The first thing one should do before establishing an Internet website is ________.

A)locate a server
B)determine who the audience is and what you want to say
C)estimate costs
D)learn HTML
E)create a memorable URL

Question 18

Business-to-business (B2B)activity accounts for ________ percent of all e-commerce.

A)21
B)34
C)53
D)69
E)93

Question 19

Walmart and its public relations agency Edelman were accused of ________ in response to the retailer's many critics in 2006.

A)corporate spying
B)flogging
C)viral marketing
D)spamming
E)cybersmearing

Question 20

Democratic nominee Barack Obama's social media staff was _____ times larger than that of his Republican challenger in the 2008 presidential election.

A)two
B)five
C)seven
D)10
E)20

Question 21

What is e-commerce,and how significant is its role in the U.S.economy?

Question 22

Changes in technology require changes in values.

Question 23

What is Web 2.0?

Question 24

What is virtual public relations?

Question 25

What is push technology?

Question 26

A popular collaborative software that allows multiple people to contribute to online content is known as ________.

A)wi fi
B)bluetooth
C)wiki
D)cybersharing
E)RSS

Question 27

When deciding which medium to use to communicate,the authors of your textbook remind you that ________.

A)you should always go digital
B)the medium is the message
C)analog is better than digital
D)new isn't always better
E)everyone is on the Internet

Question 28

Information on the Internet is not always reliable.

Question 29

What are some of the issues public relations practitioners face because of the Internet?

Question 30

The growth of wireless digital communications technology will make it possible for ________.

A)developing nations to catch up with industrialized Western nations
B)Western industrialized nations to increase their economic advantage
C)us to become more mobile,responsive,and cost-effective
D)A and C
E)B and C

Question 31

In what ways has the introduction of digital communications technology influenced the practice of
public relations?

Question 32

What does convergence of media mean,and what are the social ramifications of it?

Question 33

Edelman Digital's Steve Rubel found himself in hot water with PC Magazine when he _____.

A)inadvertently implied in his blog that the magazine is trash
B)forgot to place the magazine on his news release distribution list
C)plagiarized the magazine in his blog
D)cancelled his subscription
E)gave the magazine erroneous information

Question 34

The growth of social media has led to the growth of another phenomenon,the citizen journalist.

Question 35

What are the benefits and risks of having individuals self-publish?

Question 36

What are the implications of the growth of wireless communication?

Question 37

The Internet generally is a form of passive communication.

Question 38

This was the major corporation to podcast.

A)Disney
B)IBM
C)General Mills
D)General Motors
E)Honeywell International

Question 39

Podcasting is a social medium.

Question 40

How do changes in technology affect the practice of values-driven public relations?