Question 1

As colleges move more and more of their course content to the Web they may make information more accessible to students but also need to be mindful of ___________ because not all students have access to the resources they need to access online course content.

A) technological deserts
B) information barricades
C) digital disparities
D) the Web paradox
Answer Key

C

Accepted Answer

Digital disparities refer to the unequal access to technology and online resources. As colleges increasingly rely on online course content, they need to be mindful that not all students have equal access to these resources, potentially exacerbating existing inequalities. Technological deserts and information barricades are not commonly used terms in this context, and the Web paradox does not accurately describe this issue.

Question 2

Which of the following would be considered mediated communication?&#10;A) a telephone conversation&#10;B) a text message&#10;C) a television news broadcast&#10;D) All of the options are correct.

Accepted Answer

All options involve the use of technology or some form of intermediary device to transmit information, making them examples of mediated communication.

Question 3

Media convergence may be a good thing in that a greater variety of voices are contributing to the public conversation about various ideas and subjects. Society benefits when more of these voices are included in the public dialogue. These statements reflect which concept?

A) social capital
B) marketplace of ideas
C) digital disparities
D) piracy

B

Accepted Answer

The concept of a marketplace of ideas refers to the idea that a diverse range of perspectives and voices participating in public discourse can lead to a more informed and democratic society. Media convergence can contribute to this by facilitating the inclusion of a greater variety of voices in the public conversation.

Question 4

Which theory explains why a person who watches a lot of crime shows, like CSI or Law and Order, may begin to believe that violent crime is more common than it really is?&#10;A) cultivation theory&#10;B) media convergence theory&#10;C) social cognitive theory&#10;D) third-person effect

Accepted Answer

Cultivation theory suggests that prolonged exposure to media messages can shape an individual's beliefs, attitudes, and perceptions about the world. In the case of watching a lot of crime shows, this can lead to a perception that violent crime is more common than it really is due to the heavy emphasis on crime and law enforcement in these programs.

Question 5

Individuals and groups that have the power to control the creation and distribution of information and entertainment are referred to as&#10;A) executives.&#10;B) gatekeepers.&#10;C) journalists.&#10;D) producers.

Accepted Answer

The term "gatekeepers" is used to describe individuals or groups that wield significant control over what information or entertainment is released to the public. This could include media executives, editors, or other decision-makers who determine what news stories to cover or which television shows and movies to greenlight. Journalists and producers may play a role in this process as well, but the term "gatekeepers" specifically refers to those in positions of power over content creation and distribution.

Question 6

Which of the following is the government not able to do?&#10;A) restrict the language aired on prime-time broadcast programs&#10;B) require cable channels to air sexually mature subject matter late in the evening when children will not be watching&#10;C) fine broadcast channels that display nudity in their programs&#10;D) require broadcast channels to censor indecent content, even in live broadcasts

Accepted Answer

The government can regulate broadcast channels due to their use of public airwaves, including restricting language, fining for nudity, and requiring censorship of indecent content. However, cable channels operate on private networks, so the government has less authority to mandate when they air sexually mature content.

Question 7

Entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and news stories charged with sex, violence, scandal, and abuse, is referred to as&#10;A) reality television.&#10;B) low culture.&#10;C) narrowcasting.&#10;D) mind candy.

Accepted Answer

Low culture refers to entertainment or media that appeals to people's baser instincts and is often characterized by sensational and controversial subject matter. This can include tabloid news, reality TV shows, and other forms of entertainment that are designed to shock or titillate audiences.

Question 8

Following the devastating tsunami in Japan, Chizu, a Japanese graduate student attending school in the United States, found herself glued to the television and sometimes unable to sleep, fearing she would miss important information. We would refer to her state as

A) information overload.
B) media dependence.
C) media convergence.
D) television addiction.

Accepted Answer

Chizu's behavior indicates a reliance on media for updates and information, particularly during a crisis, which is best described as media dependence. She is not simply overwhelmed by too much information (information overload), nor is she addicted to television in a general sense (television addiction). Media convergence doesn't apply here as it refers to the merging of media platforms and technologies.

Question 9

Sasha watches television, creeps on her friends' Facebook pages, and texts her best friends at the same time. What term would your text use to describe Sasha's behavior?&#10;A) media multitasking&#10;B) media converging&#10;C) techno-tasking&#10;D) narrowcasting

Accepted Answer

Sasha is engaging in media multitasking by using different forms of media simultaneously.

Question 10

______________ focuses on the way we make media choices in order to satisfy our needs and goals.&#10;A) Gatekeeper theory&#10;B) Cultivation effect&#10;C) Uses and gratifications perspective&#10;D) Social capital

Accepted Answer

Uses and gratifications perspective is a theoretical approach that emphasizes the active role of the audience in the consumption of media. It suggests that people make media choices based on their needs and goals, and that they choose media that helps them satisfy those needs and achieve those goals. This perspective assumes that people are not passive recipients of media messages but active participants who seek out and use media in ways that are meaningful and rewarding to them.

Question 11

The merging of traditional mass communication with digital computing and telecommunication technologies is called&#10;A) media expansion.&#10;B) media pervasion.&#10;C) media convergence.&#10;D) media multitasking.

Accepted Answer

The answer of The merging of traditional mass communication with...

Question 12

Which theory explains the following scenario? Your little brother is a huge fan of WWE Wrestling. After he and his friends watch several matches, you observe them beginning to act out their own wrestling matches, shouting at one another and jumping off the couch trying to pin one another.

A) media convergence theory
B) social cognitive theory
C) monkey-see-monkey-do effect
D) cultivation theory

Accepted Answer

The answer of Which theory explains the following scenario? Your...

Deck 22: Media and Communication Theories and Concepts