Deck 23: Media and Communication

Question 1

Provide a brief example of a time when you have engaged in media multitasking.

Answer 1

Examples will vary.

Question 2

What is the difference between mediated communication and mass media?

Answer 2

Mediated communication includes any communication that involves the use of technology, whereas mass media involves the use of technology to send a message out to a larger audience.

Question 3

What do we mean when we say that the business of the media relies on exponentiality?

Answer 3

Exponentiality refers to a few successful media products that bring in enough profits to finance the rest of the media.

Question 4

Why is television criticized for its promotion of low culture?

Question 5

Define the uses and gratifications perspective.

Question 6

Provide an example of a television program you think embodies narrative complexity.

Question 7

In your own words, briefly explain why the FCC regulates broadcast television networks but not satellite and cable television networks.

Question 8

Why would a television network engage in self-censorship?

Question 9

What term do we use to refer to the way new media have blurred the lines between mass media and more interpersonal forms of communication?

Question 10

Why are communication researchers concerned about digital disparities?

Question 11

Which concept explains why we may perceive other people as being highly dependent on or influenced by the media while failing to realize how much we are also dependent on or influenced by media?

Question 12

How might social cognitive theory explain how media content affects people's behavior?

Question 13

After the highly publicized conflict with Jay Leno and the NBC network, Conan O'Brien took his unique brand of talk show and loyal following to TBS, a cable network where he would be able to survive with a smaller audience. This example illustrates the power and use of ____________.

Question 14

What is social capital?

Question 15

List three of the five skills the textbook offers for how to become a more mindful media consumer.
Answer Key