Deck 4: Social Media: Living in the Connected World

Question 1

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

Answer 1

True

Question 2

Sports celebrities and actors use social media marketing to create a positive public image.

Answer 2

True

Question 3

Bon Appétit! is a website that contains recipes written by Elise Bauer.In the website,Bauer also writes various articles regarding simple cooking methods.Bon Appétit! can be regarded as an online forum.

Answer 3

False

Question 4

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

Question 5

Making a list of keywords and using those keywords throughout the social media campaign can help marketers to guide users to the right place on the media platform.

Question 6

Connotea is a social media platform aimed primarily at scientists and clinicians,where users can post news items and links to outside articles,then vote on which postings get the most prominent display.Connotea is an example of an online forum.

Question 7

CafeMom is a website that provides a platform for mothers and mothers-to-be to interact with each other.The website also provides information on various topics such as parenting dilemmas,baby care,and green living.CafeMom can be regarded as a social networking site.

Question 8

A blogging site is a social media platform where users post news items and hold conversations on specified topics.

Question 9

Social media marketing allows customers to promote the firm's messages themselves.

Question 10

Every social network has its own search engine which allows users to search for topics that interest them.

Question 11

Wonderlist is a task and note manager for mobile phones that helps users to organize "to-do" lists and increase efficiency.Wonderlist is an app.

Question 12

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Question 13

DailyHub is a popular website that allows users to post reviews and news items on the latest electronic gadgets in the market.DailyHub is an example of a social news site.

Question 14

QR codes can be scanned only with the help of a dedicated QR code reader.

Question 15

The majority of online consumers use social media to make purchase decisions.

Question 16

Marketers generally view the goal of social media marketing as developing a conversation with potential customers.

Question 17

Marketers often use blog postings to educate consumers and business customers about new products.

Question 18

Microblogging allows people to communicate extensively through lengthy blog postings.

Question 19

MacRumors.com,a website that aggregates Mac and Apple related news,rumors,and reports,can be regarded as a blogging site as it allows users to post all the news related to a specific group of products.

Question 20

Social media precludes electronic communication.

Question 21

The nature of relationships between B2B marketers and their customers is akin to that of firms that market products to consumers.

Question 22

Social media efforts customize marketers' approach to targeted audiences more than many types of traditional marketing.

Question 23

Communities created by social media help steer consumers toward new brands and products.

Question 24

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Question 25

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

Question 26

Social media helps marketers to connect with influencers.

Question 27

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

Question 28

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Question 29

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

Question 30

The audience's trust is essential for the success of social media marketing efforts.

Question 31

The basis for social media is conversation.

Question 32

Social media marketing seeks to control the content and message received by the audience.

Question 33

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

Question 34

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

Question 35

The overview of a social media marketing plan describes the overall market conditions and the firm's current position in social media.

Question 36

Business-to-business (B2B)firms rarely use social media for marketing their businesses.

Question 37

Not-for-profit organizations use social media to connect with the general public,the business community,and each other.

Question 38

All companies follow a standard format for social media marketing plans.

Question 39

The first step in creating a social media marketing plan is to write an executive summary.

Question 40

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

Question 41

Campalyst is an example of a social media analytics tool as it tracks followers from a like or a tweet on a social network to a purchase on the company's website.It can also be used to measure the impact of a campaign or hashtag.

Question 42

The rules of engagement for social media mainly focus on making the exchange between marketers and their targeted audience overly positive for the customers.

Question 43

Every social media channel has an intended use by its community.

Question 44

Protection of consumer privacy is a major ethical issue faced by social media marketers.

Question 45

The goal of content marketing is to drive the target audience toward a desired action.

Question 46

Developing the best strategies for social media marketing requires a thorough understanding of the target audience.

Question 47

After developing strategies of the campaign,marketers focus on specific tactics such as recruiting influencers,setting up contests,or offering coupons and discounts.

Question 48

While determining the target audience for a particular social media marketing campaign,marketers not only pinpoint the products which will best serve the group,but also determine the social media that will be effective in delivering the message.

Question 49

An understanding of a company's brand is neither imperative nor central to the task of managing a social media marketing campaign.

Question 50

Comment Sniper helps companies to monitor the comments on their products and also the discussions on online forums.Comment Sniper is an example of social media analytics tool.

Question 51

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter,while those interested in a promotional event are more likely to follow Facebook.

Question 52

Marketers select monitoring tools based on the needs of their own firms.

Question 53

Well-written social media policies of a firm are consistent with its organizational culture and values.

Question 54

Experts recommend that marketers refrain from scheduling content more than a week away in order to avoid confusion that might arise owing to shifts in consumer responses.

Question 55

Social media marketing content focuses on its audience rather than promoting the company outright.

Question 56

Directing consumers to a specific landing page for a marketing campaign,rather than the company's home page first,helps potential consumers to participate in a conversation with the marketers.

Question 57

Majority of the firms measure the success of their social media marketing plan in terms of their social media presence.

Question 58

Marketers use reach and frequency as variables to calculate the return on investment of their social media marketing initiatives.

Question 59

Marketers most often use a single social media platform to reach their target audience.

Question 60

An effective social media marketing campaign should contain good keywords that the targeted audience are most likely to search for when looking for information about goods and services.

Question 61

Noah Bennett works for a technology company and is responsible for creating the content of the social media marketing campaign.He also informs the public about topics such as product releases.Noah is a social media developer.

Question 62

_____ are websites that provide virtual communities for people to share daily activities and increase their circle of online friends.

A) Blogging sites
B) Social networking sites
C) Bookmarking sites
D) Social news sites

Question 63

A(n)_____ is a software that enables users to communicate with each other online.

A) bookmarking site
B) social media analytics
C) online forum
D) social media tool

Question 64

A(n)_____ is a social media platform where users post messages and hold conversations on specified topics.

A) social news site
B) online forum
C) blogging site
D) bookmarking site

Question 65

Which of the following best describes the function of social media tools?

A) Allowing users to build, integrate, or facilitate an online community
B) Enabling users to communicate with each other online
C) Acting as a home base for online communities
D) Allowing marketers to track, measure, and interpret data related to users' social media marketing initiatives

Question 66

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

A) social networking site
B) social news site
C) blogging site
D) bookmarking site

Question 67

Which of the following is an example of a bookmarking site?

A) PistonHeads.com, that allows users to share information related to automotive industry and also buy/sell cars.
B) Linkswarm.com, that allows users to save, organize, and manage links to their favorite websites
C) LiveJournal.com, that allows users to write articles on their experiences and favorite topics and share it with other users.
D) NowPublic.com, that allows users to post news articles and videos.

Question 68

Which of the following can be categorized as a social media tool?

A) A social news site
B) A social networking site
C) An app
D) An online forum

Question 69

A person who manages external engagement with customers in social media channels is called a social media developer.

Question 70

Which of the following social media platforms allow users to report on the happenings in their communities and then vote on which postings get the most prominent display on the site?

A) Blogging sites
B) Online forums
C) Social news sites
D) Social networking sites

Question 71

Which of the following social media platforms gives users a place to save,organize or manage links to websites or other Internet resources?

A) Social news site
B) Social networking site
C) Bookmarking site
D) Blogging site

Question 72

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

A) application
B) social networking site
C) bookmarking site
D) blogging site

Question 73

Snaptell allows shoppers to retrieve more information about products while shopping in brick-and-mortar stores.It is an example of a(n)_____.

A) microblog
B) social network
C) app
D) firewall

Question 74

Which of the following types of social media platforms allow their users to create an online profile of biographical data including photos and information such as employment,education,and relationship status,and to invite friends to join their circle?

A) Social news sites
B) Blogging sites
C) Microblogs
D) Social networking sites

Question 75

Adrian works with the marketing team of an automobile company.He oversees the look and feel of the online communities which the company uses to market its products.His role is similar to that of a social media designer.

Question 76

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities.It also allows users to edit and rate the topics of their choice.Topix.net can be grouped under which of the following social media platforms?

A) Social blogging sites
B) Social networking sites
C) Online forums
D) Social news sites

Question 77

An online community manager is the primary decision maker who runs the firm's social media program.

Question 78

Eons.com is a website for baby boomers that allows members to find friends,share experiences on various topics,and post photos and videos.It also provides information on health,fitness,retirement and insurance,and access to various special interest groups.Eons.com is an example of a _____.

A) blogging site
B) social news site
C) social networking site
D) microblog

Question 79

A person who oversees the social media analytics function in a firm's social media campaign is responsible for measuring the results of the marketing effort.

Question 80

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n)_____.

A) blogging site
B) social networking site
C) social news site
D) online forum