Deck 5: E-Business: Managing the Customer Experience

Question 1

Integrated marketing refers to the ability to provide a product at the exact time needed.

Answer 1

False

Question 2

The term Internet penetration refers to the percentage of a region's population who use the Internet.

Answer 2

True

Question 3

Businesses can efficiently collaborate with vendors,partners,and customers through intranets.

Answer 3

False

Question 4

Web services require compatible hardware and software systems to exchange data over a network.

Question 5

Majority of e-marketing activities are business-to-consumer transactions.

Question 6

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Question 7

B2B e-marketing refers to the use of the Internet for business transactions between organizations.

Question 8

Online marketing differs from e-marketing as online marketing encompasses digital technologies that do not involve computers.

Question 9

Business-to-business transactions typically involve more steps than consumer purchases.

Question 10

The Internet allows retailers and vendors to exchange vital information,improving the overall functioning of supply and distribution.

Question 11

In interactive marketing,the customer controls the amount and type of information received from a marketer.

Question 12

One of the benefits of e-marketing is the ability to reach anyone connected to the Internet anywhere in the world.

Question 13

The United States has the highest number of Internet users in the World.

Question 14

The main purpose of a corporate website is to increase purchases by visitors.

Question 15

Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.

Question 16

The term "societal marketing" refers to buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

Question 17

The application of electronic tools,such as email,IM,and blogs,to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.

Question 18

E-marketing is an integral component of e-business.

Question 19

Online marketing refers to marketing activities that connect buyers and sellers electronically through interactive computer systems.

Question 20

Products that require demonstration or trials are better sold in person than through company's marketing websites.

Question 21

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase.This is an example of the interactive marketing capability of e-business.

Question 22

The private key in the Secure Sockets Layer (SSL)technology is used to encrypt information.

Question 23

A women's fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

Question 24

The term e-tailing refers to online retail sales.

Question 25

The use of bots has made shopping easier,as it can search hundreds of websites for information on products that meet certain criteria set by the customer.

Question 26

Consumers' online shopping experience has been steadily improving in quality and convenience due to the efforts of the retailers.

Question 27

The term "societal marketing" refers to online retail sales.

Question 28

Virtual private networks are less expensive compared to leasing dedicated lines for information traveling over public communications media.

Question 29

Event tickets,computers,and peripherals top the list of top products sold online.

Question 30

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing,from product design through order delivery.

Question 31

Encryption is the process of encoding data for security purposes.

Question 32

Majority of the online sales is through mobile retail.

Question 33

The public key in the Secure Sockets Layer (SSL)technology is used to decipher encrypted information.

Question 34

Bots are programs that aid online consumers in comparison shopping.

Question 35

In the early stages of B2B transactions,marketers believed that online trading was limited to only a few types of products.

Question 36

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Question 37

The state of North Carolina established a website where governmental departments could invite bids from participating suppliers for supplying goods and services.This is an example of e-procurement.

Question 38

Increased capability of smart phones has boosted online retail sales.

Question 39

A private exchange is also called c-business because of its relatively more collaborative nature.

Question 40

Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy.

Question 41

E-business is the most popular Web function,followed by communication.

Question 42

Conflicts between producers,wholesalers,and retailers are called channel conflicts.

Question 43

Cookies and spyware are software used for protecting a website by encrypting it.

Question 44

Phishing is the voice equivalent of vishing.

Question 45

To be successful at e-business,firms must establish and maintain competitive standards for customer service.

Question 46

If consumers search for information about a product online and then buy it from a brick-and-mortar store,it is known as reverse logistics.

Question 47

Spam filters help Internet users to automatically eliminate junk email from their in-boxes.

Question 48

It is more challenging for companies to defend against insiders stealing classified information than the attacks that come from outside organizations.

Question 49

Newsgroups are two-way communication venues,whereas electronic bulletin boards tend to be a one-way method of posting announcements or information.

Question 50

Electronic bulletin boards are centered on a specific topic or area of interest.

Question 51

A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Question 52

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Question 53

Online forums are a source of information exchange and can take the form of a bulletin board,a classified ad directory,or a library of information.

Question 54

Newsgroups are commercial versions of Internet forums.

Question 55

The communication function of the Internet can be used by marketers to advance their organizational objectives.

Question 56

Firewalls used by companies to prevent unauthorized users from tapping into private corporate data are impenetrable.

Question 57

E-marketing can lead to copyright disputes when a site hosts content to which someone else holds the rights.

Question 58

Pure-play e-retailers,even with no real experience of selling and satisfying customers,have been more successful than traditional retailers who entered e-business.

Question 59

Companies that display TRUSTe logo on their websites need not disclose to the consumers,how they collect personal data and what they do with that information.

Question 60

Electronic signatures are used to enter into legal contract policies online.

Question 61

Blogs have created interest among marketers as they can be effective at quickly forming public opinion.

Question 62

_____ describes the wide range of transactions taking place via Internet applications such as email and virtual shopping carts.

A) Webonomics
B) E-business
C) Web servicing
D) Digital transcription

Question 63

The first step to be taken in developing a Web presence for a company is to determine the domain name for the website.

Question 64

The strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools is called:

A) electronic marketing.
B) online trading.
C) digital servicing.
D) Web economics.

Question 65

Although developing a commercial website with interactive features can cost as little as $30,putting it online can cost tens of thousands of dollars a month for a spot on the server of a Web host.

Question 66

After making content decisions and designing the site,the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

Question 67

The highly variable cost of a website includes not only development expenses but also the cost of placing the site on a Web server,maintaining and updating it,and promoting it.

Question 68

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.

Question 69

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

A) integrated marketing.
B) Web services.
C) e-marketing.
D) online trading.

Question 70

Internet advertising includes banner ads,pop-up ads,and links listed with major search engines.

Question 71

Web advertising has become more attractive in recent times due to a rise in click-through rates.

Question 72

A company can use its advertising cost,site traffic,and conversion rate data to find out the cost to win each customer.

Question 73

Companies can improve their positioning on the search list of search engines by paying a particular fee.

Question 74

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

A) Personalization
B) Digital tooling
C) Interactivity
D) Global reach

Question 75

The term "Internet penetration" refers to the:

A) the amount of time spent on the Internet by the people in a region.
B) depth of information available on a subject on the Internet.
C) percentage of Internet usage per individual for a given period.
D) percentage of a region's population who use the Internet.

Question 76

For many companies,revenue is not a major website objective.

Question 77

If a website is rated high based on its engagement,it implies that a large number of visitors purchase products from that website.

Question 78

Marketers typically shun blogs that focus on new-technology products,because they require technological authenticity to generate positive marketing outcomes.

Question 79

Webtrends Analytics can be used to analyze marketing data from mobile,social,and Web channels.

Question 80

Some Web pages display counters that measure the number of visits.These counters can also measure the amount of time users spend on those sites.