Deck 41: Telekom Austria Group: Sustainability to Increase Value

Question 1

In setting a corporate goal for itself in order to satisfy its broad constituency of stakeholders,which of the following is not explicitly stated?

A) sustainability
B) innovation
C) quality
D) responsibility
E) diversity

Answer 1

A
Driving the attainment of this goal are four corporate values: innovation,diversity,responsibility,and quality.

Question 2

ICT stands for information and customer technologies,which states Telekom's market orientation.

Answer 2

False
ICT stands for information and communications technologies.

Question 3

As part of its customer service,Telekom is a full-service green company so that customers can effortlessly participate without changing their own personal behaviors.

Answer 3

False
The company's resource conservation efforts flow directly to customers who are encouraged to use online billing that requires no printing and the like.

Question 4

A sustainable behavior that Telekom encourages in its customers might mean paying more for an environmentally friendly phone that has its recycle fee built into its cost.

Question 5

Telekom's Kundiologie (literally,"customerology")program is intended to improve __________ as well as customer service.

A) its cellular phones
B) its employees' ability to interact with clients
C) its automated answering system
D) 611 online support
E) none of the above

Question 6

What does Telekom mean by achieving "data traffic instead of road traffic"?

A) using wireless technologies to help customers leave less of a "carbon footprint"
B) using fuel efficient service vehicles
C) facilitating smartphone purchases
D) achieving a complete reliance on m-commerce for all its transactions
E) none of the above

Question 7

Why does Telekom follow guidelines issued by the Global Reporting Initiative (the GRI is an NGO based in Amsterdam)in auditing its sustainability performance?

A) The GRI is a European Union agency and it is the law.
B) Telekom desires to cooperate with a nonprofit organization for their mutual benefit.
C) Such audits also reveal Telekom's financial performance, which is really its primary goal.
D) Telekom seeks to compare its initiatives to generally accepted indicators of sustainability.
E) Telekom has international subsidiaries that must legally have uniform sustainability goals.

Question 8

Which of the following would you expect to read in Telekom's mission statement?

A) Telekom is above all a green company.
B) Telekom means sustainability.
C) Telekom seeks to integrate all its resources into the welfare of his customers.
D) Telekom desires to be the most innovative and efficient telecommunications provider in its market.
E) Telekom is an environmentally friendly company that serves its investors.

Question 9

Telekom,in finding ways to benefit its stakeholders,exercises __________ as a guiding principle.

A) resource conservation
B) ethical decision making
C) corporate social responsibility
D) ethical culture
E) all of the above

Question 10

Telekom's commitment to sustainability can be translated into bottom line performance.