Deck 10: Employee Relations, corporate Culture, and Social Responsibility

Question 1

What is one of the reasons for significant growth in the employee relations field?

A)more oversight of social responsibility efforts
B)implementation of corporate hiring policies
C)fewer Millennials entering the workforce
D)economic concerns after the 2008 recession

Answer 1

D

Question 2

Which of the following improves employee morale in an organization?

A)managerial accountability
B)hands-off management
C)open lines of communication
D)established codes of ethics

Answer 2

C

Question 3

What is the broad goal of internal communications?

A)communicating clearly and concisely with stakeholders
B)establishing social media platforms for an organization
C)building and maintaining a strong organizational culture
D)engaging in two-way interaction with numerous publics

Answer 3

C

Question 4

During a merger,what is the key role of the employee relations team?

A)establishing a corporate culture
B)facilitating organizational change
C)monitoring owned media results
D)communicating with the media

Question 5

Which of the following is essential for a healthy corporate culture?

A)a diverse workforce
B)innovative concepts
C)strong revenues
D)supportive leadership

Question 6

Tanya often tells her friends and family that she loves working at CVX Enterprises.By sharing these feelings,Tanya is engaging in which of the following?

A)team building
B)employee advocacy
C)recruitment
D)employee relations

Question 7

Which term refers to an organization's personality and the attitudes and behaviors of its members?

A)corporate culture
B)organizational clarity
C)corporate reputation
D)brand integrity

Question 8

Which of the following is most important for the success of an organization's mission?

A)employee engagement
B)short-term strategies
C)positive media publicity
D)stakeholder accountability

Question 9

How does PR support a healthy organizational culture?

A)communicating with various publics on a regular basis
B)developing a long-term strategy that addresses stakeholder needs
C)monitoring both traditional and digital media for corporate publicity
D)ensuring that messages from management uphold company values

Question 10

Which of the following most likely occurs in a healthy organization?

A)Upper management shares business goals with employees.
B)Internal social networks lengthen the corporate hierarchy.
C)The organization holds scheduled corporate-wide events.
D)Development and training is provided to new workers.

Question 11

Innovative,successful companies tend to have which of the following?

A)media relations specialists
B)healthy corporate cultures
C)flat hierarchical structures
D)flexible company policies

Question 12

Company X buys all of the ownership stakes of Company Z.Company X then assumes control of Company Z.Which term describes this situation?

A)litigation
B)merger
C)divestiture
D)acquisition

Question 13

Which of the following is a characteristic of a healthy corporate culture?

A)positive publicity
B)high-tech systems
C)empowered employees
D)consistent profitability

Question 14

The term employee relations is synonymous with which of the following?

A)public relations
B)internal communications
C)integrated communications
D)organizational clarity

Question 15

Upper management in a healthy corporate culture would likely do which of the following?

A)promote long-time employees
B)clarify company policies
C)offer flexible work schedules
D)seek feedback from employees

Question 16

Which of the following facilitates collaboration and team building at a firm?

A)corporate profit sharing
B)internal social networks
C)wellness programs
D)high productivity goals

Question 17

Company X and Company Y unite into one new company-Company Z.Which term describes this situation?

A)litigation
B)merger
C)divestiture
D)acquisition

Question 18

Which of the following is an internal communications task?

A)motivating employees
B)developing PR campaigns
C)creating press releases
D)establishing company policies

Question 19

Before Stassney Enterprises acquired Midland Enterprises,Stassney representatives took extensive steps to understand Midland's financial situation.Which term describes the actions of Stassney Enterprises?

A)arbitration
B)due diligence
C)divestment
D)litigation

Question 20

Company X sells some of its subsidiary business units to Company Z.Which term describes this business transaction?

A)litigation
B)merger
C)divestiture
D)acquisition

Question 21

Which of the following is facilitated by a company intranet?

A)initiating two-way external communication
B)delivering secure documents to customers
C)connecting emotionally with employees
D)coordinating activities across departments

Question 22

Canon's Miru program strives to create a company culture based on which of the following ideas?

A)Creativity triggers change.
B)Knowledge is power.
C)Creativity is strength.
D)Knowledge sharing is power.

Question 23

According to Edelman PR's 2016 Trust Barometer Survey,which of the following is perceived as providing the most trustworthy information about a company?

A)corporate recruiters
B)PR professionals
C)top-level managers
D)average employees

Question 24

What is the primary purpose of Canon's Miru program?

A)encouraging employee collaboration
B)strengthening organizational clarity
C)establishing a strong brand identity
D)communicating with key publics

Question 25

Which of the following must occur before PR can successfully implement employee engagement strategies?

A)empowering employees
B)defining corporate values
C)establishing CSR goals
D)embracing diversity

Question 26

According to the text,which of the following was a key factor in the success of GE's Ecomagination strategy?

A)top management support
B)golden triangle partnerships
C)independent sustainability reports
D)creative video news releases

Question 27

Tools such as internal social media and intranets enable a firm's PR team to do which of the following?

A)identify key publics
B)measure employee needs
C)gather employee insights
D)measure a campaign's success

Question 28

Embracing diversity and exhibiting integrity are traits associated with which of the following?

A)international corporations
B)profitable organizations
C)innovative corporations
D)healthy corporate cultures

Question 29

What is the main objective of PR activities during mergers and acquisitions?

A)complying with regulations
B)attaining corporate unity
C)addressing financial concerns
D)revising the corporate mission

Question 30

Which of the following illustrates a corporation's commitment to being socially responsible?

A)complying with environmental regulations
B)matching employees' charitable donations
C)encouraging two-way communication
D)promoting workforce inclusiveness

Question 31

Organizational clarity is achieved when employees can answer which of the following questions?

A)What is my role in the firm's success?
B)What is the firm's culture and brand identity?
C)What is the firm's marketing and PR strategy?
D)How does the firm support my career needs?

Question 32

In a merger or acquisition situation,changes to which of the following have the most direct impact on employees' lives?

A)communication methods
B)job training practices
C)leadership and mission
D)budgeting methods

Question 33

Which of the following is a key goal of PR through internal relations?

A)facilitating mergers and acquisitions
B)establishing a diverse workforce
C)creating authentic employee advocates
D)communicating with various publics

Question 34

Which PR tool is effective for communicating with external publics?

A)video news release
B)company newsletter
C)company intranet
D)digital analytics

Question 35

According to the Institute for Public Relations,achieving organizational clarity requires which of the following?

A)understanding employee interests and perceptions
B)communicating from top to bottom in an organization
C)developing a wide,flat organizational hierarchy
D)conducting employee surveys on a regular basis

Question 36

Most employees at Madison Enterprises understand the company's culture and brand identity.Which term describes this understanding?

A)cultural intelligence
B)employee engagement
C)employee relations
D)organizational clarity

Question 37

Meg,a PR professional at Emerson Global Manufacturing,needs to distribute the company newsletter quickly and efficiently to all employees around the world.Which of the following tools would be best for Meg?

A)e-mail
B)intranet
C)print
D)internet

Question 38

Which tool serves as the basis for Canon's Miru program?

A)digital analytics
B)message customization
C)company intranet
D)mobile technology

Question 39

Which of the following describes an intranet?

A)centralized data hub
B)private online network
C)social media platform
D)open internet forum

Question 40

A company's newsletter is an effective tool for accomplishing which of the following?

A)bridging corporate barriers
B)identifying media trends
C)publishing press releases
D)reinforcing the firm's values

Question 41

Which of the following has resulted from Best Buy's Geek Squad Academy?

A)more volunteer opportunities
B)fewer customer service complaints
C)higher employee retention rates
D)less need for employee training

Question 42

A PR professional who wants to engage an audience quickly and emotionally should use which of the following tools?

A)video storytelling
B)infographics
C)static visuals
D)digital media

Question 43

Timberland's Path of Service program allows employees to do which of the following?

A)Use the company website and intranet to promote a charity.
B)Volunteer at a charity of choice for up to 40 paid hours per year.
C)Take a 3-week leave of absence to volunteer with a charity.
D)Receive matching funds for every dollar they donate to charity.

Question 44

Few PR professionals use narrative storytelling techniques because studies show that most employees find such tactics impersonal.

Question 45

Organizational clarity occurs when external stakeholders understand the organization's culture and brand identity.

Question 46

A company's intranet is typically used to share policies,newsletters,project information,and benefits information with employees.

Question 47

Research shows that the top driver of a company's reputation is its ability to provide quality products and services at a good value.What is the second strongest driver of a company's reputation?

A)degree of employee engagement
B)a company's positive influence on society
C)a company's brand equity and loyalty
D)organizational culture and climate

Question 48

Healthy organizations are those firms that experience consistently positive revenue growth.

Question 49

Which of the following should be a component of both internal and external communication campaigns?

A)communicating via intranets
B)evaluating messaging outcomes
C)relying on employee advocates
D)incorporating video stories

Question 50

According to Meg Wheaton,what is the primary purpose of most internal communications campaigns?

A)encouraging employee collaboration
B)creating compelling stories
C)holding employee focus groups
D)changing employee behaviors

Question 51

A company's social responsibility programs provide opportunities for engaging employees and building a healthy corporate culture.

Question 52

The growing need for employee relations specialists is partially due to societal distrust of corporations.

Question 53

By providing fulfillment and purpose for employees,CSR has shown to be an effective tool for which of the following?

A)recruiting new employees
B)eliminating employee stress
C)encouraging employee innovation
D)developing new company leaders

Question 54

What is a key internal communication task for PR professionals when supporting CSR programs?

A)sharing results with the news media
B)summarizing company goals
C)identifying popular charities
D)recruiting employee volunteers

Question 55

PR supports employee engagement by communicating company values and goals to employees.

Question 56

The majority of mergers and acquisitions achieve expected results,so PR plays a minor role in such activities.

Question 57

The success or failure of an internal communications program can be measured like any other type of PR campaign.

Question 58

According to Meg Wheaton,what should be included in a visual model for an internal communications strategy?

A)five or six key priorities
B)color and imagery
C)bulleted topics
D)communication metrics

Question 59

Social responsibility efforts by Starbucks have been initiated in response to which of the following?

A)employee insights
B)shareholder demands
C)consumer surveys
D)community watch groups

Question 60

Companies that implement formal,structured methods to influence their organizational culture have been shown to experience long-lasting,positive change.

Question 61

How can PR support a healthy corporate culture and communicate company values?

Question 62

What are the goals and tasks of most employee relations specialists? What factors have led to more companies needing employee relations specialists?

Question 63

What is an intranet? What are the benefits of an intranet? How can PR professionals use an intranet to support employee relations efforts?

Question 64

In a brief essay,discuss the characteristics of an organization that has a healthy corporate culture.

Question 65

What are the three dimensions of a corporate culture?

Question 66

According to research,an organization's CSR program can affect recruitment.Why would this be the case? Would CSR affect your employment decision? Why or why not? Illustrate your response by describing the CSR efforts of a specific company.

Question 67

Why is organizational clarity especially important in today's society? What PR activities promote organizational clarity?

Question 68

In a brief essay,discuss the role of PR during a merger or acquisition.What are the PR decisions,activities,and messages that can improve the success of such business transactions?

Question 69

How does corporate social responsibility promote employee engagement?

Question 70

Define employee advocacy.How does employee advocacy benefit an organization?