Question 1

The dependence effect is an ethical danger zone because .&#10;A)prices may end up artificially high&#10;B)wants are created by the producer instead of the consumer&#10;C)there is insufficient competition between producers&#10;D)products may end up being marketed to the wrong people

Accepted Answer

The dependence effect is an ethical danger zone because it means that producers are creating wants and needs in consumers, rather than responding to existing consumer demand. This has ethical implications as it raises questions about whether it is right for businesses to be manipulating consumer desires in order to sell more products.

Question 2

Truthful labeling is essential to the ethical marketing concept of .&#10;A)well-being&#10;B)fairness&#10;C)freedom&#10;D)health

Accepted Answer

The ethical marketing concept of fairness demands that companies treat customers and stakeholders honestly and justly. Truthful labeling is an important part of meeting this standard, as it ensures that consumers have accurate information about products and can make informed decisions.

Question 3

A strong argument in defense of advertisement is that it .&#10;A)does not negatively affect cognitive development&#10;B)has little impact on children's emotional development&#10;C)is not solely responsible for marketing orientation&#10;D)does not create negative self-image

Accepted Answer

Advertisements are not solely responsible for creating a marketing orientation in society. Other factors such as consumer behavior, competition, and economic conditions also play a significant role. Therefore, it cannot be solely blamed for any negative impacts on consumer behavior or society.

Question 4

Full-line forcing by a manufacturer to a retailer is ethically questionable because .&#10;A)it drives prices higher&#10;B)it limits consumer choice&#10;C)it makes consumers dependent on one brand&#10;D)it prevents consumers from obtaining adequate information

Accepted Answer

Full-line forcing limits consumer choice by requiring retailers to carry a broad array of the manufacturer's products, thus potentially reducing the variety of different brands or products available to consumers.

Question 5

By what measure is it determined whether an ad causes a false belief?&#10;A)if it deceives an ignorant consumer&#10;B)if it substantially interferes with a decision to buy&#10;C)whether it contains any factually incorrect information&#10;D)whether it is a product a reasonable person would want to buy

Accepted Answer

The answer of By what measure is it determined whether...

Question 6

Pricing has to remain competitive so that&#10;A)companies can maximize their profits&#10;B)workers get paid fair wages&#10;C)consumers are free to choose the best exchange&#10;D)consumers get as high-quality products as possible

Accepted Answer

Pricing competition allows consumers to freely choose the best exchange and get the most value for their money. This leads to a fair and efficient market where businesses that provide high-quality products or services at reasonable prices are rewarded with more customers and higher profits. In turn, this creates an incentive for companies to innovate and improve their offerings, which benefits both the consumers and the economy as a whole.

Question 7

Identify a poor description of effective social advertisement.&#10;A)Creators of social advertisement must aim for outcomes that are aligned with the overall advertisement message.&#10;B)Social advertisement topics are those of importance to the public at large.&#10;C)Creators of social advertisement realize the limits of social advertisement because social problems sometimes require a political remedy.&#10;D)Social advertisement must manipulate individuals to engage them.

Accepted Answer

Manipulating individuals is not an ethical practice in effective social advertisement. It should aim to inform and educate, rather than manipulate or deceive.

Question 8

Advertising is considered to be unethical is if it is .&#10;A)untruthful&#10;B)expensive&#10;C)harmful&#10;D)tacky

Accepted Answer

Advertising is considered to be unethical if it is untruthful because it can mislead consumers and cause them to make decisions based on false information.

Question 9

The need for fairness in marketing arises from the need for .&#10;A)transactions to be beneficial to everyone&#10;B)transactions to not harm anyone&#10;C)information to be freely available to anyone&#10;D)consumers to get what they want

Accepted Answer

Fairness in marketing is essential to ensure transactions are beneficial to everyone involved, including the consumers, the marketers, and the society at large. This includes providing accurate and complete information to consumers, adhering to ethical business practices, and ensuring that products and services meet the needs and expectations of consumers. In order for transactions to be truly beneficial, they must be fair and equitable for all parties involved.

Question 10

A significant ethical issue facing Internet consumers is the inability to .&#10;A)sell personal ads&#10;B)track other consumers' information&#10;C)create online accounts&#10;D)identify how personal data are collected and used

Accepted Answer

Internet consumers often provide personal information while surfing online or shopping online. However, many consumers are often unaware of how their data is collected and used, which raises significant ethical concerns. Without adequate transparency, consumers are unable to make informed decisions about their online activities and the potential risks associated with sharing their personal data.

Deck 10: Marketing and Advertising