Question 1

One possibly unintended effect of advertising is that it____________.&#10;A) trains us to prefer lower prices&#10;B) diverts producer's budgets from other things&#10;C) molds us as the types of consumers we are&#10;D) enhances our consumer awareness

Accepted Answer

Advertising can shape our desires, preferences, and values, leading to consumer behavior that reflects the messages and imagery portrayed in ads. This can influence our perception of self-worth and social status, predispose us to certain product choices, and generally shape our identity as consumers. While advertising can also train us to prefer lower prices, divert budgets, and enhance consumer awareness, molding our character as consumers is perhaps its most significant impact.

Question 2

By what measure is it determined whether an ad causes a false belief?&#10;A) if it deceives an ignorant consumer&#10;B) if it substantially interferes with a decision to buy&#10;C) whether it contains any factually incorrect information&#10;D) whether it is a product a reasonable person would want to buy

Accepted Answer

A

Question 3

The need for fairness in marketing arises from the need for____________.&#10;A) transactions to be beneficial to everyone&#10;B) transactions to not harm anyone&#10;C) information to be freely available to anyone&#10;D) consumers to get what they want

Accepted Answer

Fairness in marketing ensures that transactions benefit everyone involved, not just the company or the consumer. It considers the welfare and interests of all parties, promoting ethical and transparent practices.

Question 4

The requirement for freedom can be transgressed in cases in which____________.&#10;A) consumers do not get what they think they are getting&#10;B) a company does not market its product at a competitive price&#10;C) a product is unhealthful for consumers&#10;D) consumers in a target market are not qualified to make rational choices

Accepted Answer

Freedom can be transgressed when consumers in a target market are not qualified to make rational choices, as it undermines their ability to make informed decisions.

Question 5

Pricing has to remain competitive so that&#10;A) companies can maximize their profits&#10;B) workers get paid fair wages&#10;C) consumers are free to choose the best exchange&#10;D) consumers get as high-quality products as possible

Accepted Answer

Pricing remaining competitive allows for consumers to have the freedom to choose the best exchange for them, which ultimately benefits the market as a whole. It also puts pressure on companies to offer better products and services to remain competitive. While maximizing profits and paying fair wages are important, they are not the sole reason for pricing to remain competitive.

Question 6

The requirement of truthful labeling is an instance of the marketing value of .&#10;A) well-being&#10;B) fairness&#10;C) freedom&#10;D) health

Accepted Answer

The requirement of truthful labeling is an instance of fairness in marketing. It ensures that consumers have access to accurate and honest information about the products they are purchasing. This promotes fair competition among businesses and protects consumers from deceptive or misleading marketing tactics that could harm their financial or physical well-being. While health and well-being may be related to truthful labeling, they are not the primary values at stake in this context. Freedom is also not a relevant value in this specific instance of labeling requirements.

Question 7

Full-line forcing by a manufacturer to a retailer is ethically questionable because .&#10;A) it drives prices higher&#10;B) it limits consumer choice&#10;C) it makes consumers dependent on one brand&#10;D) it prevents consumers from obtaining adequate information

Accepted Answer

Full-line forcing limits consumer choice by requiring retailers to carry a broad array of the manufacturer's products, thus potentially reducing the variety of different brands or products available to consumers.

Question 8

The dependence effect is an ethical danger zone because____________.&#10;A) prices may end up artificially high&#10;B) wants are created by the producer instead of the consumer&#10;C) there is insufficient competition between producers&#10;D) products may end up being marketed to the wrong people

Accepted Answer

The dependence effect raises ethical concerns because it involves producers creating wants or needs in consumers rather than simply responding to existing demand. This can manipulate consumers and undermine their autonomy, leading to questions about the ethics of the production and sale of goods and services.

Question 9

The easiest way for advertising to be unethical is if it is____________.&#10;A) untruthful&#10;B) expensive&#10;C) harmful&#10;D) tacky

Accepted Answer

Untruthful advertising is the most obvious example of unethical advertising, as it involves intentionally misleading or deceiving consumers. This can include false claims or exaggerated statements about a product or service.

Question 10

In product safety theory, manufacturers have to exercise due care, or else____________.&#10;A) they could be outcompeted by another manufacturer&#10;B) they would have to find new customers&#10;C) they would have to prove an expert analysis&#10;D) they could be fined or sued

Accepted Answer

If manufacturers do not exercise due care in product safety, they could face legal consequences such as fines or lawsuits.

Question 11

What kinds of laws have been passed to protect the consumer from unethical marketing and sales practices?

Accepted Answer

The answer of What kinds of laws have been passed...

Question 12

Explain the basis of privity. What are the limitations to relying on privity as a basis of consumer recourse?

Accepted Answer

The answer of Explain the basis of privity. What are...

Question 13

Why is freedom an important ethical issue in marketing? Describe how the consumer's freedom may be transgressed by marketing.

Accepted Answer

The answer of Why is freedom an important ethical issue...

Deck 10: Marketing, Advertising, and Product Safety