Deck 24: Blogs, Wikis, and Web Pages

Question 1

A well-designed Web page

A) includes few, if any, headings.
B) incorporates many different fonts and styles.
C) has very skinny margins.
D) uses hyperlinks to direct readers to other information.
E) b and c.

Answer 1

uses hyperlinks to direct readers to other information.

Question 2

When writing for a Web page, you should

A) catch the reader's attention in the first two paragraphs.
B) use vague words.
C) write in lengthy, complicated sentences.
D) avoid a neutral tone.
E) None of these answers are correct.

Answer 2

catch the reader's attention in the first two paragraphs.

Question 3

Companies use blogs to

A) enhance the morale in an organization.
B) facilitate customer feedback on products and services.
C) keep internal company technical information updated.
D) a and b.
E) a, b, and c.

Answer 3

a and b.

Question 4

Readers expect a balance of text and visuals on a Web page.

Question 5

To address the needs of a global audience, your Web pages should

A) be written in clear, simple English.
B) not include cultural references and humor.
C) offer different language options.
D) avoid images and colors that are offensive to specific cultures.
E) All of these answers are correct.

Question 6

When writing for blogs and wikis, you should write the same way for internal and external audiences.

Question 7

Color can make a Web page easier to navigate.

Question 8

Web site privacy statements

A) should be difficult to find on the site.
B) are most authoritative when written in legalese.
C) explain what rights readers have.
D) do not explain how a reader's information will be used.
E) a and b.

Question 9

Readers of Web pages tend to skim the text in a(n) " -shaped" pattern.

Question 10

Text set to unjustified right margins is easier to read on a screen than text set to justified right margins.

Question 11

On Web pages, paragraphs should be at least 50 percent shorter than comparable text in a print document.

Question 12

External corporate blogs can help enhance relationships with customers.

Question 13

Readers expect Web pages to

A) have very little, if any, white space.
B) be easy to enter, navigate, and exit.
C) be dominated by numerous visuals.
D) include lots of special effects.
E) a and b.

Question 14

If you locate a copyrighted visual on the Web that you want to use on your own page, your best course of action is to

A) seek a copyright-free alternative.
B) obtain written permission to use the visual.
C) use it without obtaining permission.
D) a or b.
E) a, b, or c.

Question 15

Any visual element on the Web without a copyright symbol may be used without permission on your own Web site.

Question 16

Simple Web pages can be created with word-processing programs.

Question 17

information-breaking it into short passages that are easy to access-is an important strategy for Web page design.

Question 18

Use a formal and academic tone when writing for an external corporate blog.

Question 19

To emphasize text on a Web page, use underlining.