Deck 8: Implementing Nonmarket Strategies in Government Arenas

Question 1

The effectiveness of lobbying is independent of government allies.

Answer 1

False

Question 2

Lobbyists are required to report the fees they receive as well as their expenditures.

Answer 2

True

Question 3

In one's lobbying efforts, it is a good principle to make straightforward presentations to members of trade associations.

Answer 3

True

Question 4

Technical information does not interest officeholders but is still a part of lobbying.

Question 5

A firm that interacts with Congress on a variety of issues must maintain access to several committees and their relevant subcommittees.

Question 6

Trade associations emphasize issues that affect more than one industry.

Question 7

Campaign financing involves huge amounts of money and always affects the outcome of elections.

Question 8

Campaign contributions by businesses are not made to affect the outcomes of elections.

Question 9

On nonmarket issues a company or an industry association engages in implicit and not explicit bargaining.

Question 10

There are many principles for effective lobbying, including shading the facts if it is in the firm's best interest.

Question 11

Media and public attention are high-profile strategies and play an important role in nonmarket issues.

Question 12

As firms do not have the right to petition the government, lobbying is a relatively regulated activity.

Question 13

Even if the interests of a firm and the government officeholder are aligned, lobbying will be ineffective when the information provided is soft and not backed by conclusive data.

Question 14

Congressional members' staffs are usually ignored in the lobbying effort because they have little influence on their bosses.

Question 15

Lobbying takes place only on the federal level and not at state and local levels.

Question 16

For lobbying in agencies that do not have direct constituents, political information is relatively more important than technical information.

Question 17

There are no limits on contributions to candidates' campaigns as it would violate the First Amendment.

Question 18

In lobbying, senior members, and particularly the chairs of committees and subcommittees, should receive more contributions than other members.

Question 19

Political information pertains to the impact of an alternative on the constituents or policy interests of an officeholder.

Question 20

Ad hoc coalitions include firms from a number of industries and thus represent a range of interests.

Question 21

Mobilization of stakeholders of firms is important to an effective grassroots action.

Question 22

Which of the following is a nonmarket strategy implementation activity?

A) account-based marketing
B) product pricing
C) brand management
D) lobbying

Question 23

Which of the following statements is true of lobbying?

A) It is always aimed at the top level, therefore, does not require access to the member's personal staff or staff of relevant communities.
B) Its timing is independent of the stages of the legislative process because focus is on committee members.
C) Activities involving a firm's own managers are not considered lobbying under the Lobbying Act of 1946.
D) It does not require a firm to have bargaining power because nonmarket issues need only political information.

Question 24

Testimony is based on the connection between constituents and their elected representatives.

Question 25

Which of the following nonmarket implementation activities typically takes place behind the scenes?

A) public advocacy
B) lobbying
C) testimony
D) peak association

Question 26

The larger the number of participants in a grassroots program and the more extensive their coverage of political jurisdictions, the more effective it is likely to be.

Question 27

Which of the following is an example of technical information provided for lobbying?

A) A firm publishes a report on the increase in state employment rate after its various branches were opened.
B) A firm provides data for the loss of annual manufacturing revenue if the legislation on carbon tax is passed.
C) A firm provides information for state revenue loss on sales tax for internet purchases.
D) A firm publishes a report on the increase in local education rate if the legislation on business research tax was passed.

Question 28

________ is more relevant when lobbying executive branch agencies.

A) Technical information
B) Political information
C) Soft information
D) Campaign contribution

Question 29

When legislation is being drafted or rewritten, lobbying often centers on ________ .

A) senator
B) executive branch officials
C) committee staff
D) high-level managers

Question 30

The Ethics in Government Act of 1978 ________.

A) requires lobbyists to register with the clerk of the House and the secretary of the Senate
B) restricts the contacts of former executive branch officials and regulators with their former agencies for a 2-year period
C) prohibits gifts to the members of Congress, including dinners and privately paid travel to conventions and events
D) requires registration of those who lobby the executive branch and the staffs of Congress members

Question 31

Management involvement in nonmarket strategy formulation and implementation is required in spite of effective lobbying.

Question 32

In terms of campaign financing, hard money refers to ________.

A) the amount of money required to buy a favor from officeholders
B) the impact of an alternative on the constituents or policy interests of an officeholder
C) contributions to a candidate's campaign
D) expenditures in electoral campaigns

Question 33

Which of the following is a low-profile nonmarket implementation strategy?

A) lobbying
B) grassroots campaign
C) judicial action
D) public advocacy

Question 34

The Lobbying Disclosure Act of 1995 ________.

A) requires lobbyists to report the fees they receive as well as their expenditures
B) restricts the contacts of former executive branch officials and regulators with their former agencies for a 2-year period
C) prohibits officials who were involved in international trade or negotiations from lobbying their former offices for 1 year.
D) does not require registration of those who lobby the executive branch or the staffs of Congress members

Question 35

Lobbying does not involve ________.

A) constituency connection
B) personal relationship
C) campaign contribution
D) threats and coercion

Question 36

Judicial actions pertain only to those cases in which a firm finds itself the defendant and not to those in which it initiates legal action as a component of a nonmarket strategy.

Question 37

Bargaining is more complex and lengthy when the interests on an issue are poorly aligned.

Question 38

________ is the strategic communication of politically relevant information to government officeholders.

A) Public advocacy
B) Judicial strategy
C) Lobbying
D) Coalition building

Question 39

A pharmaceutical manufacturing firm wants to contribute to the presidential election campaign in support of a pro-industry policies candidate. The firm should ________.

A) directly contribute to the campaign to influence legislative voting
B) form multicandidate political action committee for the purpose of soliciting contributions
C) collect funds for political contributions through dues
D) contribute using hard money because there is no limit on its use

Question 40

Which of the following statements is true of campaign financing?

A) huge amounts of campaign spending is involved in federal elections
B) contributions buy favors from officeholders
C) corporations provide bulk of the funding for campaigns
D) contributions make firms gain access to members of Congress for lobbying

Question 41

Which of the following implementation activities is the most expensive?

A) judicial action
B) letter-writing
C) e-mailing
D) testimony

Question 42

Which of the following is the least expensive grassroots activity?

A) letter-writing
B) telephone-call
C) petition
D) bus-in

Question 43

Write a short note on coalition building.

Question 44

Discuss judicial actions as an implementation strategy for nonmarket issues.

Question 45

A gaming company files a copyright infringement lawsuit against mobile application development company for using a similar application to register users. Which of the following is applicable here?

A) testimony
B) judicial action
C) grassroots campaign
D) public advocacy

Question 46

Which of the following is a nonmarket function of trade associations?

A) development of technical standards
B) research
C) collection of industry statistics
D) reducing the cost of information acquisition

Question 47

What are the principles of effective lobbying?

Question 48

To the extent that their interests on an issue are aligned with those of the firm, ________ may be relatively easy to include in a grassroots program.

A) shareholders
B) employees
C) suppliers
D) franchisees

Question 49

________ includes firms from a number of industries and thus represent a range of interests.

A) Political coalition
B) Peak associations
C) Trade associations
D) Ad hoc coalition

Question 50

A social networking site generates support to pass legislation on carbon taxes by emailing members of Congress. Which of the following is applicable here?

A) peak association
B) ad hoc coalitions
C) grassroots actions directed at government officeholders
D) grassroots actions directed at constituents

Question 51

In response to the government's decision to increase the taxes on the food industry, companies involved in the food services industry decide to form a coalition. It works together and launches advertisements to reveal the effect of the legislation on people's monthly expenditure and future savings. Which of the following is applicable here?

A) lobbying
B) peak associations
C) electoral support
D) public advocacy

Question 52

________ is a necessary condition for lobbying.

A) Bargaining
B) Government allies
C) Access
D) Testimony

Question 53

What are the three basic purposes of campaign contributions?

Question 54

GLOBEagents is formed by individual travel agents, travel organizations, food services and other sub sectors of the travel industry in Colorado State to work for state legislation on travel taxes. GLOBEagents is a ________.

A) political coalition
B) peak associations
C) ad hoc coalition
D) trade associations

Question 55

________ are the principal means of forging a majority from a collection of minorities.

A) Coalitions
B) Campaign contributions
C) Representation and information strategies
D) Grassroots campaigns

Question 56

Describe the broadening of the scope of lobbying.