Deck 14: Ebusiness

Question 1

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Answer 1

True

Question 2

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Answer 2

True

Question 3

A business model is a plan that details how a company creates, delivers, and generates revenues.

Answer 3

True

Question 4

A search engine is website software that finds other pages based on keyword matching similar to Google.

Question 5

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 6

An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

Question 7

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

Question 8

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 9

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 10

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Question 11

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Question 12

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Question 13

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 14

A click-and-motor business operates on the Internet only without a physical store.

Question 15

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking.

Question 16

Search engine ranking evaluates the variables that search engines use to determine where a URL appears on the list of search results.

Question 17

A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Question 18

Transaction brokers process online sales transactions.

Question 19

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Question 20

Dot-com was the original term for a company operating on the Internet.

Question 21

What are the four main types of ebusiness models?

A) Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer
B) Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
C) Business-to-business, business collaboration, collective business, and consumer-to-consumer
D) Ebusiness-to-ebusiness, ebusiness-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer

Question 22

What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?

A) C2C
B) C2B
C) B2B
D) B2C

Question 23

Which of the following categories represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?

A) C2B
B) C2C
C) B2C
D) All of these

Question 24

What type of revenue-generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

A) Awesome
B) Analytics
C) Applications
D) Adwords

Question 25

Managing consumer trust is not a challenge for ebusiness participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Question 26

What is the difference between a business model and an ebusiness model?

A) A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same but on the Internet.
B) A business model and an ebusiness model are identical.
C) A business model and an ebusiness model are complete opposites.
D) An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the Internet.

Question 27

What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex, requiring greater security needs?

A) Consumer-to-consumer
B) Business-to-consumer
C) Consumer-to-business
D) Business-to-business

Question 28

What is a pure-play business?

A) A business that operates only on the Internet without a physical store.
B) A business that sells products only in a physical store.
C) A business that sells services only in a physical store.
D) All of these.

Question 29

Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?

A) C2B
B) C2C
C) B2C
D) B2B

Question 30

A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

Question 31

Max and Yvette have been saving for two years to take their six children on a vacation to Disney World. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set the price they are willing to pay for the airline tickets. What form of ebusiness model are Max and Yvette using?

A) CBC
B) B2B
C) C2B
D) C2C

Question 32

The Internet marketplace is free of most forms of traditional sales tax.

Question 33

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

Question 34

What is a business that operates in a physical store without an Internet presence?

A) Brick-and-mortar business
B) Click-and-mortar business
C) Virtual business
D) Pure-play business

Question 35

Which of the following represents businesses buying from and selling to each other over the Internet?

A) B2B
B) B2C
C) C2B
D) C2C

Question 36

What is another name for an eshop?

A) C2C
B) Estore or etailer
C) Ecustomer
D) Econsumer

Question 37

Instant messaging converts an audio broadcast to a digital music player.

Question 38

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 39

Real-time communication occurs when a system updates information at the same rate it receives it.

Question 40

What is the difference between a B2C and a C2B?

A) B2C focuses on companies as customers and C2B focuses on consumers as customers.
B) B2C focuses on collaboration and C2B focuses on consumers.
C) B2C focuses on business to consumers and C2B focuses on consumers to business.
D) B2C focuses on consumers as customers and C2B focuses on companies as customers.

Question 41

All of the following are forms of ebusiness except ________.

A) subscription fee
B) content provider
C) infomediaries
D) online marketplace

Question 42

Which of the following represents a brick-and-mortar business?

A) The Gap
B) Amazon
C) Google
D) T. J. Maxx

Question 43

Which type of ebusiness model is Barnes & Noble using?

A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual

Question 44

What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?

A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

Question 45

Which type of ebusiness model best describes Apple?

A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual

Question 46

What generates revenue each time a user clicks on a link to a retailer's website?

A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

Question 47

What generates revenue each time a website visitor is converted to a customer?

A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

Question 48

What is website software that finds other pages based on keyword matching similar to Google?

A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

Question 49

Websites can generate revenue by using which of the following?

A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

Question 50

For the past 20 years, Peter has been an owner of several Coldwell Banker Real Estate franchises. To increase business, Peter spends a great deal of money marketing and advertising his businesses online. Peter decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for Peter's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Peter's new business?

A) License fees
B) Advertising fees
C) Subscription fees
D) All of these

Question 51

What are the three primary models that a B2C can use to operate?

A) Click-and-brick, click-and-mortar, pure-play.
B) Brick-and-mortar, click-and-mortar, pure-play.
C) Brick-and-mortar, click-and-consumer, virtual-and-consumer.
D) Brick-and-click, brick-and-mortar, brick-and-virtual.

Question 52

Which type of ebusiness model is Amazon using?

A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Content provider

Question 53

What evaluates variables that search engines use to determine where a URL appears on the list of search results?

A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

Question 54

Which of the following is not a valid form of an ebusiness revenue model?

A) Value-added services fees
B) Subscription fees
C) Advertising fees
D) Service provider

Question 55

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) Adwords

Question 56

What was the original term for a company operating on the Internet?

A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

Question 57

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

Question 58

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

A) Ebusiness
B) Ebusiness model
C) Ecommerce
D) Ecommerce model

Question 59

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 60

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

A) Ecommerce model
B) Eshop sale
C) Paradigm shift
D) Web 1.0

Question 61

What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?

A) Blog
B) Taxonomy
C) Email
D) Podcast

Question 62

What is an ISP?

A) Instant service provider is a company that provides access to the Internet for a monthly fee.
B) Internet service provider is a company that provides access to the Internet for a monthly fee.
C) Internet sales provider is a company that provides access to the Internet for a monthly fee.
D) Instant sales provider is a company that provides access to the Internet for a monthly fee.

Question 63

What are some of the immediate results businesses found from using instant messaging?

A) Quickly identify which employees are at their computers.
B) Easily hold simultaneous IM sessions with multiple people.
C) Resolve questions or problems immediately.
D) All of these.

Question 64

Which of the following represents adwords?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 65

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

A) IMing
B) Email
C) Taxonomy
D) Podcasting

Question 66

Which of the following is not considered an advantage of a content management system?

A) Content management systems store website content.
B) Content management systems increase order entry speed.
C) Content management systems manage website creation.
D) Content management systems allow editing and publication of information.

Question 67

Which of the following is a challenge facing an ebusiness?

A) Improving information content
B) Increasing convenience
C) Decreasing costs
D) Managing consumer trust

Question 68

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

A) URL
B) Content management systems
C) Open system
D) Open source

Question 69

Which of the below is not an ISP?

A) Comcast
B) Facebook
C) Netzero
D) Earthlink

Question 70

Which of the following represents the primary ebusiness revenue models?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 71

As a trainer for Olympia Healthcare, Kelsey is faced with many challenges to properly train her new hires. There are over 15 different locations where Olympia employees work across the Buffalo metro area. Kelsey decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Kelsey primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Kelsey to implement and accomplish all of her training goals?

A) IMing
B) Webinar
C) Blog
D) Email

Question 72

What occurs when a system updates information at the same rate it receives the information?

A) Collective intelligence system
B) Collaboration system
C) Real-time communication
D) Knowledge management system

Question 73

What is a service that enables instant or real-time communication between people?

A) URL
B) IMing
C) Tacit knowledge
D) Elicit knowledge

Question 74

What is the primary business advantage of using email?

A) Increasing the speed of order entry.
B) Providing the ability to inform and communicate with many people simultaneously, immediately, and with ease.
C) Providing the ability to have friends all over the globe.
D) Increasing the number of computers required in an office.

Question 75

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

A) Knowledge management system
B) Podcasting
C) Email
D) Ebusiness

Question 76

What converts an audio broadcast to a digital music player?

A) Podcasting
B) Videoconferencing
C) Photo sharing
D) Email

Question 77

Which of the following represents the categories for ebusiness models?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 78

Companies use ________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.

A) IMing
B) web browsing
C) email
D) podcasting

Question 79

Which of the following represents the primary forms of ebusiness?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 80

What is another term for instant messaging?

A) IMing
B) HTML
C) Podcasting
D) Webbing