Deck 17: Leadership,Corporate Social Responsibility,and Sustainability

Question 1

American consumers expect businesses to treat and pay their employees well as part of their corporate commitment.

Answer 1

True

Question 2

In socialist societies,it is typically the individual that receives preference over the group.

Answer 2

False

Question 3

Government intervention in international marketing activities has increased after the economic crisis in 2008.

Answer 3

True

Question 4

Corporate citizenship practices are new in the international marketing environment.

Question 5

A company can obtain greater public trust by ensuring that it brings good benefits to societies.

Question 6

International marketers often wrongly interpret the cultural differences in the local market due to lack of sufficient research.

Question 7

Marketing must base itself on fact rather than emotion,on insights rather than speculation,and do so within a changing context.

Question 8

Rapid technological and scientific advances in international markets require high-level leadership qualities among government,societal,and business leaders.

Question 9

When host-country regulations have been less demanding than those in home countries,some firms sell products that may not meet home-country expectations in terms of quality or benefit.

Question 10

The trust in business is currently much stronger in developed countries than in emerging markets.

Question 11

Governments are playing a new and growing role in international marketing,partly because of the outgrowth of global crises that had not been anticipated or addressed by market forces.

Question 12

There is a universally accepted certification standard for organic labeling of products.

Question 13

In periods of good economic conditions,consumers do not have limits to the price premiums they will pay for secondary benefits.

Question 14

Corporate philanthropy is a specific term used to highlight the charitable contributions of a firm.

Question 15

International marketers try to avoid criticism on sustainability by avoiding marketing campaigns centered on sustainability performance.

Question 16

Shared value creation focuses on identifying and expanding the connections between the societal and economic programs.

Question 17

It is essential for front-line marketers to understand the working of the product in order to be truthful to the consumers.

Question 18

The United States was one of the first nations to sign the 1997 Kyoto Protocol,an international agreement that sets binding targets for industrialized countries to reduce the level of national greenhouse gas emissions.

Question 19

Consumers who are aware of the environmental issues and take some action due to their concern for the environment are called "Greenthusiasts."

Question 20

Consumers around the world place a great deal of trust in financial services firms compared to other industries.

Question 21

Consumers who are aware of the environmental issues,concerned about the environmental impact of products,and take action to bring about change are called "_____."

A) Greenspeaks
B) Greensteps
C) Greenthusiasts
D) Greenwashers

Question 22

Curative marketing is considered to be a necessary approach for international marketers as it:

A) focuses on offering quality green products at the right price points.
B) uses marketing capabilities to make up for the past errors with future action.
C) helps to promote their environmental or sustainability behavior.
D) aims to sell their products at competitive prices in international markets.

Question 23

There are no perfect standards to judge the environmental issues and the impact of products on the environment.Hence companies can avoid criticism centered on greenwashing by:

A) reporting on sustainability performance but avoiding marketing campaigns centered on it.
B) not reporting about their sustainability measures to the public.
C) keeping information regarding the products confidential.
D) ignoring the environmental impact of their operations and products.

Question 24

Which of the following factors will mostly affect the purchase of green products by consumers who are committed to buying green products?

A) Shopping convenience
B) Product availability
C) High price
D) Lack of good and reliable information

Question 25

Which of the following is true regarding the impact of economic growth in emerging and developing markets?

A) It has reduced the gap between the rich, the middle class, and the poor in the society.
B) It has brought in new opportunities for the middle class to enjoy and experience a better quality of life.
C) It has brought about changes that have made life simple both for marketers and those to whom they market.
D) It has led to a reduction in greenhouse gas emissions across the world.

Question 26

The term "corporate philanthropy" specifically refers to the:

A) support provided by the firms to the local and national communities through volunteer programs.
B) support provided by the firms to nonprofit organizations by providing membership to their board.
C) philanthropic or charitable contributions of a firm.
D) measures taken by firms to reduce the environmental impact of their operations and products.

Question 27

The term "greenwashing" refers to:

A) the policies and practices employed by a firm to reduce the environmental impact of its operations and products.
B) the overblown environmental claims made by a firm to create a false green image.
C) the marketing approach used by a firm to specifically promote its certified environment friendly products.
D) the genuine claims made by a firm regarding its charitable or philanthropic contributions to the society.

Question 28

Linda is concerned about environmental issues and the impact of her purchases on the environment.But she is not keen on paying higher prices for green products due to financial constraints.Linda is an example of "_____."

A) Greenspeaks
B) Greenthusiasts
C) Greensteps
D) Greenwashers

Question 29

"Greenthusiasts" are consumers:

A) for whom green products are attractive only if they are low-priced.
B) who have strong environmental attitudes but do not necessarily reflect their attitudes in actual purchases.
C) for whom environmental issues are a passionate concern.
D) who are aware, concerned, and taking some action.

Question 30

CSR reporting is an effective means of formal communication to companies as these reports:

A) assist in improving a company's profitability and competitive position.
B) mainly focus on building corporate reputation.
C) help in fulfilling the moral obligation to the society.
D) help in assessing the actual commitment of the company to responsibility programs.

Question 31

Lanco foods advertised its products as eco-friendly as they were packaged using recycled material.However,the company was still sourcing raw materials from farmers who were using environmentally hazardous pesticides.These false claims made by Lanco foods while marketing its products is referred to as _____.

A) eco-marketing
B) green trading
C) carbon offsetting
D) greenwashing

Question 32

Which of the following is true of the impact of economic crisis in 2008?

A) It enhanced people's level of trust on businesses in developed economies.
B) It revealed the importance of emerging markets and their influence on the global economic system.
C) It limited the role of governments in international markets in developed economies.
D) It reduced the limitations on the size and activities of the banks in international markets.

Question 33

Public trust in a business serves as a measurement that corresponds to the:

A) extent to which the government of a country allows leeway on societal norms.
B) willingness of the government to permit an open-market orientation subject to the needs of the domestic policy.
C) willingness of the society to allow international marketers greater leeway to do business.
D) extent to which the customers in a country trust the government's role in protecting the consumers from international marketers.

Question 34

Which of the following represents the view of Milton Friedman on the social responsibility of a business?

A) The responsibility of a business is to donate its private wealth to do good for the society which provides the resources to it.
B) The responsibility of a business is to provide low-priced products to its consumers.
C) The responsibility of a business is to maximize the return of the shareholder's investment by employing any measure that increases profits.
D) The responsibility of a business is to use its resources, and engage in activities that are designed to increase its profits so long as it stays within the rules of the game.

Question 35

According to Porter and Kramer,the concept of shared value refers to:

A) techniques or market-based solutions that are at the center of a business and help the company to gain an advantage over its competitors.
B) policies and practices that focus mainly on creation of goods and services for profit by privately owned businesses.
C) policies and operating practices that enhance the competitiveness of the company while simultaneously advancing the economic and social conditions in the communities in which it operates.
D) techniques or market-based solutions that help in balancing the world's energy needs and environmental integrity.

Question 36

Which of the following companies have the highest risk of failing to deliver on the promises they make in their CR report?

A) Companies that have an effective way of communicating and a good level of process maturity.
B) Companies that have quality communications but a low level of process maturity.
C) Companies that have a good level of process maturity but lack quality communications.
D) Companies that have just started to focus on improving the quality of their processes as well as their communication abilities.

Question 37

A theme park in Switzerland charges an extra fee for customers who want to use the locker facility located inside the park,or want to use their vehicle for going from one ride to another,apart from the highly priced entrance tickets.The customers have no choice but to pay for these facilities when they are inside the theme park.This strategy employed by the company to make profits by charging additional prices from its customers is known as _____.

A) sustainable marketing
B) buzz marketing
C) ethical marketing
D) vampire marketing

Question 38

For consumers in the United States,corporate social responsibility refers:

A) to not just charitable and philanthropic giving, but also treating and paying the employees well.
B) only to supporting local and national communities through volunteer programs.
C) to taking measures exclusively to reduce the environmental impact of the firm's operations and products.
D) only to donating funds toward the social development of the society.

Question 39

The shared value approach:

A) focuses on directly improving a company's profitability and competitive position.
B) mostly focuses on building corporate reputation.
C) focuses exclusively on effectively marketing the company's products.
D) focuses mainly on developing the cultural infrastructure of communities.

Question 40

Companies that align their products with societal interests and global trends that are impacting societies:

A) try to meet the needs of their government customers who face complex challenges.
B) aim to create products exclusively for profit.
C) end up in losses because of the costs involved in these activities.
D) focus only on their home country.

Question 41

What is curative marketing? Why is it important for a business?

Question 42

Naira's,an international clothing brand,has set up a team to analyze the mistakes the company made in understanding the cultural nuances of one of its international markets.The team has been asked to conduct a survey to understand the local culture and to take measures to rectify the mistakes in order to restore the brand image in the market.Naira's is engaging in _____.

A) creative marketing
B) curative marketing
C) vampire marketing
D) greenwashing

Question 43

A higher standard of leadership is now required for international marketers.Explain.

Question 44

What is the influence of economic growth on consumers in developing markets?