Deck 21: Your Career In Marketing

Question 1

Marketing expenses figure into the total cost of the product.

Answer 1

True

Question 2

When Jason applied for a new job, he sent in a résumé that emphasized his skills and achievements, while placing less emphasis on the various jobs he has held during his career. This is an example of a _____ résumé.

A) chronological
B) functional
C) combined
D) targeted

Answer 2

B

Question 3

_____ assist management in drafting speeches, arranging interviews, overseeing company archives, responding to information requests, and handling special events, such as sponsorships and trade shows, that generate promotional benefits for the firm.

A) Purchasing agents
B) Merchandisers
C) Accountants
D) Public relations professionals

Answer 3

D

Question 4

A comprehensive review of job openings gives one a more balanced perspective of the overall employment opportunity, including both long- and short-run factors.

Question 5

List the elements of an effective letter of recommendation.

Question 6

Internships bridge the gap between theory and practice by providing an opportunity for learning how classroom theory is applied in real-world business environments.

Question 7

For which of the following roles courses in computer science and information systems are considered a prerequisite?

A) Public relations specialist
B) Advertising specialist
C) Marketing research analyst
D) Merchandiser

Question 8

The primary function of a purchasing agent is to purchase the goods, materials, supplies, and services required by a consumer.

Question 9

Buyers, working for retailers and wholesale businesses, who purchase goods for resale are also known as _____.

A) contract specialists
B) idea champions
C) merchandisers
D) business analysts

Question 10

Explain the three basic formats used in preparing a résumé.

Question 11

Who among the following oversees account services, creative services, and media services departments?

A) Sales manager
B) Advertising manager
C) Promotion manager
D) Category manager

Question 12

The three basic formats used to prepare a résumé are the chronological résumé, the functional résumé, and the combined résumé.

Question 13

Which of the following is most likely to serve as a testimonial to your performance in academic and work settings?

A) Résumé
B) Cover letter
C) Letter of recommendation
D) Online application

Question 14

Cover letters should always be addressed as, "To whom it may concern."

Question 15

A successful interview represents a mutual exchange of information.

Question 16

A marketing communications manager serves as a liaison between the marketer and its outside advertising agencies.

Question 17

An open-ended interview forces you to talk about yourself and your career goals.

Question 18

Purchasing managers oversee account services, creative services, and media services departments.