Deck 4: Industry Qualifications and Roles

Question 1

______ is what many professionals are hiring for today in the social media industry.

A) Influence
B) Dedication
C) Experience
D) Expertise

Answer 1

C

Question 2

A side hustle while working in social media is something to consider having if you're in the industry.

Answer 2

True

Question 3

Social media is an established field that has not seen any growth or changes in the hiring roles.

Answer 3

False

Question 4

When applying for jobs, applications need to be aware of the following EXCEPT ______.

A) understanding the culture within the organization
B) know the social media organizational structure
C) look at the influence scores for their colleagues
D) see what their future colleagues have done before

Question 5

______ focuses on the strategic planning and execution of social media content for the organization

A) Content creator
B) Social media coordinator
C) Social media strategist
D) Content curator

Question 6

The campaign with Oreo showcased the bridge and collaboration effort between ______.

A) an agency and a brand
B) an influencer and an agency
C) a brand and an influencer
D) none of these

Question 7

There is a standard salary for social media professionals to make across industries.

Question 8

______ is one industry that has been considered to be "an early adapter" for having formalized roles in social media.

A) Business
B) Sports
C) Entertainment
D) Government

Question 9

______ specialize in a particular industry or function with social media.

A) Boutique agencies
B) Influencers
C) Keynote speakers
D) Large agencies

Question 10

Emily is working for BuzzFeed and is an effective storyteller. She has experience writing scripts, production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in?

A) She is a social media strategist.
B) She is a social media influencer.
C) She is a multimedia producer.
D) She is an intern.

Question 11

Sabrina wants to have the flexibility and independence of which clients she wants to work with in the social media industry. So far, she has experience working on projects with BBC, Star Wars, City of Dublin Tourism Department, and Starbucks all focused on social media strategy. What role does Sabrina work in?

A) She is a social media influencer.
B) She is a freelancer.
C) She is a social media strategist.
D) She is a social media coordinator.

Question 12

Amanda is working on her bachelor's degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises. She wants to showcase what she has done in her other internships with Aquaman Agency. What does Amanda need to bring to her interview?

A) She needs to bring coffee.
B) She needs to bring her online portfolio of work.
C) She needs to bring her digital activities and show how much influence she has.
D) She needs to bring her collection of memes and selfies.

Question 13

Delmondo focuses on analytics and analysis for a variety of different platforms and functions. However, they began their focus on content creation, which would classify them as ______.

A) a large agency
B) an influencer-based agency
C) a boutique agency
D) a small business-oriented agency

Question 14

Writers do not have to be prepared to write in all social media channels, but they have to be a master in one.

Question 15

What are the key differences between a community manager and a social media manager?

A) Community managers advocate for the brand.
B) Social media managers advocate for the brand.
C) Community managers focuses on the brand on social media.
D) There is no difference between a community manager and a social media manager. They are the same.

Question 16

Matt is working as a freelancer for the NY Mets. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Matt need to create?

A) He needs to create a strategic plan.
B) He needs to create an editorial calendar.
C) He needs to create a content calendar.
D) He needs to create a brand kit.

Question 17

______ focused on social media but they are also primarily look at how to get key business, communication, and social media objectives accomplished.

A) Community manager
B) Social media coordinator
C) Freelancer
D) Social media strategist

Question 18

General Motors and Yum! Brands have designated departments for social media professionals since they see the value of having social media in-house as well as hiring agencies to help out with social media activities.

Question 19

Maggie is working in social media for Buffer. She is in charge of listening and overseeing the campaigns for Buffer, but also focuses on addressing customer messages and inquiries on all of the platforms they are on. What social media role is Maggie in?

A) She is a social media manager.
B) She is a community manager.
C) She is a social media strategist.
D) She is a writer and content creator.

Question 20

Being self-employed in the social media space is very easy to do since you can charge organizations and clients a variety of different ways.

Question 21

What is an example of a side hustle?

Question 22

Name three skills necessary to work in social media?

Question 23

What are the requirements to be able to freelance in social media?

Question 24

What is the current state of social media jobs and roles?

Question 25

When getting an offer for a social media job, you are given a flat salary cap of $40,000. However, when you are going on PayScale, you realize the average salary for this job is $55,000. How would you approach having this discussion with the company who has offered you this salary and offer?

Question 26

Define what a social media content creator is.

Question 27

You have worked in various roles like working as a social media coordinator and community manager, and realize it is time to go on your own. How would you approach this?

Question 28

You have been asked to take on the role of a social media strategist at Under Armour. Discuss the necessary skills you will need to demonstrate in order to be successful in this field.

Question 29

What are the two skills a social media coordinator needs to have?

Question 30

You have been asked to justify your role and presence as a social media professional at an interview setting. Discuss how you would make an argument you are the right person for the job based having certain qualifications.