Deck 2: Ethical and Legal Fundamentals in Social Media

Question 1

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

A) They were using original footage of their game without permission, which was a copyright infringement act.
B) They were using original footage of their game without permission, which was a privacy act.
C) They were using original footage of their game with permission, but did not have the appropriate hashtags.
D) They were using original footage of their game with permission but did not include all of the branded names and hashtags.
E) none of these

Answer 1

A

Question 2

Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Answer 2

True

Question 3

______ are the set of moral guidelines and principles that influence our behaviors and interactions

A) Values
B) Norms
C) Ethics
D) Personal brand

Answer 3

C

Question 4

Jumping onto a trend, similar to creating a popular meme like Crying Jordan or Running Man, is an example of what type of deadly social media sin?

A) misappropriation
B) manipulation
C) narcissism
D) uniformity

Question 5

How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

A) They do not have to do anything and are not forced to post on social media.
B) They are not allowed on social media.
C) They have to use #HumanaEmployee to disclose they work for the company.
D) They have to use #Employee only when mentioning the company, but not health-care-related items relevant for the brand.

Question 6

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

A) They are starting a flame war.
B) They are going rogue.
C) They are being narcissistic.
D) They are misinforming audiences of who they are.

Question 7

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Question 8

Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

Question 9

In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

A) not providing consent to participate in the study
B) not providing an adoption to their terms of services agreement
C) not acknowledging their role in the process
D) not acknowledging how the data was going to be used
E) none of these

Question 10

Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

Question 11

The agreement you sign up for when creating a social media account is called a ______.

A) parody account
B) alternative account
C) terms of services agreement
D) access to platform agreement

Question 12

Bots are part of an ethical social media policy for most social media companies.

Question 13

______ is someone who writes reviewers and posts in the context of their friends.

A) Consumer
B) Brosumer
C) Prosumer
D) Influencer

Question 14

Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

A) uniformity
B) narcissism
C) misappropriation
D) abandonment

Question 15

Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

A) it is okay to post anything you want because there are no consequences
B) be aware of what you post on social media since it is public
C) others may perceive posts differently than you, and may not consider it to be humorous
D) you can get fired for posting on social media

Question 16

What do influencers need to have in order to let others know their content has been sponsored?

A) Nothing. They do not have to let others know about this since this is their own business.
B) They have to disclose it has been sponsored with a hashtag #ad or #sponsored.
C) They have to let others know after the fact of the content has been paid for by someone else.
D) none of these

Question 17

______ are a popular trend in striking a heated discussion with someone else on social media.

A) Bullying
B) Buying fake followers
C) Flame wars
D) Automation

Question 18

Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

A) SEC
B) FTC
C) FCC
D) FDA

Question 19

A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.

Question 20

The case involving Anthony Elonis focused on ______.

A) privacy
B) first amendment rights
C) cyberbullying and online threats
D) influencer advertisement

Question 21

Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

Question 22

There are several new deadly sins of social media. Identify two that are most prevalent for today's social media landscape.

Question 23

What are the risks associated with "rogue" social media accounts?

Question 24

What is automation and how does this tie to ethical practices on social media?

Question 25

You have been asked to create a social media policy for yourself. Write down three core principles you will make sure to address in your own policy based on the readings.

Question 26

Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

Question 27

You are working for a brand and want to share a piece of content that is out there (e.g., Meme, Gif, etc.), but you do not have rights to it. Your boss says that this is a great way to get traffic and impressions on your site, so they want you to share this. How would you respond to this?

Question 28

What are two legal implications for influencers NOT disclosing their sponsorship on social media?

Question 29

Identify two main issues we are seeing in the legal and ethical landscape.