Deck 10: Survey Research and Interviewing

Question 1

A _________ question encourages respondents to choose a particular response because the question indicates that the researcher expects it.

A) Double barreled
B) Closed-ended
C) Most-likely response
D) Leading

Answer 1

D

Question 2

The technique used to encourage the respondent to think a bit or add more information rather than just provide an off-the-cuff answer is called

A) Pulling
B) Proscribing
C) Probing
D) Pushing

Answer 2

C

Question 3

A _____________ poll is a poll in which interviewers, supposedly representing a research organization, feed respondents (often) false and damaging information about a candidate or cause under the guise of asking a question.

Answer 3

Push

Question 4

In a __________ question, the respondent is provided with a list of answers from which to choose.

Question 5

Which of the labels below best describes the problem represented by the following survey question? "On a scale of one to ten, where one is very low, and ten is very high, how much do you approve of the legislature?"

A) Leading question
B) Too narrow
C) Too ambiguous
D) Double barreled

Question 6

Which of the following explains why a researcher would choose to use an open-ended question instead of a closed-ended question?

A) The researcher wants to find answers he or she did think of previously
B) The researcher has little time for coding survey responses
C) The researcher wants to have a clear delineation between answers
D) The researcher wants to reduce the time it takes to answer the survey

Question 7

How can the interviewer-respondent interaction bias survey results?

Question 8

The term __________________ refers to the physical layout and packaging of the questionnaire.

Question 9

A _____________ question is really two questions in one.

Question 10

_____________ is the extent to which responses provide accurate and complete information.

A) Response quality
B) Response rate
C) Response bias
D) Response parameter

Question 11

_______________ refers to how well the sample subjects represent the population.

A) Response set
B) Sample-population congruence
C) Response quality
D) Sample instrument

Question 12

Why is question ordering important when it comes to creating a well-designed survey? In your answer, please make sure that you explain the importance of the response set, saliency, redundancy, consistency, and fatigue.

Question 13

The relationship between the interviewer and respondent can affect the respondent's answers through

A) Sample-population congruence
B) Interviewer bias
C) Subject fatigue
D) Over-reporting

Question 14

A __________ may occur when a series of questions have the same answer choices.

A) Questionnaire series
B) Filter series
C) Bunching error
D) Response set

Question 15

Which of the following would introduce the least amount of bias in a respondent's answers to a survey?

A) The question order
B) Respondent fatigue
C) Nonresponses to do refusal
D) Pre-testing the questionnaire

Question 16

In a ___________ question the respondent is asked to agree or disagree with a single substantive statement.

Question 17

A carefully structured or scripted set of questions that may be administered face-to-face, by telephone, by mail, by Internet, or by other means is called a

A) Survey instrument
B) Interview
C) Sampling frame
D) Push poll

Question 18

Each of the following must occur to prevent bias in surveys, except

A) The respondent must answer all questions with a substantive answer
B) The interviewer must accurately record the respondent's responses
C) The requested information must be available to the respondent
D) The responses must reflect respondent's meanings and intentions, not the interviewer's

Question 19

Why and how would you use the randomized response technique? In your answer please use an example.

Question 20

A _________ rate refers to the proportion of persons initially contacted who actually participate.

A) Response
B) Completion
C) Survey
D) Interview

Question 21

Why are validity and reliability important concepts to consider when designing survey questions?

Question 22

What administrative advantages are there for using a telephone survey instead of a survey relying on personal interviews?

Question 23

What are three advantages of using a closed-ended question on a survey relative to an open-ended question when it comes to analysis?

Question 24

Please compare two types of survey (face to face, phone, mail, Internet, group, drop-off) in terms of overall cost, potential completion rate, sample-population congruence, questionnaire length, and data processing costs.

Question 25

How can probing improve survey responses?

Question 26

Please describe the phone survey in terms of overall cost, potential completion rate, sample-population congruence, questionnaire length, and data processing costs.

Question 27

Why is the response rate on surveys important for statistical inference?

Question 28

What is meant by the term sample-population congruence and why is it important in survey research?

Question 29

Why is it more likely that a respondent will complete a personal interview than a telephone survey?

Question 30

Why is it important that you make a concerted effort to complete a survey with each of the respondents selected for inclusion in a sample?