Deck 3: Customer Relationship Management

Full screen (f)
exit full mode
Question
providing service outputs to consumers, a disadvantage of Internet retailers compared to store-based retailers arises in:

A)product variety and assortment
B)lot size
C)price
D)waiting time
Use Space or
up arrow
down arrow
to flip the card.
Question
general, offering consumers higher levels of service output in terms of greater spatial convenience or product variety:

A)has little impact on logistics and distribution cost
B)results in lower logistics and distribution cost
C)results in higher logistics and distribution cost
D)does not impact configuration of a supply chain
Question
Providing value-added services is a critical aspect of:

A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
Question
Which customer accommodation approach requires a comprehensive supply chain perspective on the part of logistics executives?

A)customer success
B)customer satisfaction
C)customer service
D)all of the above
Question
Alpha Company has a performance standard of 97% fill rate.Last month it achieved a 94% fill rate. This is an example of:

A)a knowledge gap
B)a standards gap
C)a performance gap
D)a perception gap
Question
most exacting measure of logistics performance regarding availability is:

A)Stockout frequency
B)orders shipped complete
C)fill rate
D)average number of items on hand
Question
Numerous studies have been performed concerning retail stockouts.While results vary, generally the studies find that stockouts:

A)are extremely rare
B)average about 8%
C)are less frequent for items that are being specifically promoted by a retailer
D)average about 20%
Question
Jones Company promised a customer that the customer would receive at least 98% of all items ordered.In fact, the customer received 95% of the items.This is an example of which "gap" in the customer satisfaction model?

A)performance gap
B)knowledge gap
C)standards gap
D)communication gap
Question
Providing perfect orders to a customer would be a key aspect of which customer accommodation focus?

A)customer service
B)customer satisfaction
C)customer success
D)customer happiness
Question
Jones Company makes every effort to consistently meet the expectations of all of its customers.It is clear that Jones company is focused on:

A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
Question
Which of the following is not one of the "service outputs" of a supply chain:

A)lot size
B)waiting time
C)price
D)spatial convenience
Question
respect to operational performance, most logistics managers would prefer which of the following::

A)a consistent 3 day performance cycle
B)a performance cycle that averages 3 days with a range of 1 day to four days
C)a performance cycle that averages 2 days but ranges from 1 day to 4 days
D)a consistent 5 day performance cycle
Unlock Deck
Sign up to unlock the cards in this deck!
Unlock Deck
Unlock Deck
1/12
auto play flashcards
Play
simple tutorial
Full screen (f)
exit full mode
Deck 3: Customer Relationship Management
1
providing service outputs to consumers, a disadvantage of Internet retailers compared to store-based retailers arises in:

A)product variety and assortment
B)lot size
C)price
D)waiting time
D
2
general, offering consumers higher levels of service output in terms of greater spatial convenience or product variety:

A)has little impact on logistics and distribution cost
B)results in lower logistics and distribution cost
C)results in higher logistics and distribution cost
D)does not impact configuration of a supply chain
C
3
Providing value-added services is a critical aspect of:

A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
D
4
Which customer accommodation approach requires a comprehensive supply chain perspective on the part of logistics executives?

A)customer success
B)customer satisfaction
C)customer service
D)all of the above
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
5
Alpha Company has a performance standard of 97% fill rate.Last month it achieved a 94% fill rate. This is an example of:

A)a knowledge gap
B)a standards gap
C)a performance gap
D)a perception gap
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
6
most exacting measure of logistics performance regarding availability is:

A)Stockout frequency
B)orders shipped complete
C)fill rate
D)average number of items on hand
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
7
Numerous studies have been performed concerning retail stockouts.While results vary, generally the studies find that stockouts:

A)are extremely rare
B)average about 8%
C)are less frequent for items that are being specifically promoted by a retailer
D)average about 20%
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
8
Jones Company promised a customer that the customer would receive at least 98% of all items ordered.In fact, the customer received 95% of the items.This is an example of which "gap" in the customer satisfaction model?

A)performance gap
B)knowledge gap
C)standards gap
D)communication gap
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
9
Providing perfect orders to a customer would be a key aspect of which customer accommodation focus?

A)customer service
B)customer satisfaction
C)customer success
D)customer happiness
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
10
Jones Company makes every effort to consistently meet the expectations of all of its customers.It is clear that Jones company is focused on:

A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
11
Which of the following is not one of the "service outputs" of a supply chain:

A)lot size
B)waiting time
C)price
D)spatial convenience
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
12
respect to operational performance, most logistics managers would prefer which of the following::

A)a consistent 3 day performance cycle
B)a performance cycle that averages 3 days with a range of 1 day to four days
C)a performance cycle that averages 2 days but ranges from 1 day to 4 days
D)a consistent 5 day performance cycle
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
locked card icon
Unlock Deck
Unlock for access to all 12 flashcards in this deck.