Deck 3: Sensation and Perception

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Question
The tendency to interpret an object as always being the same physical dimensions, regardless of its distance from the viewer, is known as _____________.

A) size constancy
B) shape constancy
C) brightness constancy
D) color constancy
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Question
Texture gradient refers to the fact that texture appears to become ______.

A) more detailed in the distance
B) more detailed as brightness increases
C) less detailed in the distance
D) less detailed when it is brighter
Question
Which part of the eye is a muscle that regulates the size of the pupil?

A) iris
B) lens
C) retina
D) sclera
Question
Conduction hearing impairment refers to hearing problems that originate in the ____________.

A) outer ear
B) inner ear
C) eardrum and middle ear
D) auditory pathways and brain
Question
What are the five primary tastes?

A) hot, sour, spicy, sweet, origami
B) salty, sour, spicy, sweet, tart
C) bitter, salty, sour, sweet, umami
D) peppery, salty, sour, sweet, acidic
Question
The shortest wavelengths that we can see are experienced as ______ colors.

A) red
B) blue
C) green
D) yellow
Question
What are the hammer, anvil, and stirrup?

A) tiny bones located in the middle ear
B) types of cones on the retina
C) types of sound that most people can detect
D) words often used by audiologists in testing for hearing difficulties
Question
The Müller-Lyer illusion exists in cultures in which there are ________.

A) more men than women
B) more women than men
C) lots of telephone poles
D) buildings with lots of corners
Question
Which of the following properties of sound is the most similar to the brightness of light?

A) pitch
B) volume
C) purity
D) timbre
Question
People's tendency to perceive a thing a certain way because their previous experiences or expectations influence them is called _______________.

A) top-down processing
B) telepathy
C) bottom-up processing
D) perceptual expectancy
Chapter 3 - Quick Quiz 1
Question
The term just noticeable difference is synonymous with ______.

A) separation threshold
B) response threshold
C) difference threshold
D) absolute threshold
Question
The kinesthetic senses are concerned with ______________.

A) touch, pressure, temperature, and pain
B) the location of body parts in relation to the ground and to each other
C) movement and body position
D) your location as compared to the position of the sun
Question
Where are the taste receptors located?

A) on the papillae
B) on the taste buds
C) on the microvilli
D) in the gustatory bulb
Question
An illusion ________________.

A) is the same thing as a vision
B) is due to the action of the rods versus the cones in the retina
C) is a perception that does not correspond to reality
D) corresponds directly to something that you dreamed
Question
The reason that there are three semicircular canals is so that we ______________.

A) have one canal to sense motion in each of the three planes
B) can see the world in three dimensions
C) can detect sound locations in the three-dimensional world
D) have an extra if one is broken
Question
Activation of the receptors by stimuli is called ________.

A) perception
B) sensation
C) adaptation
D) habituation
Question
Receptor cells in the retina responsible for color vision and fine acuity are ______.

A) bipolar cells
B) ganglion cells
C) rods
D) cones
Question
Similarity is the tendency to perceive _________________.

A) objects, or figures, on some background
B) things that look similar as being part of the same group
C) objects that are close to each other as part of the same grouping
D) things with a continuous pattern rather than with a complex, broken-up pattern
Question
In the process known as_____________, sensory receptors become less sensitive to repeated presentations of the same stimulus.

A) sensation
B) sensory fatigue
C) sensory adaptation
D) discrimination
Question
Which of the following is a characteristic of both light waves and sound waves?

A) hue
B) decibels
C) amplitude
D) wavelength
Question
The principle that the just noticeable difference of any given sense is a constant fraction or proportion of the stimulus being judged is called _______.

A) the opponent-process principle
B) the doctrine of specific nerve energies
C) the phi phenomenon
D) Weber's law
Question
Suppose Maria is painting while the sun is setting; once she notices that the room is getting darker, she decides to call it quits for the day. This example illustrates the role of ________.

A) threshold
B) a just-noticeable difference
C) absolute threshold
D) bias
Question
The smallest amount of a particular stimulus required to produce any sensation at all in the person to whom the stimulus is presented is the ________.

A) absolute threshold
B) minimum threshold
C) difference threshold
D) noticeable threshold
Question
The point at which a person can detect a stimulus 50 percent of the time it is presented is called the ______.

A) absolute threshold
B) range threshold
C) difference threshold
D) noticeable threshold
Question
The difference threshold is the degree of change that is required in order for a person to detect a change ________ percent of the time.

A) 25
B) 75
C) 50
D) 100
Question
When Ann went to her doctor, he gave her a hearing test. During the test, the doctor presented tones to Ann through earphones. The tones started at a low intensity and then became louder. The doctor asked Ann to raise her hand whenever she started to hear a sound. The doctor was testing Ann's ________.

A) auditory convergence
B) absolute threshold
C) refractory threshold
D) difference threshold
Question
Activation of the receptors by stimuli is called ________.

A) perception
B) sensation
C) adaptation
D) habituation
Question
The minimal stimulus necessary for detection is called the _____________, while the smallest noticeable change in a stimulus is referred to as __________________.

A) absolute threshold; difference threshold
B) base value; just noticeable difference (jnd)
C) response criterion; sensory constant
D) difference threshold; absolute threshold
Question
Which of the following is the most accurate statement regarding the use of subliminal perception in advertising?

A) Many different forms of advertising, including television, print ads, and movies, successfully use subliminal messages to influence consumers.
B) While subliminal perception is effective in moving stimuli (television, movies) it cannot be used in still stimuli (print ads)
C) While subliminal perception is effective in still stimuli (print ads) it cannot be used in moving stimuli (television, movies)
D) Researchers have gathered scientific evidence that subliminal perception does not work in advertising.
Question
The average threshold for human hearing is the tick of a watch from ______ away under very quiet conditions.

A) 20 feet
B) 60 feet
C) 40 feet
D) 80 feet
Question
The term just noticeable difference is synonymous with ______.

A) separation threshold
B) response threshold
C) difference threshold
D) absolute threshold
Question
We can see a candle flame at 30 miles on a clear, dark night, and we can hear the tick of a watch 20 feet away in a quiet room. These two facts are examples of ________.

A) jnds
B) difference threshold
C) adaptation
D) absolute thresholds
Question
Sensation is to perception as ________ is to ________.

A) stimulation; interpretation
B) awareness; interpretation
C) interpretation; awareness
D) organization; interpretation
Question
________ occur when special receptors in the sense organs - the eyes, ears, nose, skin, and taste buds - are activated, allowing various forms of outside stimuli to become neural signals in the brain.

A) Perceptions
B) Emotions
C) Cognitions
D) Sensations
Question
The average threshold for human vision is a candle flame seen from ________ on a dark, clear night.

A) 1 mile
B) 15 miles
C) 7.5 miles
D) 30 miles
Question
The lowest intensity of a particular stimulus that enables the average person to detect that stimulus 50 percent of the time it is presented is called the ________.

A) absolute threshold
B) difference threshold
C) just noticeable difference
D) psychophysical threshold
Question
Some people believe that ________ are messages that can be sent to consumers, prompting them to buy a product without their being aware of receiving such messages.

A) selective perceptions
B) subliminal stimuli
C) inductive perceptions
D) below threshold perceptions
Question
Laverne goes to a movie theater to watch her favorite movie. About halfway through the movie, she becomes aware of an overpowering hunger for popcorn. What she doesn't realize is that throughout the first part of the movie, a message saying "Eat Popcorn!" was repeatedly flashed on the screen at a speed too fast for her to be consciously aware of it. If her desire for popcorn is due to that message, she is responding to ________.

A) selective perception
B) subliminal perception
C) cognitive restructuring
D) stroboscopic perception
Question
Cells that are triggered by light, vibrations, sounds, touch, or chemical substances are called ________.

A) ganglion cells
B) bipolar cells
C) ossicles
D) sensory receptors
Question
Ernst Weber provided a formulation that is used to determine the ________.

A) largest detectable stimulus
B) smallest detectable stimulus
C) largest detectable difference between two stimuli
D) change in smallest detectable difference between two stimuli
Question
Light is said to have a dual nature, meaning it can be thought of in two different ways. These two ways are _________.

A) particles and photons
B) waves and frequencies
C) waves and particles
D) dark light, daylight
Question
The transparent protective coating over the front part of the eye is the ________.

A) fovea
B) sclera
C) cornea
D) iris
Question
When you first put your hat on, you can feel it quite easily, but after a while, you forget that you are wearing a hat at all-the sensation is gone. What happens?

A) sensory fatigue
B) subliminal perception
C) habituation
D) perceptual defense
Question
The longest wavelengths we can see are experienced as ______ colors.

A) red
B) blue-violet
C) green
D) yellow
Question
The shortest wavelengths that we can see are experienced as ______ colors.

A) red
B) blue
C) green
D) yellow
Question
Because of what you have learned about sensory adaptation, you might think that if you stared at a picture for a long period of time, the image you see would eventually fade. This would be the case if not for the tiny vibrations of your eye called ________.

A) glissades
B) microsaccades
C) habituation movements
D) light wave responses
Question
Our eyes don't adapt completely to a repeated visual stimulus because ________.

A) eye movements called microsaccades cause the stimulus image to vibrate slightly on the retina
B) the optic chiasm enables fibers to carry messages to all parts of the brain
C) ganglion cells fire continuously
D) visual acuity is greatest in the fovea
Question
In the process known as ________, sensory receptors become less sensitive to repeated presentations of the same stimulus.

A) sensation
B) sensory fatigue
C) sensory adaptation
D) discrimination
Question
The term photon refers to ________.

A) a tiny packet of light waves
B) a torpedo used by the USS Enterprise
C) the smallest unit of sound
D) the property of light that gives us the perception of color
Question
Which pairing of name and property of light is

A) Helmholtz; particle nature (photon)
B) Holstein; wave nature
C) Newton; wave nature
D) Einstein; wave packet (photon)
Question
When we describe someone's eyes as blue, technically we are referring to his or her blue ________.

A) pupils
B) irises
C) corneas
D) scleras
Question
Which part of the eye is a muscle that regulates the size of the pupil?

A) iris
B) lens
C) retina
D) sclera
Question
The wavelength of the light reaching your eyes determines in part what ________ you see.

A) brightness
B) saturation
C) hue
D) fine detail
Question
Jamie, a toddler, is making distinctions about various aspects of color in terms of whether it looks red, blue, and so on. In doing so, she is referring to its ________.

A) amplitude
B) lightness
C) hue
D) reflection
Question
The process by which unchanging information from the senses of taste, touch, smell, and vision is "ignored" by the sensory receptor cells themselves is called _________.

A) transformation
B) sensory adaptation
C) transmutation
D) transduction
Question
Erin has learned to create a "truly red" light by focusing on only one wavelength of the visible spectrum. She is most likely to be concerned with which property of light?

A) intensity
B) decibels
C) accommodation
D) saturation
Question
When light waves enter the eye, they first pass through the ________.

A) iris
B) lens
C) pupil
D) cornea
Question
The visible spectrum refers to the ________.

A) portion of the whole spectrum of light that is visible to the human eye
B) effect of intensity on how we see dark to grey to white
C) effect of the sound density on the perceptions of those with synesthesia
D) well-known fact that colors are less visible to some men's eyes
Question
The aspect of color that corresponds to names such as red, green, and blue is ________.

A) brightness
B) saturation
C) hue
D) fine detail
Question
What color would you report seeing if a researcher projected the longest wavelength in the visible spectrum onto a screen?

A) red
B) blue
C) yellow
D) violet
Question
If an artist were to blend red, green, and blue paints together, the result would look _________.

A) like nonspectral colors
B) black
C) like white light
D) complementary
Question
What is the pupil of the eye?

A) It is the white part of the eye.
B) It is the colored part of the eye.
C) It is the location of the visual receptors.
D) It is the small hole in the center of the eye.
Question
Which of the following phenomena is a function of the distribution of the rods and cones in the retina?

A) The moon looks much larger near the horizon than it looks when it is higher in the sky.
B) The light from distant stars moving rapidly away from us is shifted toward the red end of the spectrum.
C) Stars can be seen only with difficulty during the daytime.
D) A dim star viewed at night may disappear when you look directly at it, but reappear when you look to one side of it.
Question
The idea that the eye contains separate receptors for red, green, and blue is known as the _______ Theory.

A) opponent-process
B) additive color mixing
C) trichromatic
D) reductive color mixing
Question
The place in the retina where the axons of all the ganglion cells come together to leave the eye is called the ________.

A) fovea
B) blind spot
C) optic chiasm
D) optic nerve
Question
The change in the shape of the lens in order to focus on a visual image is known as ________.

A) fixation
B) divergence
C) convergence
D) visual accommodation
Question
Which of the following sequences correctly indicates the pathway of nerve impulses on their way from the eye to the brain?

A) ganglion cells, bipolar cells, photoreceptor cells, optic nerve
B) bipolar cells, receptor cells, ganglion cells, optic nerve
C) photoreceptor cells, bipolar cells, ganglion cells, optic nerve
D) photoreceptor cells, bipolar cells, optic nerve, ganglion cells
Question
Which component of the eye contains the visual receptors?

A) sclera
B) retina
C) cornea
D) posterior chamber
Question
Helmholtz's explanation of color vision is called the ________.

A) opponent-process theory
B) additive color mixing theory
C) trichromatic theory
D) reductive color mixing theory
Question
Who actually found three types of cones in the retina?

A) Young and Helmholtz
B) Hering
C) Brown and Wald
D) Smith and Wesson
Question
It is difficult to distinguish between colors at night because ______.

A) we are seeing primarily with the cones
B) rods do not adapt to the dark
C) we are seeing primarily with the rods
D) we are used to seeing mostly with the fovea
Question
The pupil is the ________.

A) opening in the center of the iris
B) white of the eye
C) colored part of the eye
D) lining in the back of the eyeball
Question
Axons from ganglion cells make up the ________.

A) fovea
B) optic nerve
C) optic schism
D) rods and cones
Question
Light is focused on the retina by the ________.

A) pupil
B) ganglion cells
C) lens
D) iris
Question
When you enter a darkened room (e.g., a movie theater), you will find it hard to see at first, but shortly afterward you will be able to see much better. This phenomenon is referred to as:

A) color adaptation.
B) cone adaptation.
C) dark adaptation.
D) light adaptation.
Question
The fovea is made up of ______.

A) all rods and no cones
B) mostly cones with some rods
C) mostly rods with some cones
D) all cones and no rods
Question
If an artist were to blend red, green, and blue lights together by focusing lights of those three colors on one common spot, the result would look _________.

A) like nonspectral colors
B) black
C) like white light
D) complementary
Question
Receptor cells in the retina responsible for color vision and fine acuity are ______.

A) bipolar cells
B) ganglion cells
C) rods
D) cones
Question
Jamie walks from a bright room into a dark room. It will take about ________ minutes for her rods to fully adjust to the dark.

A) 10
B) 30
C) 20
D) 40
Question
Which of the following is true about cones?

A) They are responsible for black and white vision.
B) They are found mainly in the center of the eye.
C) They operate mainly at night.
D) They respond only to black and white.
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Deck 3: Sensation and Perception
1
The tendency to interpret an object as always being the same physical dimensions, regardless of its distance from the viewer, is known as _____________.

A) size constancy
B) shape constancy
C) brightness constancy
D) color constancy
size constancy
2
Texture gradient refers to the fact that texture appears to become ______.

A) more detailed in the distance
B) more detailed as brightness increases
C) less detailed in the distance
D) less detailed when it is brighter
less detailed in the distance
3
Which part of the eye is a muscle that regulates the size of the pupil?

A) iris
B) lens
C) retina
D) sclera
iris
4
Conduction hearing impairment refers to hearing problems that originate in the ____________.

A) outer ear
B) inner ear
C) eardrum and middle ear
D) auditory pathways and brain
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
5
What are the five primary tastes?

A) hot, sour, spicy, sweet, origami
B) salty, sour, spicy, sweet, tart
C) bitter, salty, sour, sweet, umami
D) peppery, salty, sour, sweet, acidic
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
6
The shortest wavelengths that we can see are experienced as ______ colors.

A) red
B) blue
C) green
D) yellow
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
7
What are the hammer, anvil, and stirrup?

A) tiny bones located in the middle ear
B) types of cones on the retina
C) types of sound that most people can detect
D) words often used by audiologists in testing for hearing difficulties
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
8
The Müller-Lyer illusion exists in cultures in which there are ________.

A) more men than women
B) more women than men
C) lots of telephone poles
D) buildings with lots of corners
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
9
Which of the following properties of sound is the most similar to the brightness of light?

A) pitch
B) volume
C) purity
D) timbre
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
10
People's tendency to perceive a thing a certain way because their previous experiences or expectations influence them is called _______________.

A) top-down processing
B) telepathy
C) bottom-up processing
D) perceptual expectancy
Chapter 3 - Quick Quiz 1
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Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
11
The term just noticeable difference is synonymous with ______.

A) separation threshold
B) response threshold
C) difference threshold
D) absolute threshold
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
12
The kinesthetic senses are concerned with ______________.

A) touch, pressure, temperature, and pain
B) the location of body parts in relation to the ground and to each other
C) movement and body position
D) your location as compared to the position of the sun
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
13
Where are the taste receptors located?

A) on the papillae
B) on the taste buds
C) on the microvilli
D) in the gustatory bulb
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
14
An illusion ________________.

A) is the same thing as a vision
B) is due to the action of the rods versus the cones in the retina
C) is a perception that does not correspond to reality
D) corresponds directly to something that you dreamed
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
15
The reason that there are three semicircular canals is so that we ______________.

A) have one canal to sense motion in each of the three planes
B) can see the world in three dimensions
C) can detect sound locations in the three-dimensional world
D) have an extra if one is broken
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
16
Activation of the receptors by stimuli is called ________.

A) perception
B) sensation
C) adaptation
D) habituation
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Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
17
Receptor cells in the retina responsible for color vision and fine acuity are ______.

A) bipolar cells
B) ganglion cells
C) rods
D) cones
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
18
Similarity is the tendency to perceive _________________.

A) objects, or figures, on some background
B) things that look similar as being part of the same group
C) objects that are close to each other as part of the same grouping
D) things with a continuous pattern rather than with a complex, broken-up pattern
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
19
In the process known as_____________, sensory receptors become less sensitive to repeated presentations of the same stimulus.

A) sensation
B) sensory fatigue
C) sensory adaptation
D) discrimination
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
20
Which of the following is a characteristic of both light waves and sound waves?

A) hue
B) decibels
C) amplitude
D) wavelength
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
21
The principle that the just noticeable difference of any given sense is a constant fraction or proportion of the stimulus being judged is called _______.

A) the opponent-process principle
B) the doctrine of specific nerve energies
C) the phi phenomenon
D) Weber's law
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
22
Suppose Maria is painting while the sun is setting; once she notices that the room is getting darker, she decides to call it quits for the day. This example illustrates the role of ________.

A) threshold
B) a just-noticeable difference
C) absolute threshold
D) bias
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
23
The smallest amount of a particular stimulus required to produce any sensation at all in the person to whom the stimulus is presented is the ________.

A) absolute threshold
B) minimum threshold
C) difference threshold
D) noticeable threshold
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
24
The point at which a person can detect a stimulus 50 percent of the time it is presented is called the ______.

A) absolute threshold
B) range threshold
C) difference threshold
D) noticeable threshold
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Unlock Deck
k this deck
25
The difference threshold is the degree of change that is required in order for a person to detect a change ________ percent of the time.

A) 25
B) 75
C) 50
D) 100
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Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
26
When Ann went to her doctor, he gave her a hearing test. During the test, the doctor presented tones to Ann through earphones. The tones started at a low intensity and then became louder. The doctor asked Ann to raise her hand whenever she started to hear a sound. The doctor was testing Ann's ________.

A) auditory convergence
B) absolute threshold
C) refractory threshold
D) difference threshold
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
27
Activation of the receptors by stimuli is called ________.

A) perception
B) sensation
C) adaptation
D) habituation
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
28
The minimal stimulus necessary for detection is called the _____________, while the smallest noticeable change in a stimulus is referred to as __________________.

A) absolute threshold; difference threshold
B) base value; just noticeable difference (jnd)
C) response criterion; sensory constant
D) difference threshold; absolute threshold
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
29
Which of the following is the most accurate statement regarding the use of subliminal perception in advertising?

A) Many different forms of advertising, including television, print ads, and movies, successfully use subliminal messages to influence consumers.
B) While subliminal perception is effective in moving stimuli (television, movies) it cannot be used in still stimuli (print ads)
C) While subliminal perception is effective in still stimuli (print ads) it cannot be used in moving stimuli (television, movies)
D) Researchers have gathered scientific evidence that subliminal perception does not work in advertising.
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
30
The average threshold for human hearing is the tick of a watch from ______ away under very quiet conditions.

A) 20 feet
B) 60 feet
C) 40 feet
D) 80 feet
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
31
The term just noticeable difference is synonymous with ______.

A) separation threshold
B) response threshold
C) difference threshold
D) absolute threshold
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
32
We can see a candle flame at 30 miles on a clear, dark night, and we can hear the tick of a watch 20 feet away in a quiet room. These two facts are examples of ________.

A) jnds
B) difference threshold
C) adaptation
D) absolute thresholds
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
33
Sensation is to perception as ________ is to ________.

A) stimulation; interpretation
B) awareness; interpretation
C) interpretation; awareness
D) organization; interpretation
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
34
________ occur when special receptors in the sense organs - the eyes, ears, nose, skin, and taste buds - are activated, allowing various forms of outside stimuli to become neural signals in the brain.

A) Perceptions
B) Emotions
C) Cognitions
D) Sensations
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
35
The average threshold for human vision is a candle flame seen from ________ on a dark, clear night.

A) 1 mile
B) 15 miles
C) 7.5 miles
D) 30 miles
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
36
The lowest intensity of a particular stimulus that enables the average person to detect that stimulus 50 percent of the time it is presented is called the ________.

A) absolute threshold
B) difference threshold
C) just noticeable difference
D) psychophysical threshold
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
37
Some people believe that ________ are messages that can be sent to consumers, prompting them to buy a product without their being aware of receiving such messages.

A) selective perceptions
B) subliminal stimuli
C) inductive perceptions
D) below threshold perceptions
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
38
Laverne goes to a movie theater to watch her favorite movie. About halfway through the movie, she becomes aware of an overpowering hunger for popcorn. What she doesn't realize is that throughout the first part of the movie, a message saying "Eat Popcorn!" was repeatedly flashed on the screen at a speed too fast for her to be consciously aware of it. If her desire for popcorn is due to that message, she is responding to ________.

A) selective perception
B) subliminal perception
C) cognitive restructuring
D) stroboscopic perception
Unlock Deck
Unlock for access to all 442 flashcards in this deck.
Unlock Deck
k this deck
39
Cells that are triggered by light, vibrations, sounds, touch, or chemical substances are called ________.

A) ganglion cells
B) bipolar cells
C) ossicles
D) sensory receptors
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40
Ernst Weber provided a formulation that is used to determine the ________.

A) largest detectable stimulus
B) smallest detectable stimulus
C) largest detectable difference between two stimuli
D) change in smallest detectable difference between two stimuli
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41
Light is said to have a dual nature, meaning it can be thought of in two different ways. These two ways are _________.

A) particles and photons
B) waves and frequencies
C) waves and particles
D) dark light, daylight
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42
The transparent protective coating over the front part of the eye is the ________.

A) fovea
B) sclera
C) cornea
D) iris
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43
When you first put your hat on, you can feel it quite easily, but after a while, you forget that you are wearing a hat at all-the sensation is gone. What happens?

A) sensory fatigue
B) subliminal perception
C) habituation
D) perceptual defense
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44
The longest wavelengths we can see are experienced as ______ colors.

A) red
B) blue-violet
C) green
D) yellow
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45
The shortest wavelengths that we can see are experienced as ______ colors.

A) red
B) blue
C) green
D) yellow
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46
Because of what you have learned about sensory adaptation, you might think that if you stared at a picture for a long period of time, the image you see would eventually fade. This would be the case if not for the tiny vibrations of your eye called ________.

A) glissades
B) microsaccades
C) habituation movements
D) light wave responses
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47
Our eyes don't adapt completely to a repeated visual stimulus because ________.

A) eye movements called microsaccades cause the stimulus image to vibrate slightly on the retina
B) the optic chiasm enables fibers to carry messages to all parts of the brain
C) ganglion cells fire continuously
D) visual acuity is greatest in the fovea
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48
In the process known as ________, sensory receptors become less sensitive to repeated presentations of the same stimulus.

A) sensation
B) sensory fatigue
C) sensory adaptation
D) discrimination
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49
The term photon refers to ________.

A) a tiny packet of light waves
B) a torpedo used by the USS Enterprise
C) the smallest unit of sound
D) the property of light that gives us the perception of color
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50
Which pairing of name and property of light is

A) Helmholtz; particle nature (photon)
B) Holstein; wave nature
C) Newton; wave nature
D) Einstein; wave packet (photon)
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51
When we describe someone's eyes as blue, technically we are referring to his or her blue ________.

A) pupils
B) irises
C) corneas
D) scleras
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52
Which part of the eye is a muscle that regulates the size of the pupil?

A) iris
B) lens
C) retina
D) sclera
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53
The wavelength of the light reaching your eyes determines in part what ________ you see.

A) brightness
B) saturation
C) hue
D) fine detail
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54
Jamie, a toddler, is making distinctions about various aspects of color in terms of whether it looks red, blue, and so on. In doing so, she is referring to its ________.

A) amplitude
B) lightness
C) hue
D) reflection
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55
The process by which unchanging information from the senses of taste, touch, smell, and vision is "ignored" by the sensory receptor cells themselves is called _________.

A) transformation
B) sensory adaptation
C) transmutation
D) transduction
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56
Erin has learned to create a "truly red" light by focusing on only one wavelength of the visible spectrum. She is most likely to be concerned with which property of light?

A) intensity
B) decibels
C) accommodation
D) saturation
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57
When light waves enter the eye, they first pass through the ________.

A) iris
B) lens
C) pupil
D) cornea
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58
The visible spectrum refers to the ________.

A) portion of the whole spectrum of light that is visible to the human eye
B) effect of intensity on how we see dark to grey to white
C) effect of the sound density on the perceptions of those with synesthesia
D) well-known fact that colors are less visible to some men's eyes
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59
The aspect of color that corresponds to names such as red, green, and blue is ________.

A) brightness
B) saturation
C) hue
D) fine detail
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60
What color would you report seeing if a researcher projected the longest wavelength in the visible spectrum onto a screen?

A) red
B) blue
C) yellow
D) violet
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61
If an artist were to blend red, green, and blue paints together, the result would look _________.

A) like nonspectral colors
B) black
C) like white light
D) complementary
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62
What is the pupil of the eye?

A) It is the white part of the eye.
B) It is the colored part of the eye.
C) It is the location of the visual receptors.
D) It is the small hole in the center of the eye.
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63
Which of the following phenomena is a function of the distribution of the rods and cones in the retina?

A) The moon looks much larger near the horizon than it looks when it is higher in the sky.
B) The light from distant stars moving rapidly away from us is shifted toward the red end of the spectrum.
C) Stars can be seen only with difficulty during the daytime.
D) A dim star viewed at night may disappear when you look directly at it, but reappear when you look to one side of it.
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64
The idea that the eye contains separate receptors for red, green, and blue is known as the _______ Theory.

A) opponent-process
B) additive color mixing
C) trichromatic
D) reductive color mixing
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65
The place in the retina where the axons of all the ganglion cells come together to leave the eye is called the ________.

A) fovea
B) blind spot
C) optic chiasm
D) optic nerve
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66
The change in the shape of the lens in order to focus on a visual image is known as ________.

A) fixation
B) divergence
C) convergence
D) visual accommodation
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67
Which of the following sequences correctly indicates the pathway of nerve impulses on their way from the eye to the brain?

A) ganglion cells, bipolar cells, photoreceptor cells, optic nerve
B) bipolar cells, receptor cells, ganglion cells, optic nerve
C) photoreceptor cells, bipolar cells, ganglion cells, optic nerve
D) photoreceptor cells, bipolar cells, optic nerve, ganglion cells
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68
Which component of the eye contains the visual receptors?

A) sclera
B) retina
C) cornea
D) posterior chamber
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69
Helmholtz's explanation of color vision is called the ________.

A) opponent-process theory
B) additive color mixing theory
C) trichromatic theory
D) reductive color mixing theory
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70
Who actually found three types of cones in the retina?

A) Young and Helmholtz
B) Hering
C) Brown and Wald
D) Smith and Wesson
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71
It is difficult to distinguish between colors at night because ______.

A) we are seeing primarily with the cones
B) rods do not adapt to the dark
C) we are seeing primarily with the rods
D) we are used to seeing mostly with the fovea
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72
The pupil is the ________.

A) opening in the center of the iris
B) white of the eye
C) colored part of the eye
D) lining in the back of the eyeball
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73
Axons from ganglion cells make up the ________.

A) fovea
B) optic nerve
C) optic schism
D) rods and cones
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74
Light is focused on the retina by the ________.

A) pupil
B) ganglion cells
C) lens
D) iris
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75
When you enter a darkened room (e.g., a movie theater), you will find it hard to see at first, but shortly afterward you will be able to see much better. This phenomenon is referred to as:

A) color adaptation.
B) cone adaptation.
C) dark adaptation.
D) light adaptation.
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76
The fovea is made up of ______.

A) all rods and no cones
B) mostly cones with some rods
C) mostly rods with some cones
D) all cones and no rods
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77
If an artist were to blend red, green, and blue lights together by focusing lights of those three colors on one common spot, the result would look _________.

A) like nonspectral colors
B) black
C) like white light
D) complementary
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k this deck
78
Receptor cells in the retina responsible for color vision and fine acuity are ______.

A) bipolar cells
B) ganglion cells
C) rods
D) cones
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79
Jamie walks from a bright room into a dark room. It will take about ________ minutes for her rods to fully adjust to the dark.

A) 10
B) 30
C) 20
D) 40
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80
Which of the following is true about cones?

A) They are responsible for black and white vision.
B) They are found mainly in the center of the eye.
C) They operate mainly at night.
D) They respond only to black and white.
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Unlock Deck
Unlock for access to all 442 flashcards in this deck.