Deck 12: Signing the Questionnaire

Question 1

The best place for questions on income is at the beginning of a questionnaire.

Answer 1

False

Question 2

Open-ended questions are generally easier for a respondent to answer than closed-ended questions, which require more thought.

Answer 2

False

Question 3

There are arguments for and against the inclusion of "don't know" or "not sure" as response categories and the choice depends on the individual question.

Answer 3

True

Question 4

An interview should start with an easy, nonthreatening question and be followed by sensitive questions to catch respondents by surprise.

Question 5

Computer-controlled telephone questionnaires in theory leave an interviewer with more freedom to concentrate on establishing rapport with a respondent.

Question 6

Because the disadvantages of open-ended questions usually outweigh the advantages, open-ended questions should only be used sparingly.

Question 7

A questionnaire should cover no more and no less than is necessary to satisfy the research objective.

Question 8

The appearance of a questionnaire is particularly important for self-administered surveys.

Question 9

Responses to an open-ended question will not be influenced by pre- specified categories or by an interviewer's expectations of a respondent.

Question 10

Open-ended questions are harder to develop and require more exploratory work than closed-response questions.

Question 11

The split ballot technique involves the use of alternative wordings of a question.

Question 12

A rule-of-thumb in selecting the number of response categories is to give the respondent a choice of at least nine.Fewer than nine categories will not capture individual differences, particularly in a telephone interview.

Question 13

In multiple-choice questions, the response categories should ideally be mutually exclusive and exhaustive.

Question 14

A researcher should not use words such as "often" or "recently" without defining a time frame because the respondents' answers will not be comparable.

Question 15

Closed-response questions have an advantage over open-ended questions in that there is less potential error due to differences in the way questions are asked and answers are reported.

Question 16

Hypotheses play an important role in translating the research objective into information requirements.

Question 17

A researcher who is unfamiliar with the respondents' vocabulary should use technical terms in survey questions since those terms are likely to have a common meaning.

Question 18

Preceding questions establish a frame of reference which influences a respondent's answers to questions that follow.

Question 19

An example of an ordering problem is the tendency of some respondents to choose the center position in a list of categories.

Question 20

A qualifying question can be used to make sure that a subsequent question is applicable to a respondent.

Question 21

Respondents in a pretest need not be representative of the sample population.

Question 22

One limitation of using open-ended questions is that the respondents may not use the same frame of reference, which may not be discernible to the interviewer.

Question 23

Using an open-ended question to follow up a closed-ended question is called a probe.

Question 24

Which of the following types of questions are most easy to respond?

A)personal interview questions
B)aided recall questions
C)unaided recall questions
D)realistic questions
E)all the above

Question 25

Use of indirect questions may aid in bypassing biases in international research

Question 26

Dichotomous questions can be used to collect psychological data.

Question 27

The issue of question format is of no importance in a cross national research.

Question 28

Order bias occurs when prior questions influence answers to subsequent questions.

Question 29

The use of a computer to administer a questionnaire is generally more expensive for small surveys than using the traditional paper and pencil.

Question 30

The speed of computer-controlled telephone interviewing allows a researcher the freedom to insert questions that are not strictly relevant to the research objective.

Question 31

Open-ended questions overcome subjective judgments in responses

Question 32

A computer can randomly select a respondent from a list of household members entered by an interviewer.

Question 33

Which of the following type of questions are easy to code and analyze?

A)dichotomous questions
B)multiple choice questions
C)scaled questions
D)unstructured questions
E)self-administered questions

Question 34

If a questionnaire has been written by a researcher who is experienced in the subject area, a pretest can be skipped.

Question 35

If there is a likelihood of ambivalence in the respondents, a "neutral" category is inappropriate.

Question 36

If there is a likelihood of ignorance in the respondents, a "don't know" category is appropriate.

Question 37

A computer-controlled system of telephone interviewing can eliminate all response error.

Question 38

A computer-controlled system of telephone interviewing can eliminate all human error.

Question 39

Questionnaires do not aim at

A)encouraging respondents to complete them
B)minimizing random error
C)eliciting the desired response from the respondent
D)minimizing respondent incompleteness
E)none of the above

Question 40

In questionnaires, prior questions will not influence answers to subsequent questions

Question 41

The question - "Do you consider Nestea cool and refreshing?" represents which of the following criteria for a poorly worded question in a soft drink survey ?

A)relevancy
B)objectivity
C)non ambiguity
D)double-barreled

Question 42

Proctor and Gamble P&G) desires to learn why consumers purchase one of its product lines.The company hires the research firm of Veekay and Co.to conduct a study.Veekay and Co.send a mail questionnaire to P&G 's customers to investigate relationships.The data collected are

A)primary, causal, cross-sectional and overt
B)commercial, non-causal, longitudinal and non-overt
C)commercial, non-causal, time-series and overt
D)commercial, non-causal, cross sectional and overt

Question 43

Commonly used procedures in "pretesting "are

A)debriefing
B)statistical analysis
C)observing
D)none of the above

Question 44

All of the following are true about the sequence of questions in a survey except

A)the interview should not begin with difficult questions.
B)the questionnaire should flow logically from one topic to the next.
C)sensitive questions should be asked in the beginning before the respondent is tired of the interview.
D)the questionnaire should be easy for the interviewer to administer.
E)the questionnaire should maintain the cooperation of the respondent.

Question 45

To avoid incompleteness in a questionnaire, the researcher should do all of the following except

A)exploratory research.
B)include questions that are interesting and that relate only marginally to the research purpose.
C)examine the results from similar studies.
D)pretest the questionnaire.
E)all of these should be done.

Question 46

Which of the following is not true about a good questionnaire?

A)The choice of data collection method sets limits on the number and type of questions asked.
B)Respondents must be willing and able to answer the questions.
C)The researcher's motivation for asking each question should be clear to the respondents.
D)The questionnaire should collect the information that is needed to satisfy the research objective.
E)All of these are true.

Question 47

Which one of the following is a factor that affects the design of the questionnaire?

A)respondent demographics
B)method of administering the questionnaire
C)the target population
D)all of the above

Question 48

What, if anything, is wrong with the following questions asked of homeowners: "What is the approximate value of your home?" ____ $20,000-$39,999 ____ $40,000-$59,999 ____ $60,000-$79,999

A)The categories are not mutually exclusive.
B)The question is too sensitive.
C)The list of alternatives is not exhaustive.
D)The response categories are ambiguous.
E)None of the above.

Question 49

questions are an example of

A)unaided recall
B)aided recall
C)day-after-recall
D)none of the above

Question 50

Which of these household appliances is/are in your kitchen? heck all that apply.) ____ 1.refrigerator ____ 4.dryer ____ 2.freezer ____ 5.electric stove ____ 3.washer ____ 6.microwave oven The above question is an example of what type of question?

A)Single-choice
B)Multiple-choice
C)Rating scale
D)Open-ended
E)None of the above

Question 51

Closed-response questions

A)do not require the researcher to do exploratory work.
B)are harder to answer, both in an interview and in a mail survey, than are open-ended questions.
C)provide answers that are directly comparable from respondent to respondent.
D)make tabulation and analysis more difficult in comparison to open-ended questions.
E)none of the above.

Question 52

Unstructured questions are most useful in

A)exploratory research
B)descriptive research
C)causal research
D)none of the above

Question 53

Respondents for the pre-test and the survey should be drawn from _____________ populations)

A)a similar
B)the same
C)a representative
D)the general
E)different

Question 54

The following is an example of the randomized response technique: How many respondents answered "yes" to Question A? A.Have you ever passed a bad check? B.Is the last digit of your driver's license even? Each of 1,000 respondents flipped a coin to determine which question to answer.Three hundred answered "yes."

A)300
B)50
C)250
D)150
E)200

Question 55

Open-ended questions do not

A)allow for unexpected answers.
B)give the researcher a respondent's answer verbatim.
C)produce a wide range of responses.
D)save time when compared to closed-response questions, either in the interview or during tabulation.
E)all of these are true of open-ended questions.

Question 56

Which of the following is not a potential limitation associated with closed-end questions?

A)researcher bias
B)verbosity bias
C)ballot bias
D)position bias

Question 57

In wording survey questions, the researcher should make sure that 1-the language is simple and direct. 2-the questions are directed to those with a college education. 3-there is a leeway for a respondent to find his or her own interpretation of the meaning of a question. 4-there are no leading questions.

A)1
B)2
C)3
D)4
E)1 and 4

Question 58

The split-ballot technique is

A)the practice of using two different versions of a question, one for each half of the sample.
B)also known as a double-barreled question.
C)a random method of choosing respondents
D)the practice of averaging scale values.
E)none of the above.

Question 59

A disadvantage of open-end questions is

A)researcher bias
B)ballot bias
C)position bias
D)space bias

Question 60

Which of the following is not a criterion to be used when constructing and/or evaluating questions ?

A)brevity
B)specificity
C)simplicity
D)ambiguity

Question 61

"Are you satisfied with the cost and quality of this shirt?" is an example of a __________ question.

A)loaded
B)leading
C)double-barreled
D)dual
E)none of the above

Question 62

"Don't you think that the new taxes imposed by the municipal council will lead to better civic amenities?" is an example of an)

A)closed-ended question.
B)open-ended question.
C)leading question.
D)rating scale.
E)none of the above.

Question 63

The purpose of a pretest is to

A)give the company a preliminary report of the survey findings.
B)condition the respondents to the survey.
C)evaluate the various questionnaires and choose the best one.
D)eliminate the deficiencies in the questionnaire.
E)none of the above.

Question 64

An example of a loaded question is

A)Are you satisfied with the texture and quality of this dress?
B)Don't you agree that McKing's garments are the best in the U.S.?
C)Should we raise taxes for the rich in order to get better housing and more schools for the poor?
D)What is the approximate value of your car?
E)None of the above

Question 65

Using an open-ended question to follow up a closed-ended question is an)

A)probe.
B)open- closed-ended question.
C)conjunction.
D)disguised question.
E)none of the above.