Deck 20: Sustainable Marketing: Social Responsibility and Ethics

Question 1

The ________ is specifically focused on future company needs.

A) societal marketing concept
B) strategic planning concept
C) sustainable marketing concept
D) marketing concept
E) consumer business concept

Answer 1

strategic planning concept

Question 2

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

A) Consumers like change.
B) No one is forced to buy the new product.
C) Consumers like styles changes; they get tired of the old goods and want a new look in fashion.
D) For most technical products, customers want the latest innovations.
E) Companies do not want to lose customers to other brands.

Answer 2

Consumers like styles changes; they get tired of the old goods and want a new look in fashion.

Question 3

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices by arguing all of the following factors EXCEPT which one?

A) Advertising and promotion make consumers feel wealthy.
B) Advertising and promotion make consumers feel attractive.
C) Advertising and promotion adds quality to the product.
D) Advertising and promotion adds value by informing potential buyers of the availability and merits of a brand.
E) Advertising and promotion is necessary for a firm to match competitors' efforts.

Answer 3

Advertising and promotion adds quality to the product.

Question 4

The ________ is specifically focused on the future welfare of consumers.

A) strategic planning concept
B) sustainable marketing concept
C) societal marketing concept
D) consumer business concept
E) marketing concept

Question 5

Deceptive practices fall into three groups: deceptive ________,deceptive ________,and deceptive ________.

A) product; pricing; promotion
B) pricing; promotion; placement
C) pricing; promotion; packaging
D) packaging; product; promotion
E) product; packaging; placement

Question 6

All of the following are concepts that define the needs of consumers and/or businesses EXCEPT which one?

A) marketing concept
B) societal marketing concept
C) strategic planning concept
D) sustainable marketing concept
E) consumer business concept

Question 7

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery-clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept

Question 8

Critics point out that in the drug industry,a pill that costs five cents to make may cost the consumer $2 to buy.This is an example of which of the following?

A) deceptive advertising
B) redlining
C) excessive markups
D) high-pressure selling
E) shoddy products

Question 9

Planned obsolescence and perceived obsolescence might involve all of the following EXCEPT ________.

A) the use of unsafe materials
B) producers continually changing consumer styles
C) the holding back of attractive functional features, then introducing them later to make older models obsolete
D) the use of materials that will rust sooner than they should
E) the use of components that will break soon after purchase

Question 10

________ persuades people to buy goods they had no thought of buying.

A) Sustainable marketing
B) High-pressure selling
C) Strategic marketing
D) Redlining
E) Reverse redlining

Question 11

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

A) selling situations with long-time customers
B) selling situations with new customers with a high likelihood of becoming repeat customers
C) selling situations with a company's most highly valued customers
D) one-time selling situations
E) selling situations with dissatisfied customers

Question 12

Critics charge that intermediaries ________.

A) are too few in number
B) are inefficient
C) provide only necessary services
D) underprice their services
E) are too competitive

Question 13

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A) Sustainable marketing
B) Innovation
C) Consumerism
D) Environmentalism
E) The strategic planning concept

Question 14

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

A) product failure
B) short-term planning
C) planned obsolescence
D) nonfunctional warranty
E) expressed dissatisfaction

Question 15

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of ________.

A) deceptive promotions
B) excessive markups
C) high-pressure selling
D) shoddy products
E) excessive materialism

Question 16

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.

A) true price; performance
B) features; performance
C) packaging; costs
D) brand; package contents
E) availability; package contents

Question 17

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

A) value of their services
B) delivery charges
C) going market price
D) promotion cost
E) resale value

Question 18

Many critics charge that the marketing system causes ________ to be higher than they would be under more "sensible" systems.

A) imports
B) exports
C) prices
D) product safety measures
E) employee morals

Question 19

Advertising "puffery" is a term for ________.

A) a straightforward promotional message
B) innocent exaggeration for effect
C) emotional appeals to consumers
D) subliminal appeals to consumers
E) value-added promotions

Question 20

Profitable customer relationships are built upon a foundation of _____ and trust.

A) honesty
B) value
C) affordability
D) profit
E) None of the above.

Question 21

All of the following are potential advantages of acquisition EXCEPT which one?

A) The acquiring company can gain economies of scale.
B) Acquisitions require little government oversight.
C) An acquiring company may improve the efficiency of an acquired company.
D) An industry might become more competitive after an acquisition.
E) The acquisition may result in lower costs, leading to lower prices for consumers.

Question 22

Critics of the marketing system have charged that marketers have created a culture in which people are judged by what they ________.

A) are
B) own
C) do
D) eat
E) avoid

Question 23

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

A) car and truck
B) housing and construction
C) food and beverage
D) consumer electronics and computer
E) financial and entertainment

Question 24

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

A) routine competition
B) excessive materialism
C) predatory competition
D) acquisitions
E) barriers to entering a market

Question 25

Even _____________ that may be affected by advertising messages lead to repeat purchases only if the product delivers the promised customer value.

A) major purchases
B) purchases
C) minor purchases
D) referrals
E) false wants

Question 26

Businesses stimulate people's desires for goods by using _________ to create materialistic models of the good life.

A) brands
B) services
C) the mass media
D) products
E) the rich

Question 27

The high failure rate of new products shows that companies are not able to ________.

A) control demand
B) advertise enough
C) find manufacturers
D) find outlets
E) identify consumer needs

Question 28

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

A) too few private goods
B) creating false wants
C) creating too much materialism
D) high promotion costs
E) cultural pollution

Question 29

Bill Tan,founder of Stop-shopping.com,wants people to resist the temptation to shop.Bill Tan is criticizing the marketing system for creating ________.

A) too few social goods
B) environmental problems
C) shoddy products
D) false wants and too much materialism
E) predatory competition

Question 30

For cars,"social costs" include all of the following EXCEPT ________.

A) traffic congestion
B) air pollution
C) gasoline shortages
D) congestion tolls
E) traffic accidents

Question 31

The overselling of private goods results in ________,such as cars causing traffic jams,air pollution,injuries,and deaths.

A) cultural pollution
B) misdirected funding
C) social costs
D) materialism
E) opportunity expenses

Question 32

Consumers who are unhappy with a firm's products may avoid future purchases and talk other consumers into __________.

A) doing the same
B) buying the products
C) buying from the firm's competitors
D) trying only one product
E) None of the above.

Question 33

Our wants and values are LEAST influenced by which of the following?

A) family
B) education
C) religion
D) cultural background
E) intermediaries

Question 34

Cultural pollution could be referred to as ________.

A) commercial noise
B) air pollution
C) language barriers
D) a marketer's inability to identify a target market
E) redlining

Question 35

Large marketing companies can use patents and heavy promotion spending to ________.

A) acquire smaller companies
B) bear the social costs of their operations
C) tie up with suppliers or dealers to keep out or drive out competitors
D) achieve economies of scale
E) offset cultural pollution

Question 36

Marketers are most effective when they appeal to ________ rather than when they ________.

A) exciting new inventions; use old ones
B) teenagers; target older people
C) existing wants; attempt to create new ones
D) emotions; appeal to actual needs
E) the mass market; appeal to market segments

Question 37

Critics say marketing is seen as benefiting ________ more than ________.

A) consumers; industry
B) industry; consumers
C) stores; manufacturers
D) exporters; importers
E) independent sellers; chain stores

Question 38

All of the following are examples of cultural pollution EXCEPT ________.

A) commercials during serious programs
B) ads in magazines
C) street signs in an urban area
D) billboards marring beautiful scenery
E) spam in an e-mail inbox

Question 39

Critics who believe that the marketing system poorly serves disadvantaged consumers claim that the ________ often have to shop in smaller stores that carry inferior goods and charge higher prices.

A) wealthy
B) uneducated
C) urban poor
D) rural middle class
E) urban middle class

Question 40

The two major citizen movements to keep business in line are environmentalism and ________.

A) consumerism
B) protectionism
C) antimonopoly legislation
D) interstate commerce
E) innovation

Question 41

Companies can develop ________,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

A) new clean technology
B) a cradle-to-cradle practice
C) pollution prevention
D) product stewardship
E) a sustainability vision

Question 42

Consumer advocates call for all of the following additional consumer rights EXCEPT ________.

A) the right to be protected from unwanted marketing messages
B) the right to be well informed about important product aspects
C) the right to be protected against questionable products and marketing practices
D) the right to influence marketing practices in ways that will improve the quality of life
E) the right to influence products in ways that will improve the quality of life

Question 43

Companies are now accepting more responsibility for protecting the environment.
They are shifting from protest to __________,and from __________ to responsibility.

A) prevention; regulation
B) prevention; ignorance
C) contest; regulation
D) prevention; engagement
E) engagement; regulation

Question 44

Sony has reduced the amount of heavy metals-such as lead,mercury,and cadmium-in its electronic products.Sony is using the most basic level of environmental sustainability known as ________.

A) pollution prevention
B) product stewardship
C) new clean technology
D) "beyond greening"
E) redlining

Question 45

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

A) Consumerism
B) New clean technology
C) Environmental sustainability
D) Social responsibility
E) Ethical decision making

Question 46

________ involves thinking ahead in the design stage to create products that are easier to reuse,recycle,or recover.

A) Pollution control
B) Design for environment (DFE)
C) Consumerism
D) Societal marketing
E) Strategic planning

Question 47

All of the following are components of "green marketing" EXCEPT ________.

A) making ecologically safer products
B) cradle-to-cradle practices
C) recycling
D) biodegradability
E) pollution controls

Question 48

Proposals related to the consumer's right to be informed include knowing all of the following EXCEPT ________.

A) unit pricing
B) ingredient labeling
C) nutritional labeling
D) product freshness (open dating)
E) product safety

Question 49

All of the following are traditional sellers' rights EXCEPT ________.

A) the right to charge any price for the product
B) the right to spend any amount to promote the product, provided it does not involve unfair competition
C) the right to promote any product to any audience
D) the right to use any buying incentive programs, provided they are not unfair
E) the right to introduce any product in any size and style, provided it is not hazardous

Question 50

All of the following are choices for internal and external "greening" and "beyond greening" activities EXCEPT ________.

A) pollution prevention
B) product stewardship
C) consumerism
D) new clean technology
E) sustainability vision

Question 51

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,more energy-efficient operations,and better pollution controls.

A) pollution prevention
B) product stewardship
C) "beyond greening"
D) new clean technology
E) sustainability vision

Question 52

All of the following are sustainable marketing principles EXCEPT ________.

A) consumer-oriented marketing
B) customer-value marketing
C) innovative marketing
D) value marketing
E) societal marketing

Question 53

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

A) Environmentalism
B) The Bill of Rights
C) Grassroots politics
D) Consumerism
E) The Human Relations Movement

Question 54

Environmentalists assert that the marketing system's goal should be to maximize ________.

A) consumer protection
B) consumer satisfaction
C) life quality
D) consumer choice
E) consumption

Question 55

As international trade barriers come down and global markets expand,environmental issues are having ________ impact on international trade.

A) a neutral
B) a uniform
C) a decreased
D) a greater
E) a stabilizing

Question 56

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

A) corporate social responsibility
B) environmentalism
C) the sustainable marketing concept
D) the free enterprise system
E) consumer-oriented marketing

Question 57

________ is an organized movement of concerned citizens,businesses,and government agencies to protect and improve people's living environment.

A) Consumerism
B) Environmentalism
C) Social responsibility
D) Enlightened marketing
E) Sense-of-mission marketing

Question 58

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

A) green marketing
B) greening
C) product stewardship
D) environmental sustainability
E) pollution prevention

Question 59

Consumers should also make good consumption choices,_______ companies that
act responsibly while _________ those that don't.

A) punishing; rewarding
B) patronizing; punishing
C) rewarding; punishing
D) supporting; punishing
E) rewarding; destroying

Question 60

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

A) not buy a product that is offered for sale
B) expect the product to perform as claimed
C) be well informed about important aspects of the product
D) be protected against questionable marketing practices
E) influence products and marketing practices in ways that will improve the "quality of life"

Question 61

________ products give both high immediate satisfaction and high long-run benefits.

A) Deficient
B) Pleasing
C) Desirable
D) Salutary
E) Threatening

Question 62

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does Jacob Engineering Group practice?

A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) customer-value marketing
E) innovative marketing

Question 63

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is practicing ________ marketing.

A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer-value

Question 64

Alba Asia Enterprises was accused of deceptive pricing.Which of the following explains what might have happened?

A) Alba Asia refused to advertise sale prices in the local paper.
B) Alba Asia lured customers to the store for a bargain that is out of stock.
C) Alba Asia advertised a large price reduction from a phony high retail list price.
D) Alba Asia misrepresented a product's features in an ad.
E) Alba Asia used misleading labeling.

Question 65

The challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

A) salutary
B) desirable
C) pleasing
D) durable
E) deficient

Question 66

Dan's Pharmacy sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of ________.

A) deceptive promotion
B) deceptive packaging
C) false advertising
D) excessive markups
E) redlining

Question 67

Under the _______________,each manager must look beyond what is legal and develop standards based on personal integrity,corporate conscience,and long-run consumer welfare.

A) societal marketing concept
B) marketing concept
C) consumer-oriented marketing concept
D) customer-value marketing concept
E) consumerism concept

Question 68

Monica Chia is a conscientious marketing manager.Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas.Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________.

A) a company value statement
B) a company mission statement
C) a company vision statement
D) corporate marketing ethics policies
E) a financial statement

Question 69

Recently,a class-action lawsuit was brought against McDonald's,charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but many critics continue to point out the health dangers of typical "fast food" menu items.These critics are concerned that the fast food industry has used ________.

A) high-pressure selling
B) deceptive promotions
C) deceptive pricing
D) deceptive packaging
E) harmful products

Question 70

What are deficient products?

A) products that have neither immediate appeal nor long-run benefits
B) products that give high immediate satisfaction but only hurt consumers in the long run
C) products that have low appeal but may benefit consumers in the long run
D) products that are either unsafe or inferior
E) products in the decline stage of the product life cycle

Question 71

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

A) deficient
B) pleasing
C) salutary
D) desirable
E) threatening

Question 72

The challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

A) salutary
B) desirable
C) pleasing
D) durable
E) aesthetic

Question 73

In societal marketing,the ideal goal for companies is to turn all of their products into ________ ones.

A) salutary
B) desirable
C) pleasing
D) durable
E) serviceable

Question 74

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

A) Hart's refused to advertise sale prices in the local paper.
B) Hart's advertised a bargain price on a product that is out of stock.
C) Hart's advertised a large price reduction from a phony high retail list price.
D) Hart's used misleading labeling.
E) Hart's exaggerated its package contents through subtle design.

Question 75

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

A) consumer-oriented
B) innovative
C) customer-value
D) sense-of-mission
E) market-oriented

Question 76

Examples of pleasing products include ________.

A) cigarettes and junk food
B) dental services and medications
C) seat belts and air bags
D) fruits and vegetables
E) bicycle helmets and elbow pads

Question 77

Which of the following advertising situations would LEAST likely be considered "puffery"?

A) Mr. Clean coming to a housewife's rescue
B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes
C) children immediately growing into attractive adults as a result of drinking milk
D) a retired couple drinking a vitamin and protein shake and then going bicycling
E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 78

Which of the following is the best example of a desirable product?

A) healthy and delicious breakfast food
B) cigarettes
C) effective but bad-tasting medicine
D) junk food
E) dental insurance

Question 79

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

A) societal marketing
B) sense-of-mission marketing
C) consumer-oriented marketing
D) customer-value marketing
E) consumerism

Question 80

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products?

A) deficient
B) pleasing
C) salutary
D) desirable
E) unpleasing