Deck 16: Social Responsibility and Sustainability

Question 1

Tactical greening integrates and coordinates all of the firm's activities on environmental issues across every functional area of the firm.

Answer 1

True

Question 2

Debra is concerned about sustainability. When she dines out, she always chooses the seafood restaurant near her office because it only buys fish from suppliers that practice sustainable fishing methods. Both Debra and the seafood restaurant are part of the green market.

Answer 2

True

Question 3

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

Answer 3

False

Question 4

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

Question 5

In order to combat consumers' negative perceptions of sustainable products, firms must design and produce sustainable products of high quality.

Question 6

Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

Question 7

CSR programs often begin as a way of reducing the likelihood of legal problems and public relations disasters, either at home or abroad.

Question 8

The four dimensions of corporate social responsibility are: ethical, legal, economic, and philanthropic.

Question 9

The moral standards expected by a society are referred to as social principles.

Question 10

Seventh Generation's cleaning products are made from renewable, plant-based ingredients that come in recycled packaging. Seventh Generation is most likely using an eco-branding strategy.

Question 11

The marketing department is typically responsible for developing an organization's corporate social responsibility program.

Question 12

The beyond compliance leadership strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization.

Question 13

In order to succeed, a corporate social responsibility program must be adopted and enacted by all of the functional areas within a firm.

Question 14

One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut costs using sustainable practices as a guideline.

Question 15

Employees tend to be engaged when they work for a company that expresses sustainability goals and holds itself accountable to its stakeholders.

Question 16

Corporate philanthropy is the policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community.

Question 17

Strategic greening involves implementing limited changes within a single area of the organization.

Question 18

Consumerism is a movement made up of consumers that focuses on getting companies to produce less.

Question 19

Consumerism is a movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment.

Question 20

A firm that redesigns its product packaging in order to use less material and water to manufacture it is involved in tactical greening.

Question 21

The end result of adhering to environmental regulations is that firms lose revenue in the process.

Question 22

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

A)social marketing.
B)stakeholder responsibility.
C)benefit marketing.
D)corporate philanthropy.
E)corporate volunteerism.

Question 23

Failure to adhere to the _______ dimension of corporate social responsibility led to the demise of Enron, Arthur Andersen, and WorldCom.

A)ethical
B)philanthropic
C)accountable
D)legal
E)economic

Question 24

Which statement is not true regarding corporate social responsibility (CSR)programs?

A)CSR includes not only economic and legal issues but also a focus on ethics and accountability to stakeholders.
B)CSR is the sole responsibility of the marketing department.
C)CSR has been shown to improve employee retention.
D)CSR has been shown to benefit companies by improving their brand image.
E)CSR is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Question 25

Implementing sustainability efforts on a global scale is a relatively easy process since there are few political barriers firms must overcome.

Question 26

Which of the following is not one of the four dimensions of corporate social responsibility?

A)social
B)economic
C)philanthropic
D)ethical
E)legal

Question 27

What is the driving consideration across the four dimensions of corporate social responsibility?

A)corporate philanthropy
B)ethics
C)profitability
D)stakeholder responsibility
E)corporate volunteerism

Question 28

The Estée Lauder Company founded the Breast Cancer Campaign in 1992 with the launch of the iconic Pink Ribbon. As part of its commitment to breast cancer research, education, and medical services, the company donates a percentage of its specially marked products to over 60 breast cancer organizations around the globe. To date, it has raised more than $79 million to this cause. This is an example of

A)philanthropic marketing.
B)stakeholder responsibility.
C)corporate philanthropy.
D)ethical marketing.
E)corporate volunteerism.

Question 29

The duty to be profitable falls under which dimension of corporate social responsibility?

A)legal
B)ethical
C)accountable
D)economic
E)philanthropic

Question 30

When it comes to justifying sustainable marketing, U.S. marketers rationalize sustainability strategies using economics or bottom-line terms and arguments.

Question 31

Ethics can be defined as

A)laws and regulations governing business practices.
B)religious principles adopted by a society.
C)the moral standards expected by a society.
D)social ideologies universal to all societies.
E)cultural folkways present in all societies.

Question 32

According to your text, which department is primarily responsible for the ideas and strategies that comprise a corporate social responsibility (CSR)program in many organizations?

A)marketing
B)production
C)finance
D)sales
E)operations

Question 33

In 2010, an explosion on a BP oil rig in the Gulf of Mexico caused loss of life and grave environmental consequences for the surrounding area. In response, BP worked to clean up the area, compensated people affected by the impact of the accident, and supported the economic recovery of Gulf Coast tourism and seafood industries impacted by the oil spill. BP has also committed funding for independent research on the Gulf of Mexico ecosystem so it can better understand and mitigate the potential impacts of oil spills. In short, BP exhibited

A)corporate social responsibility.
B)sustainable marketing.
C)environmentalism.
D)shareholder responsibility.
E)green marketing.

Question 34

Every year the high school hosts a faculty-staff basketball game to raise money for the American Heart Association. Along with a cash donation, the local Jimmy John's restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity. By doing so, Jimmy John's is engaged in

A)corporate volunteerism.
B)philanthropic marketing.
C)corporate philanthropy.
D)stakeholder responsibility.
E)charitable advertising.

Question 35

The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as

A)ethical marketing.
B)stakeholder responsibility.
C)corporate philanthropy.
D)corporate volunteerism.
E)philanthropic marketing.

Question 36

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is called green tourism.

A)moral idealism.
B)sustainability.
C)corporate social responsibility.
D)social marketing.
E)stakeholder responsibility.

Question 37

The moral standards expected by a society are called

A)ethics.
B)folkways.
C)cultural values.
D)social norms.
E)religious principles.

Question 38

Which two dimensions form the foundation of corporate social responsibility in that they are required of a firm?

A)economic and ethical
B)legal and ethical
C)philanthropic and ethical
D)legal and economic
E)philanthropic and legal

Question 39

A beyond compliance leadership strategy entails reshaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

Question 40

Corporate social responsibility refers to

A)a company policy in which employees must volunteer their time or talents for charitable, educational, or other worthwhile activities.
B)the process of creating, communicating, and delivering value to customers in a way that incorporates sustainability.
C)an organization's obligation to maximize its positive impact and minimize its negative impact on society.
D)the obligations an organization has to those who can affect the achievement of its objectives.
E)a firm's adherence to the moral standards expected by a society.

Question 41

Which statement is true regarding the audit of a corporate social responsibility (CSR)program?

A)Only quantitative measurements should be used in the audit.
B)Involving every stakeholder group in the audit will only provide conflicting results.
C)Both qualitative and quantitative measurements should be used in the audit.
D)The most effective audits involve only one significant stakeholder group.
E)Only qualitative measurements should be used in the audit.

Question 42

The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic, legal, ethical and philanthropic dimensions into its

A)marketing strategy.
B)business plan.
C)advertising strategy.
D)vision statement.
E)mission statement.

Question 43

According to your text, what is the biggest mistake marketers make when evaluating the success of their CSR programs?

A)not including all significant stakeholder groups in the auditing process
B)including all significant stakeholder groups in the auditing process
C)using both quantitative and qualitative measurements
D)not evaluating the CSR program because of the financial impact it will have on the firm
E)failing to evaluate the financial impact the auditing process will have on the firm

Question 44

A manufacturing company is setting forth a roadmap to guide company operations. This roadmap states that " We are dedicated to environmental improvements that foster a sustainable future and lead to social and economic improvements in the communities in which we do business." This is an example of

A)a business plan.
B)a sustainability vision statement.
C)an executive statement.
D)its stakeholder responsibility.
E)its corporate philanthropy.

Question 45

The 1987 United Nations report Our Common Future laid the groundwork for a modern understanding of

A)environmentalism.
B)corporate philanthropy.
C)consumerism.
D)sustainability.
E)corporate volunteerism.

Question 46

All of the following are ways in which a firm might be engaged in sustainable marketing except

A)making sure that production levels can cover the firm's costs.
B)using only soy-based ink in advertisements.
C)installing energy-efficient production equipment.
D)redesigning a product's package to use less energy.
E)buying only fair-trade organically produced supplies.

Question 47

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as

A)environmentalism.
B)eco-management.
C)green marketing.
D)consumerism.
E)sustainability.

Question 48

Which firm in the apparel industry was one of the first to conduct a life cycle assessment of the firm's major products by looking at how cotton was used in the production cycle?

A)Tommy Hilfiger
B)Levi-Strauss
C)Unionbay
D)Wrangler
E)Calvin Klein

Question 49

What key element of developing a successful corporate social responsibility (CSR)program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?

A)good stakeholder management
B)integration of CSR into corporate policy in all divisions of the firm
C)integration of CSR into corporate policy at all levels of the firm
D)good corporate leadership
E)sustainable production practices

Question 50

An organization that wants to determine how well its corporate social responsibility program is working can do so by

A)comparing itself to the competition.
B)conducting an audit of the program.
C)determining if sales have increased.
D)assessing its promotional strategy.
E)examining its financial statements.

Question 51

Which of the following is not part of a sustainability vision?

A)It should explain how the firm will be profitable by engaging in sustainability initiatives.
B)It should address the firm's major impact on society.
C)It should show how the firm's overall business strategy reflects its impact on society.
D)It should explain how the world is either enriched or diminished by the firm's goods or services.
E)It should highlight the potential benefit for each stakeholder.

Question 52

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called

A)corporate volunteerism.
B)corporate philanthropy.
C)community marketing.
D)stakeholder management.
E)public relations.

Question 53

Bloomberg LP, in partnership with the National Conference on Citizenship and Points of Light, has created a scorecard of America's top community-minded companies which they call the

A)Responsible 100.
B)Noteworthy 50.
C)Significant 100.
D)Ethical 50.
E)Civic 50.

Question 54

Once marketers at Levi's found out that growing the cotton needed to make its jeans used a great deal of water, it joined the Better Cotton Initiative to teach farmers how to grow cotton with less water. This is an example of Levi's commitment to

A)corporate philanthropy.
B)sustainable marketing.
C)value-driven marketing.
D)environmental marketing.
E)eco-marketing.

Question 55

Patagonia, a California-based clothing company, is deeply committed to the environment. The company makes fleece jackets out of recycled bottles, uses solar panels to generate most of the electricity at its headquarters, and even tells its customers in its advertisements to think twice before buying anything, all in an effort to reduce its carbon footprint. This is an example of how Patagonia is engaged in

A)value-driven marketing.
B)corporate philanthropy.
C)sustainable marketing.
D)eco-marketing.
E)tactical greening.

Question 56

The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as

A)environmental marketing.
B)sustainable marketing.
C)eco-marketing.
D)value-driven marketing.
E)green marketing.

Question 57

According to your text, what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR)program?

A)Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors.
B)The firm's leaders should seek significant interaction with the stakeholders who influence the decisions and behavior of the company.
C)Leaders are most effective when they remove themselves from the process of developing a CSR program, leaving it instead to the people who must implement the program on a daily basis.
D)The emphasis in business thinking has shifted from people to process; leaders must understand the process of developing a CSR program in order to implement it.
E)CSR policies and procedures are most useful when they are written down, well understood, and endorsed by the company's leaders.

Question 58

Salesforce supports its employees' volunteer efforts with its 1-1-1 philanthropy model by leveraging 1 percent of employee time, technology, and resources to help improve communities around the world. The company's efforts have translated into over a million volunteer hours. The company even has an app that can be used to track its employees' volunteer efforts. This is an example of Salesforce's commitment to

A)public relations.
B)corporate philanthropy.
C)stakeholder management.
D)corporate volunteerism.
E)sustainability.

Question 59

According to your text, in order to get stakeholders to agree to sustainability initiatives, marketers must

A)communicate a sustainability vision that highlights the potential benefits for each stakeholder.
B)show how market share is being lost to competitors engaged in sustainable marketing.
C)provide proof that sustainability efforts will be profitable.
D)be able to come up with a promotional strategy that highlights the firm's efforts.
E)convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.

Question 60

The concept of sustainable marketing refers to

A)a type of environment marketing activity that involves substantive changes in marketing actions.
B)the policy or practice of employees volunteering their time or talents to sustainability causes.
C)a movement of citizens, government agencies, and businesses that advocates the preservation and restoration of the environment.
D)the process of creating, communicating, and delivering value to customers in a way that incorporates the concept of sustainability.
E)a marketing approach that integrates and coordinates all of the firm's activities on sustainability issues across every functional area.

Question 61

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind ______ greening.

A)strategic
B)tactical
C)quasi-strategic
D)substantial
E)limited

Question 62

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

A)environmentalism.
B)humanitarianism.
C)consumer protectionism.
D)consumerism.
E)activism.

Question 63

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of

A)environmental cost leadership.
B)sustainable value innovation.
C)eco-efficiency.
D)eco-branding.
E)beyond compliance leadership.

Question 64

As noted in your text, environmentalism is concerned with

A)decreasing the amount of goods produced globally.
B)preserving, restoring, and improving the environment.
C)eliminating industries that do not practice sustainability.
D)teaching developing countries how to employ more efficient production practices.
E)protecting consumers and promoting their interests.

Question 65

A movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is referred to as

A)green capitalism.
B)environmentalism.
C)humanitarianism.
D)activism.
E)consumerism.

Question 66

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening.

A)quasi-strategic
B)tactical
C)limited
D)substantial
E)strategic

Question 67

What is a major barrier marketers face when encouraging sustainable consumer behavior?

A)high availability
B)low prices
C)negative perceptions
D)increased competition
E)lack of choice

Question 68

A group of sustainability-oriented customers and the businesses that serve them are referred to as the

A)natural market.
B)black market.
C)gray market.
D)eco-market.
E)green market.

Question 69

As noted in your text, 96 percent of _______ consumers say that protecting the environment is important to them.

A)U)S.
B)Chinese
C)Canadian
D)European
E)Australian

Question 70

When a firm redesigns its logo and reduces packaging materials to reflect its ecological views, this is an example of ______ greening.

A)strategic
B)quasi-strategic
C)tactical
D)substantial
E)limited

Question 71

When it comes to encouraging sustainable consumer behavior, marketers must overcome consumers' negative perceptions. According to your text, these negative perceptions revolve around the

A)product's misleading advertising.
B)product's sustainability claims.
C)product's distribution.
D)product's quality.
E)product's price.

Question 72

Thinking about why distrust is a barrier to sustainable consumer behavior, how can marketers overcome this barrier?

A)by promoting the firm's sustainable products in an honest and ethical way
B)by finding ways to deliver products to sustainability-minded customers regardless of where they live
C)by promoting the product in such a way that consumers will feel guilty for not buying it
D)by explaining why the sustainable product helps the environment
E)by designing sustainable products of the highest quality

Question 73

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

A)marketers advertising information about how consuming the company's sustainable product, rather than the competitor's, can reduce the impact of their purchasing behavior
B)marketers finding ways to deliver products to sustainability-minded customers regardless of where they live
C)marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public
D)marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products
E)marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for it

Question 74

In 2005, GE launched its Ecomagination initiative-a company-wide strategy designed to help protect the environment by encouraging employees to reduce GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption. This is an example of what type of strategy?

A)quasi-strategic greening
B)substantial greening
C)tactical greening
D)strategic greening
E)limited greening

Question 75

Tactical greening involves

A)a holistic approach.
B)integrating all of the firm's activities.
C)substantive changes.
D)a limited change in a single area.
E)every functional area of the firm.

Question 76

Environmentalism does not typically focus its efforts on

A)increasing the profitability of the renewable energy market.
B)educating consumers about product choices.
C)utilizing resource-conserving products and practices.
D)preserving the environment.
E)improving the environment.

Question 77

A clothing manufacturer has decided to buy its cotton only from those growers that grow it organically. This is an example of ______ greening.

A)product
B)quasi-strategic
C)strategic
D)tactical
E)global

Question 78

Ernesto runs a small grocery store. His customers have been complaining about the lack of organically-grown produce he offers for sale. Ernesto himself believes in sustainability, so he has made the decision to only carry organically grown produce. In addition, he is adding grass-fed beef and organic chicken products as well. Ernesto and his customers would be considered part of the

A)black market.
B)green market.
C)gray market.
D)natural market.
E)eco-market.

Question 79

What global retailer initiated a $30 million project aimed at lifestyle and environmental improvements, including employee participants who learned about the importance of embracing environmental sustainability?

A)Samsung
B)Home Depot
C)Amazon
D)Costco
E)Walmart

Question 80

Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior?

A)product
B)perception
C)price
D)promotion
E)place