Deck 5: Innovation: the Creative Pursuit of Ideas

Question 1

Incubation in the creative process often occurs when the individual is doing something completely unrelated to the subject.

Answer 1

True

Question 2

In innovation through duplication, a product is simply copied.

Answer 2

False

Question 3

The innovation process involves only the development of a good idea.

Answer 3

False

Question 4

A successful innovator concentrates on the process, not the customer or end user.

Question 5

Entrepreneurs are always looking for unique opportunities to fill needs or wants.

Question 6

Most successful innovations are complex and focused.

Question 7

Most innovations result from a conscious and purposeful search for new opportunities.

Question 8

The creative climate rejects the ambiguity common in work and life.

Question 9

Researchers uniformly agree that the easiest step in the creative endeavor is the evaluation and implementation phase.

Question 10

One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity.

Question 11

Innovation should follow a milestone schedule.

Question 12

Incongruities are gaps or differences between expectations and reality.

Question 13

The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied.

Question 14

Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system.

Question 15

Truly creative people are always geniuses.

Question 16

The four basic types of innovation are invention, extension, duplication, and synthesis.

Question 17

Synthesis is the combining of two new concepts into an existing formulation.

Question 18

Only new patterns of thinking lead to new ideas and innovation.

Question 19

Successful creations do not require investigation and information gathering.

Question 20

Innovative activity should be regarded as heroic.

Question 21

Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.

Question 22

Structured and focused chaos is necessary for creativity to occur.

Question 23

The four phases of the creative process are knowledge accumulation, incubation, ideas, and evaluation and implementation.

Question 24

Which of the following statements is true?

A)Innovation is the specific function of entrepreneurship.
B)Innovation is the process by which entrepreneurs consume marketable ideas.
C)Innovation does not involve change.
D)Innovation is the government's responsibility.

Question 25

Peter Drucker has stated that successful innovators must look, ask, and listen.

Question 26

Which of the following terms would not be associated with the right hemisphere of the brain?

A)synthesizing
B)linear
C)spatial
D)intuitive

Question 27

Creative people thrive in an uncertain environment and find it exhilarating.

Question 28

Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people.

Question 29

Creativity cannot be developed or improved.

Question 30

A gap or difference between expectations and reality defines

A)process needs.
B)incongruities.
C)demographic changes.
D)changes in perception.

Question 31

Innovators must always search for new ideas, opportunities, or sources of innovation.

Question 32

The left hemisphere of the brain is responsible for logical and analytical skills.

Question 33

Innovation is planned and predictable.

Question 34

Extension is the combination of existing concepts and factors into a new formulation.

Question 35

Which of the following can help entrepreneurs carry out the evaluation and implementation stage?

A)increasing energy level
B)hiding ideas from knowledgeable people
C)avoiding advice from others
D)ignoring hunches and feelings

Question 36

The idea experience phase of the creative process is often the least interesting part of the process.

Question 37

Which of the following statements is true?

A)A good innovator should be a genius.
B)Innovators rarely work in more than one area.
C)Innovators are poor workers.
D)A good innovator uses only the left side of the brain.

Question 38

It is really genius and not hard work that creates success for the entrepreneur.

Question 39

The innovation process allows creative people to subconsciously mull over the information they have gathered.

Question 40

Background or knowledge accumulation is the second phase of the creative process.

Question 41

Which of the following is not an example of recognizing relationships in creativity?

A)adding fruit juice to soft drinks to make Slice
B)introducing Sierra Mist to the market to compete with Sprite
C)combining combustion engine technology with the wheel to create the automobile
D)using a 330-pound defensive football player as a running back and wide receiver

Question 42

Most successful innovations are _____ and _____.

A)simple; focused
B)complex; focused
C)focused; extensive
D)complex; extensive

Question 43

In the incubation process, ways of getting away from a problem include

A)working harder.
B)working on something else.
C)going to parties.
D)visiting the library.

Question 44

Which of the following statements is true with regard to creativity?

A)People's approach will remain the same, but their process will change.
B)People's process will remain the same, but their approach will change.
C)People's approach and process will both remain the same.
D)People's approach and process will both change.

Question 45

Which of the following statements is true?

A)The right brain helps people analyze and verbalize.
B)The right brain helps people understand analogies and imagine things.
C)The left brain helps people understand analogies and imagine things.
D)Right and left brain concepts are meaningless.

Question 46

Which of the following is not a type of innovation?

A)invention
B)duplication
C)adaptation
D)synthesis

Question 47

Which of the following can cause an individual to act on the basis of a distorted picture of reality?

A)stereotypes
B)probability thinking
C)security hunting
D)process thinking

Question 48

Which of the following is not one of the phases in the creative process?

A)background or knowledge accumulation
B)evaluation and implementation
C)the incubation process
D)preliminary investigation

Question 49

A potential entrepreneur needs to realize that

A)there are no principles of innovation.
B)principles of innovation can be learned.
C)monetary gain is the principal motivator in all innovation.
D)profitability is the ultimate key to success.

Question 50

The right-hemisphere skills include

A)reading ancient, medieval books on logic.
B)using metaphors and analogies to describe things or people.
C)using and working with a computer program.
D)establishing timetables for your activities.

Question 51

All of the following are characteristics of a creative climate except

A)a large variety of personality types.
B)an enjoyment in experimenting with new ideas.
C)restricted communication with outsiders.
D)a willingness to accept change.

Question 52

Shifts in consumer tastes and attitudes are an example of

A)an infeasible opportunity.
B)industry and market changes.
C)the fickle consumer.
D)problems for the entrepreneur.

Question 53

Most innovations result from

A)the total genius of inventors.
B)a conscious and purposeful search for new opportunities.
C)lucky guesses.
D)the subconscious adaptation to reality.

Question 54

Which of the following are causes of industry and market changes?

A)process needs
B)advancements in technology
C)unexpected occurrences
D)natural disasters

Question 55

Ray Kroc's development of McDonald's would be a good illustration of which of the following forms of innovation?

A)invention
B)extension
C)duplication
D)synthesis

Question 56

Appositional relationships often lead to visions that result in which of the following?

A)new ideas, products, and services
B)poor image of themselves
C)rigid and dogmatic relationships
D)unmotivated by unclear focus

Question 57

The four types of innovation are

A)invention, extension, synthesis, and duplication.
B)extension, retention, analysis, and duplication.
C)synthesis, extension, retention, and analysis.
D)analysis, synthesis, duplication, and retention.

Question 58

When the first dishwasher was introduced, it was a completely new product. This was an example of which of the following?

A)synthesis
B)extension
C)invention
D)analysis

Question 59

The phase of the creative process when the idea or solution the individual is seeking is discovered is the

A)background or knowledge accumulation.
B)incubation process.
C)idea experience.
D)evaluation and implementation.

Question 60

Two important components of creative problem solving are _____ and _____.

A)design; solution
B)intelligence; technical competence
C)capital; opportunity
D)process; people

Question 61

Overnight package delivery is illustrative of which of the following sources of innovation?

A)incongruities
B)unexpected occurrences
C)process needs
D)change in perception

Question 62

Which of the following can help speed up the idea process?

A)working harder
B)seeing new movies
C)taking breaks while working
D)intuition

Question 63

Which of the following are keys to understanding opportunity and its development for entrepreneurs?

A)creativity and capital
B)logical processes and creativity
C)background and knowledge
D)incubation and experience

Question 64

People practice the creative search for background knowledge in which of the following ways?

A)joining professional groups and organizations
B)exercising more
C)watching more television
D)socializing at parties

Question 65

Which of the following statements is not true?

A)Creative ideas never come out of the blue.
B)Ideas often emerge during activities unrelated to the enterprise.
C)Answers usually come to an individual incrementally.
D)Creative individuals allow their subconscious to mull over information.

Question 66

Which of the following is considered a myth of innovation?

A)Innovation relies on blue-sky ideas.
B)Small projects develop into successful innovations.
C)Innovations are unpredictable.
D)Creativity can be learned.

Question 67

The incubation process involves

A)working harder.
B)letting the subconscious work.
C)talking with friends.
D)changing jobs.

Question 68

People with muddling mind-sets exhibit all of the following habits except

A)either/or thinking.
B)stereotyping.
C)process thinking.
D)security hunting.

Question 69

Which of the following is an example of a process need?

A)decaffeinated coffee
B)retirement communities
C)smartphones
D)robotics

Question 70

Which of the following mental habits inhibits creativity and innovation?

A)either/or thinking, stereotyping
B)functional perspective, mind-sets
C)security hunting, risks
D)stereotyping, incubation

Question 71

In the struggle to achieve security, many people also tend to rely on the theory of _____ thinking to make decisions.

A)either/or
B)lucky
C)innovative
D)probability

Question 72

Entrepreneurs sense potential in business problems by asking

A)who is to blame for failures?
B)what about profits?
C)what if and why not?
D)farfetched, unimaginative questions.

Question 73

Retirement centers for older people reflect which of the following sources of innovation?

A)industry changes
B)demographic changes
C)perception changes
D)unexpected occurrences

Question 74

Creativity is most likely to occur when the "climate" is right. Which of the following is a characteristic of that climate in the workplace?

A)willingness to avoid change
B)employees with similar work habits
C)trustful management that does not exert strict control over employees
D)strict management rules

Question 75

Which of the following could be considered a trend that signals a shift in the current paradigm of the population?

A)societal
B)technology
C)market
D)economic

Question 76

It takes ____, not _____, to innovate successfully.

A)work; rest
B)rest; work
C)work; genius
D)genius; work

Question 77

Which of the following statements is true?

A)Successful innovations are simple and focused.
B)Successful innovations are directed toward unclear applications.
C)Most successful innovations are detailed and ambiguous.
D)Successful innovations are profit motivated.

Question 78

The four phases, in order, in the creative process are

A)background or knowledge accumulation, incubation, idea experience, and evaluation and implementation.
B)idea experience, background or knowledge accumulation, incubation, and evaluation and implementation.
C)incubation, background or knowledge accumulation, idea experience, and evaluation and implementation.
D)evaluation and implementation, idea experience, incubation, and background or knowledge accumulation.

Question 79

Which of the following statements is true?

A)The right brain is more important in the creative process than the left brain.
B)The left brain is more important in the creative process than the right brain.
C)Both sides of the brain are important to the creative process.
D)Motivation, not the brain, is the key to the creative process.

Question 80

Security hunting means

A)using probability and stereotypes to minimize risk.
B)finding a permanent source of venture capital.
C)sticking firmly to decisions.
D)installing a security system.