Question 1

The first televised presidential debate occurred in 1960 between which two candidates?&#10;A)Truman and Dewey&#10;B)Kennedy and Nixon&#10;C)Eisenhower and Stevenson&#10;D)Johnson and Goldwater

Accepted Answer

The first televised presidential debate occurred in 1960 between John F. Kennedy and Richard Nixon.

Question 2

The Internet has not affected candidate strategy and tactics.

Accepted Answer

The internet has significantly affected candidate strategy and tactics, particularly in terms of fundraising, social media outreach, and targeted advertising. Candidates can now use the internet to reach a wider audience and gather data on potential voters, allowing them to tailor their campaigns more effectively.

Question 3

Which of the following was NOT an example of a powerful, negative ad that had a significant impact on the campaign the year it aired?&#10;A)Joe the Plumber (2008)&#10;B)Daisy Girl (1964)&#10;C)Willie Horton (1988)&#10;D)Swift Boat (2004)

Accepted Answer

Joe the Plumber was not a negative ad, but rather a nickname given to a person mentioned in a debate during the 2008 campaign. The other options listed were all negative ads that had a significant impact on their respective campaigns.

Question 4

Debates between general election candidates for the presidency usually have little effect on the outcome of the election.

Accepted Answer

Debates between general election candidates for the presidency usually have little effect on the outcome of the election because most voters have already made up their minds by the time the debates occur.

Question 5

Which campaign tactic was most effective in the 2016 presidential election?&#10;A)A large ground game&#10;B)Digital targeting and messaging&#10;C)On-the-air advertising&#10;D)Debate preparation and performance

Accepted Answer

While all tactics played a role in the election, digital targeting and messaging were particularly effective in reaching and mobilizing specific voter groups, as well as spreading misinformation and propaganda. Social media platforms like Facebook were utilized by both campaigns to a significant extent, and studies suggest that Trump's campaign particularly benefited from their sophisticated use of digital advertising and targeting.

Question 6

Abraham Lincoln and Donald Trump were the most truthful Republican presidential candidates.

Accepted Answer

It is difficult to compare the truthfulness of presidential candidates from different eras, and honesty is subjective to individual interpretation. However, both Lincoln and Trump have been known for controversial statements and actions, and have been criticized for misleading or false statements during their respective campaigns and presidencies.

Question 7

His &#34;Checkers&#34; speech was an early example of the power of television for candidates.&#10;A)George H.W.Bush&#10;B)Al Gore&#10;C)Richard Nixon&#10;D)Harry Truman

Accepted Answer

The "Checkers" speech was made by Richard Nixon in 1952, during his campaign for Vice President. It was delivered on television and was a powerful example of how candidates could use this medium to connect with voters.

Question 8

Television news de-emphasizes what candidates say in favor of how people react to their words and images.

Accepted Answer

Television news often highlights the reactions of the public or other politicians to a candidate's words and images, rather than focusing solely on the content of the candidate's message. This is done in order to create a more engaging and dynamic news presentation, but it can also lead to a lack of substantive coverage and analysis of important issues.

Question 9

Increased fact-checking by the news media and nonpartisan public policy institutes has limited the proportion of exaggeration and falsehoods expressed by candidates in their quest for their party's nomination and in the general election.

Accepted Answer

Despite increased fact-checking efforts, the proportion of exaggeration and falsehoods expressed by candidates has not been significantly limited. Candidates often continue to use misleading statements, exaggerations, and falsehoods as part of their strategies, and the effectiveness of fact-checking in curbing these practices is debated among experts.

Question 10

Journalistic bias refers primarily to the news media's&#10;A)game-oriented coverage of elections.&#10;B)editorials and columns that endorse particular candidates.&#10;C)partisan and ideological political orientations.&#10;D)All of the above.

Accepted Answer

Journalistic bias can manifest in various forms, including game-oriented coverage of elections, editorials and columns endorsing specific candidates, and the media's partisan or ideological orientations.

Deck 8: Media Politics