Deck 2: Designing for the Client
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Deck 2: Designing for the Client
1
Vector images are that are scalable in the computer.
A) detailed paintings
B) photographs
C) illustrations
D) characters without extensions or strokes
A) detailed paintings
B) photographs
C) illustrations
D) characters without extensions or strokes
C
2
What are the design principles in creating a design?
A) line, shape, color, texture, value, and format
B) balance, emphasis, rhythm, and unity
C) texture, value, format, balance, emphasis, and unity
D) line, shape, color, emphasis, and balance
A) line, shape, color, texture, value, and format
B) balance, emphasis, rhythm, and unity
C) texture, value, format, balance, emphasis, and unity
D) line, shape, color, emphasis, and balance
B
3
The main purpose of having a comp in a design is to_ .
A) show sketched variations of an idea
B) show a rendition of the final document by combing various thumbnails
C) show indications for folding, cutting, bleeding, trapping, registration, or any special requirements
D) show exactly what the final design will look like when printed
A) show sketched variations of an idea
B) show a rendition of the final document by combing various thumbnails
C) show indications for folding, cutting, bleeding, trapping, registration, or any special requirements
D) show exactly what the final design will look like when printed
D
4
The main purpose of having final print proofs is to .
A) show sketched variations of an idea
B) show a rendition of the final document from various thumbnails
C) show exactly what the final design will look like when printed
D) show final design including indications for folding, cutting, bleeding, trapping, registration, or any special requirements
A) show sketched variations of an idea
B) show a rendition of the final document from various thumbnails
C) show exactly what the final design will look like when printed
D) show final design including indications for folding, cutting, bleeding, trapping, registration, or any special requirements
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5
The definition of leading is .
A) the spacing between characters and words
B) a technique used for pairs of characters in titles or headlines that may need to be brought closer together
C) the style or arrangement of setting type
D) the spacing between lines of text
A) the spacing between characters and words
B) a technique used for pairs of characters in titles or headlines that may need to be brought closer together
C) the style or arrangement of setting type
D) the spacing between lines of text
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6
Serif type characters are .
A) characters that contain what look like extensions or strokes on the top and bottom areas of the type character
B) a collection of related symbols used as bullets
C) used in announcements or invitations and promote the appearance of being created with a pen or brush
D) characters without extensions or strokes
A) characters that contain what look like extensions or strokes on the top and bottom areas of the type character
B) a collection of related symbols used as bullets
C) used in announcements or invitations and promote the appearance of being created with a pen or brush
D) characters without extensions or strokes
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7
The color blue is used to .
A) suggest royalty
B) signify honesty and professionalism
C) designate value in terms of elegance
D) display jealousy or greed
A) suggest royalty
B) signify honesty and professionalism
C) designate value in terms of elegance
D) display jealousy or greed
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8
What are the formal design elements that are the building blocks in creating any design?
A) line, shape, color, emphasis, and balance
B) texture, value, format, balance, emphasis, and unity
C) line, shape, color, texture, value, and format
D) balance, emphasis, rhythm, and unity
A) line, shape, color, emphasis, and balance
B) texture, value, format, balance, emphasis, and unity
C) line, shape, color, texture, value, and format
D) balance, emphasis, rhythm, and unity
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9
The definition of tracking is .
A) the spacing between characters and words
B) a technique used for pairs of characters in titles or headlines that may need to be brought closer together
C) the style or arrangement of setting type
D) the spacing between lines of text
A) the spacing between characters and words
B) a technique used for pairs of characters in titles or headlines that may need to be brought closer together
C) the style or arrangement of setting type
D) the spacing between lines of text
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10
The color black is used to .
A) suggest royalty
B) signify honesty and professionalism
C) designate value in terms of elegance
D) display jealousy or greed
A) suggest royalty
B) signify honesty and professionalism
C) designate value in terms of elegance
D) display jealousy or greed
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