Deck 3: Planning a Successful Web Site: Part 1

Question 1

An underlying page should include most of the same ____ elements as its home page.

A) proximity
B) visual identity
C) interactivity
D) symmetry

Answer 1

B

Question 2

Site publishers sometimes choose to include a site entry or ____ page.

A) splash
B) home
C) underlying
D) starting

Answer 2

A

Question 3

A well-written ____ statement synthesizes into a few words the reason or reasons you are publishing your site.

A) privacy and security
B) mission
C) purpose
D) copyright

Answer 3

C

Question 4

Which of the following home page content elements answers visitors' Where? questions?

A) search feature
B) summary text and images
C) hyperlinks
D) graphic logo and text name

Question 5

Before you begin to create your first Web page, you must take the time to develop a solid, detailed ____ for the Web site.

A) company logo
B) list of testers
C) design plan
D) image list

Question 6

Which of the following home page content elements answers visitors' What? questions?

A) hyperlinks
B) graphic logo and text name
C) search feature
D) summary text and images

Question 7

You could have a combination of ____ goals for your site.

A) initial
B) primary
C) home page
D) secondary

Question 8

A site's ____ should contain elements that establish the site's visual identity.

A) splash page
B) focus page
C) entry page
D) home page

Question 9

A Web site's primary page is called its ____ page.

A) home
B) underlying
C) starting
D) search

Question 10

The term ____ is generally used to indicate the destination page site visitors see when they click an external link, such as a linked advertisement at another site or an e-mail link.

A) home page
B) underlying page
C) linked page
D) landing page

Question 11

Which of the following home page content elements quickly answers visitors' Who? questions?

A) hyperlinks
B) graphic logo and text name
C) search feature
D) summary text and images

Question 12

The decision to include a(n) ____ should be made in context with your site's purpose and the needs and expectations of its target audience.

A) standard color scheme
B) logo and name
C) entry or splash page
D) home page

Question 13

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable ____.

A) persona
B) brand
C) market
D) status

Question 14

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) ____.

A) wants identification
B) needs assessment
C) expectations review
D) none of the above

Question 15

Which of the following is a target audience demographic characteristic?

A) lifestyle choices
B) age group
C) political affiliation
D) social group affiliation

Question 16

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain ____.

A) visual identity
B) a focal point
C) interactivity
D) proximity

Question 17

Which of the following is a target audience psychographic characteristic?

A) educational level
B) gender
C) purchasing preferences
D) income

Question 18

A successful Web site provides content to satisfy its target audience's ____ and meet its target audience's expectations for an attractive and usable site.

A) wants and needs
B) temperament and outlook
C) costs and expenses
D) all of the above

Question 19

A ____ explains a Web site's overall goals and the specific objectives designed to achieve those goals.

A) purpose statement
B) privacy policy statement
C) mission statement
D) copyright statement

Question 20

____ is/are the result(s) you want your Web site to accomplish within a specific time frame.

A) Objectives
B) Goals
C) Purpose
D) Structure

Question 21

____ can help you deliver a message and/or prompt an action beyond the capabilities of text alone, as shown in the accompanying figure.

A) Color schemes
B) Images
C) Unity elements
D) Visual identity elements

Question 22

Content that furthers a Web site's purpose adds ____.

A) volume
B) excitement
C) value
D) status

Question 23

A ____ is a series of pages originally developed to graphically present scenes for a movie or television program that also is used to visualize a Web site's structure.

A) flowchart
B) storyboard
C) text outline
D) design plan

Question 24

Which of the following Web site structures allows visitors to choose any other Web page from the home page according to their interests or inclinations?

A) webbed
B) e-commerce
C) hierarchical
D) linear/tutorial

Question 25

A(n) ____ site structure organizes Web pages into categories and subcategories by an increasing level of detail.

A) linear/tutorial
B) webbed
C) hierarchical
D) e-commerce

Question 26

____ content updates periodically and can appear on a site's pages when triggered by a specific event.

A) Audio
B) Dynamically generated
C) Static
D) Text

Question 27

A(n) ____ is a popular type of animation created using Adobe Flash CS3 or similar software.

A) animated movie
B) audio clip
C) video clip
D) static movie

Question 28

The linked arrangement of a Web site's pages from the home page is called its ____.

A) structure
B) design
C) flowchart
D) none of the above

Question 29

A(n) ____ site structure does not arrange its pages in a specific order.

A) linear/tutorial
B) random
C) organizational
D) topical

Question 30

Which of the following Web sites is most likely to benefit from the inclusion of a splash page in support of the site's purpose and target audience expectations?

A) a B2B site that sells consulting services
B) an organizational site that promotes the arts
C) a B2C site that sells books
D) a C2C site that places online classified ads

Question 31

A(n) ____ is a code fragment that creates dynamic Web page content.

A) video clip
B) audio clip
C) gadget
D) avatar

Question 32

Adding ____ to your Web site might require that your visitors install Web browser plug-ins.

A) photographs
B) text
C) clip art
D) multimedia

Question 33

____ frequently is used as an extremely effective, low-bandwidth alternative to video.

A) Audio
B) Multimedia
C) Animation
D) Dynamically generated content

Question 34

Typically, ____ clips incorporate the powerful components of movement and sound to express and communicate ideas.

A) audio
B) video
C) multimedia
D) streaming

Question 35

____ is typically a primary component at most Web sites and should be chunked, whenever possible, for scannability.

A) Multimedia
B) Audio
C) Video
D) Text

Question 36

Which of the following Web site structures might be effectively used by a complex e-commerce site with many pages and multiple objectives?

A) hierarchical
B) linear/tutorial
C) random
D) a combination of structures

Question 37

A ____ site structure organizes Web pages in a specific order.

A) linear/tutorial
B) random
C) webbed
D) hierarchical

Question 38

An arrangement of shapes and lines used to outline a Web site's structure is called a ____.

A) text outline
B) storyboard
C) flowchart
D) design plan

Question 39

____, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on Web pages, after text.

A) Multimedia
B) Video
C) Images
D) Audio

Question 40

Which of the following Web site structures is appropriate when necessary to ensure that steps will not be missed or performed out of sequence?

A) linear/tutorial
B) random
C) personal
D) hierarchical

Question 41

After creating your Web site, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the site's content.

Question 42

Which of the following are general Web site content elements?

A) text
B) images
C) animations
D) multimedia

Question 43

Modified Multiple Choice Which of the following are part of the Web site development process?

A) defining goals and objectives
B) identifying the target audience
C) writing a formal purpose statement
D) determining the general content

Question 44

A home page should be different from the underlying pages so that it stands out; connecting visually with other pages at the site is not important.

Question 45

Although a site has multiple primary goals, it might also have a secondary goal.

Question 46

A user summary identifies potential Web site visitors by defining who they are and why they are likely to visit your site.

Question 47

Modified Multiple Choice Which of the following might be secondary goals for a B2C e-commerce site?

A) promote an awareness of the company
B) establish the company's credibility
C) drive visitors to competitors's sites
D) educate visitors

Question 48

Visitors always enter a Web site from its home page.

Question 49

A Web site's home page should contain elements that draw the visitor in and encourage further exploration.

Question 50

You should refer to your site's goals and objectives constantly as you complete its design plan.

Question 51

Creating a successful Web site requires a significant investment in time and other resources, thus requiring careful planning to maximize the effectiveness of these resources.

Question 52

The answer to the Who? question should be evident throughout a Web site through use of corporate logos, a contact link, and copyright notices.

Question 53

A Web site always has one target audience.

Question 54

A formal, written list of content elements summarizes your site's goals and objectives.

Question 55

Modified Multiple Choice Which of the following characteristics define who your site visitors are?

A) gender
B) age group
C) income
D) location

Question 56

Modified Multiple Choice Which of the following characteristics explain why visitors might want to access your site?

A) income
B) lifestyle choices
C) social group affiliations
D) political affiliations

Question 57

Because site visitors might follow links from other sites or use search tools to locate specific pages at your site, it is critical that all pages at your site contain elements that maintain unity and visual identity.

Question 58

The second step in developing your Web site design plan is to identify the site's target audience.

Question 59

To create a successful Web site, assess your target audience's wants, needs, and expectations and then design your site to satisfy them.

Question 60

Evaluating how well the actualized site objectives accomplish stated goals before publishing the Web site is a waste of time; you should wait until the site is published and you start getting feedback from visitors.

Question 61

Dead-end pages are those that do not fit into the linking arrangement of a Web site's structure.

Question 62

____________________ target audience characteristics explain why visitors might want to access your site.

Question 63

A linear/tutorial site structure organizes and presents Web pages in a random order.

Question 64

Determining your target audience's wants, needs, and expectations is a process called a(n) ____________________.

Question 65

Most Web sites have two types of Web pages, a home page and ____________________ pages.

Question 66

Including a splash page at your site is an important way to showcase your technical and design skills.

Question 67

Each underlying page should include different elements from the home page to provide unity and promote visual identity.

Question 68

After identifying your Web site's goals, the next step is to determine the site's ____________________.

Question 69

Many Web sites have multiple ____________________ audiences.

Question 70

____________________ target audience characteristics define who your site visitors are.

Question 71

____________________ are those methods you will choose to accomplish the site's goals.

Question 72

Although it is tempting to load up on content, you should base your choice of elements on how effectively they will contribute to your site's message.

Question 73

Often branding is so successful that a company then becomes synonymous with or symbolizes a specific product or service.

Question 74

Web site visitors typically love splash or entry pages.

Question 75

Always remember that you are designing a site to meet your own needs and expectations, not those of your target audience.

Question 76

Splash pages use images, animation, and sound to capture visitors' attention.

Question 77

Careful ____________________ is an important part of any successful endeavor.

Question 78

Web designers give splash pages mixed reviews.

Question 79

Formulating a well-written purpose statement requires a clear understanding of a site's ____________________ and objectives.

Question 80

If you have limited resources and a tight time frame for your initial Web site development, begin by identifying your ____________________ top two or three needs and plan your site to satisfy those needs.