Deck 2: Web Publishing Fundamentals

Question 1

In design, ______ refers to a sense of oneness or belonging

A)unity
B)balance
C)proximity
D)contrast

Answer 1

A

Question 2

Which of the following best describes a website's brand?

A)An assurance or guarantee that a business offers its customers.
B)The placement of objects on a webpage.
C)The combination of design elements associated with the website and its publisher.
D)A concise statement that a consumer readily associates with a business.

Answer 2

A

Question 3

In the color wheel shown below, which colors are the primary colors?

A)red, yellow, blue
B)orange, green, purple
C)green, blue, purple
D)yellow, orange, red

Answer 3

A

Question 4

The ability to update webpages quickly and inexpensively is the web's ______ advantage.

A)currency
B)connectivity
C)interactivity
D)delivery

Question 5

Which of the following best defines convergence?

A)Linking and sharing related content.
B)The need to frequently update website content to encourage return visitors.
C)The trend of device sizes getting smaller and faster.
D)The trend of connecting information and accounts between devices.

Question 6

Which of the following best describes a website's visual identity?

A)An assurance or guarantee that a business offers its customers.
B)The placement of objects on a webpage.
C)The combination of design elements associated with the website and its publisher.
D)A concise statement that a consumer readily associates with a business.

Question 7

In design, ______ refers to a mix of elements to stimulate attention.

A)unity
B)balance
C)proximity
D)contrast

Question 8

What type of tool displays preferred content from several sources, such as RSS feeds, social networking tools, and social news websites?

A)connector
B)convergence
C)aggregator
D)portal

Question 9

In design, ______ is the closeness of elements.

A)unity
B)balance
C)proximity
D)contrast

Question 10

The web's ______ advantage allows for data and resource sharing that enables communication with a website.

A)currency
B)connectivity
C)interactivity
D)delivery

Question 11

In design, ______ is the harmonious arrangement of elements.

A)unity
B)balance
C)proximity
D)contrast

Question 12

Verizon's "Can you hear me now?" is an example of a company's ______.

A)branding specifications
B)tagline
C)logo
D)visual identity

Question 13

The ability to instantaneously distribute and share content widely is the web's ______ advantage.

A)currency
B)connectivity
C)interactivity
D)delivery

Question 14

The web's ______ advantage enables the fast and inexpensive distribution of published information over the Internet and the web.

A)currency
B)connectivity
C)interactivity
D)delivery

Question 15

The empty space surrounding text and images is called ______ space.

A)blank
B)white
C)void
D)focal

Question 16

A dominating segment of a webpage that directs visitors' attention is called a(n)______.

A)focal point
B)white space
C)contrast area
D)visual identity

Question 17

Which of the following best describes the web design concept of alignment?

A)A contrast between light and dark colors.
B)The trend of using RWD to determine layout.
C)The placement of objects in fixed or predetermined positions, rows, and columns.
D)Meeting target audience expectations.

Question 18

Webpage collect information into ______, which are searchable records that companies can use for mailing lists, tracking purposes and more.

A)files
B)repositories
C)forms
D)databases

Question 19

Text boxes, check boxes, and option buttons are all elements of what type of web tool?

A)forms
B)comments fields
C)databases
D)login pages

Question 20

Website administrators relay on ______, which is data such as the number of users who commented on, shared, viewed, or liked webpage content.

A)analytics
B)benchmarking
C)cookies
D)hits

Question 21

Which of the following r equires all U.S. government agencies' websites use accessibility technology and follow accessibility guidelines.

A)W3C
B)WAI
C)Section 508 of the U.S. Rehabilitation Act
D)The first amendment to the U.S. Constitution.

Question 22

Which of the following is NOT true about the RGB color system?

A)The system combines the red, green, and blue light channels.
B)The intensity level of each light channel is measured in values.
C)The values range from 0 to 360.
D)To ensure exact color specifications, use different values from the channels.

Question 23

Which of the following best describes a phishing scheme?

A)The creation of a fraudulent version of a website.
B)To hide the actual URL of a website and display the URL the visitor intended to reach.
C)To purposely infringe upon a creative artist's copyrights by linking to his or her content.
D)When a perpetrator imitates a legitimate company and sends a message requesting the user verify account information.

Question 24

______ is the quantity of data transmitted in a specific time frame.

A)Bitwidth
B)Bandwidth
C)Downstream speed
D)Download time

Question 25

In the color wheel shown below, which colors are the secondary colors?

A)red, yellow, blue
B)orange, green, purple
C)green, blue, purple
D)yellow, orange, red

Question 26

The ______ system uses 16 symbols, the letters A-F and digits 109, to signify values.

A)color depth
B)bit depth
C)hexadecimal system
D)web-safe palette

Question 27

Which of the following best describes the mobile-first strategy?

A)Creating a separate mobile website version.
B)Mobile-first is synonymous with RWD.
C)Designing for mobile users, rather than desktop or laptop users.
D)Creating a low-bandwidth or nongraphical website.

Question 28

Which of the following is NOT true about scannability?

A)Use short paragraphs and bulleted lists.
B)Begin paragraphs with a topic sentence.
C)Use of only uppercase characters can increase scannability.
D)All of the above are true.

Question 29

What measures the actual number of colors a monitor displays?

A)color depth
B)hexadecimal system
C)bit depth
D)color values

Question 30

What is the goal of the Creative Commons?

A)To provide guidelines for artists and others to protect and license creative content.
B)To provide web designers with copyright-free images.
C)To educate web designers about typical web design practices.
D)To encourage mobile-friendly, creative web content, such as low-bandwidth multimedia.

Question 31

______ refers to large and complex collections of information from a variety of sources, including website statistics, e-commerce transactions, and social media profiles.

A)Digital footprint
B)Information overload
C)Big data
D)PII

Question 32

In the color wheel shown below, which colors are the cool colors?

A)red, yellow, blue
B)orange, green, purple
C)green, blue, purple
D)yellow, orange, red

Question 33

The news writing style that places a summary first, followed by details, then background information is called the ______ style.

A)chunked text
B)inverted pyramid
C)dense paragraph
D)conclusion-first

Question 34

A(n)______ is a single point in an electronic image.

A)serif
B)simbit
C)pixel
D)pica

Question 35

In the above image, the text on the right is written to ensure ______.

A)SEO
B)RWD
C)scannability
D)searchability

Question 36

In the color wheel shown below, which colors are the warm colors?

A)red, yellow, blue
B)orange, green, purple
C)green, blue, purple
D)yellow, orange, red

Question 37

A(n)______ is a miniature version of an image that links to a larger image.

A)bitmap
B)thumbnail
C)graphical display
D)fingerprint

Question 38

______ is a nongraphical display browser.

A)Chrome
B)Edge
C)Safari
D)Lynx

Question 39

What does it mean when a website has the  https://  protocol designation?

A)The website uses SSL to transmit customer's data.
B)The website has been spoofed.
C)The website uses a digital signature.
D)The website does not use cookies.

Question 40

______ is the language that briefly describes each image that loads in a webpage.

A)meta data
B)alt text
C)pixel text
D)SEO tag

Question 41

If you download art at no cost, the artist has forfeited all copyrights to the work.

Question 42

Responsive web design principles allow for minimal white space for websites viewed on small screens.

Question 43

Your website costs less to publish if it is a simple one-color text piece than if it is a sophisticated piece with hundreds of colors.

Question 44

If you are using a text editor to create a webpage, you specify a color for a webpage element by entering the color depth.

Question 45

You can create contrast by varying text styles, color choices, and element sizes.

Question 46

Connectivity tools include social media sharing tools that enable instant publication of website content across a variety of platforms.

Question 47

Blogs help a company to provide information about their products, services, and related news topics that may be of interest to customers.

Question 48

Asymmetrical web designs typically do not adapt well to mobile devices.

Question 49

The web's interactivity advantage allows users to post comments on an article.

Question 50

Because most visitors have 8-bit monitors, web designers must restrict their color choices to the web-safe palette.

Question 51

Websites with an asymmetrical arrangement appear centered or even.

Question 52

Sharing a link to an original web source infringes on copyright laws.

Question 53

A combination of colors adjacent to each other on the color wheel creates a significant amount of contrast.

Question 54

When writing for the web, use promotional language, industry jargon, and slang.

Question 55

When writing for the web, consider the text that you place in headings to use search engine optimization techniques to their best advantages.

Question 56

Flickr and Morguefile are websites that allow photographers to post photos for use for little or no cost.

Question 57

An RGB color system can produce more than 16.7 million possible colors.

Question 58

All websites should contain continually updated content, even academic or historical websites.

Question 59

The use of grids for responsive web design layout ensures pages will adapt to different screen sizes.

Question 60

Using your social media profile to create an account on a website generally is a violation of your privacy.

Question 61

Essay ​
Explain what a web-based form is, how companies use them, and how users use them.

Question 62

Describe mobile-friendly web design practices. What is the mobile-first strategy?

Question 63

You can assume that visitors will view your website with a graphical display browser.

Question 64

When writing in the inverted pyramid style, the first paragraph should include the "who, what, when, where, and why" of the topic.

Question 65

Explain the purpose of white space in design. How do you create it? Is it always white?

Question 66

Due to increased access to high-speed Internet access methods, the file size of your webpages is no longer a consideration.

Question 67

Whereas web usability deals with ensuring access to web-based information, web accessibility involves designing a website that all visitors can use to quickly satisfy their goals.

Question 68

Define chunked text and explain the importance of writing scannable text for webpages.

Question 69

The chunked text technique breaks webpage text into small sections with headings, subheadings, and bulleted lists.

Question 70

Website visitors spend an estimated 20-30 minutes on a webpage deciding whether the content meets their needs.

Question 71

Define the following as they relate to website privacy issues and data security: PII, encryption, SSL, and cookies.

Question 72

Examples of PII include Social Security numbers, credit card numbers, names, addresses, and telephone numbers.

Question 73

The above figure demonstrates the auto-rotate feature included in many smartphones and tablets.

Question 74

Web design experts encourage the creation of separate mobile website versions.

Question 75

Bandwidth is measured in bits per second.