Deck 2: Quickstart: Graphic Design Basics

Question 1

What is alignment and why is it important?

Answer 1

The basic architecture of your composition is the alignment, how edges line up or elements orient, or how you arrange graphic elements into configurations. For a composition to hold together, graphic elements require structural visual connections to one another.

Question 2

The figure\ground relationship is a basic visual perception tenet.

Answer 2

True

Question 3

Why is a visual hierarchy necessary?

Answer 3

Answers will vary but may include:
A designer employs a visual hierarchy to direct and order the communication.
The designer directs the visual communication through the arrangement of all graphic elements according to emphasis.
The designer considers what people should see first, which element is to be the primary focal point, second, third, and so on.

Question 4

The figure\ground relationship is about drawing the human figure on a surface.

Question 5

Why do designers employ contrast?

Question 6

How can a designer create the illusion of space on a 2D surface?

Question 7

What is the significance of understanding the figure\ground relationship?

Question 8

How does a designer create unity?

Question 9

What are the formal elements of two-dimensional design and how do you use them?

Question 10

What are the laws of perceptual organization?

Question 11

The figure\ground relationship is about positive and negative shape relationships.

Question 12

Which four design principles does HAUS represent?