Deck 3: Planning a Successful Web Site: Part I

Question 1

Which of the following home page content elements answers visitors' Where? questions?

A) search feature
B) summary text
C) navigational link
D) graphic logo

Answer 1

C

Question 2

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain _______.

A) visual identity
B) a focal point
C) interactivity
D) proximity

Answer 2

A

Question 3

The term _______ is generally used to indicate the page website visitors see when they click an external link, such as an advertisement or search result.

A) home page
B) underlying page
C) linked page
D) landing page

Answer 3

D

Question 4

Which of the following home page content elements answers visitors' What? questions?

A) navigational link
B) graphic logo
C) search feature
D) summary text

Question 5

Which of the following is a target audience demographic characteristic?

A) lifestyle choices
B) age group
C) political affiliation
D) social group affiliation

Question 6

A website's primary page is called its _______ page.

A) home
B) underlying
C) starting
D) search

Question 7

_______ is/are the result(s) you want your website to accomplish within a specific time frame.

A) Objectives
B) Goals
C) Purpose
D) Structure

Question 8

An underlying page should include most of the same _______ elements as its home page.

A) proximity
B) visual identity
C) interactivity
D) symmetry

Question 9

Which of the following home page content elements quickly answers visitors' Who? questions?

A) navigational link
B) graphic logo
C) search feature
D) summary text

Question 10

A successful website provides content to satisfy its target audience's _______ and meet its target audience's expectations for an attractive and usable website.

A) wants and needs
B) temperament and outlook
C) costs and expenses
D) all of the above

Question 11

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable _______.

A) persona
B) brand
C) market
D) status

Question 12

Which of the following is a target audience psychographic characteristic?

A) educational level
B) gender
C) purchasing preferences
D) income

Question 13

You could have a combination of _______ goals for your website.

A) initial
B) lifestyle
C) home page
D) secondary

Question 14

Multiple Choice Before you begin to create your first webpage, you must take the time to develop a solid, detailed _______ for the website.

A) company logo
B) list of testers
C) design plan
D) image list

Question 15

A website's _______ should contain elements that establish the website's visual identity.

A) splash page
B) focus page
C) entry page
D) home page

Question 16

A(n) _______ page uses images, animation, and sound to capture visitors' attention and drawe them into the website for further exploration.

A) splash
B) home
C) underlying
D) starting

Question 17

A well-written _______ statement synthesizes into a few words the reason or reasons you are publishing your website.

A) privacy and security
B) mission
C) purpose
D) copyright

Question 18

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) _______.

A) desire audit
B) needs assessment
C) expectations review
D) administrative plan

Question 19

A _______ summarizes a website's overall goals and objectives to ensure they meet the audience's expectations and needs.

A) purpose statement
B) privacy policy statement
C) mission statement
D) copyright statement

Question 20

All of the following are typical underlying pages found at an e-commerce website EXCEPT _______.

A) product catalogs
B) a blog
C) shopping cart and checkout information
D) browser logs

Question 21

A(n) _______ can be created using Adobe Flash.

A) animation
B) audio clip
C) video clip
D) static movie

Question 22

_______ content updates periodically and can appear on a website's pages when triggered by a specific event.

A) Audio
B) Dynamically generated
C) Static
D) Text

Question 23

Which of the following website structures is appropriate when necessary to ensure that steps will not be missed or performed out of sequence?

A) linear/tutorial
B) random
C) personal
D) hierarchical

Question 24

A _______ website structure organizes webpages in a specific order.

A) linear/tutorial
B) random
C) webbed
D) hierarchical

Question 25

_______ should be chunked, whenever possible, for scannability.

A) Multimedia
B) Audio
C) Video
D) Text

Question 26

An arrangement of shapes and lines used to outline a website's structure is called a _______.

A) text outline
B) storyboard
C) flowchart
D) design plan

Question 27

A(n) _______ website structure organizes webpages into categories and subcategories by an increasing level of detail.

A) linear/tutorial
B) webbed
C) hierarchical
D) e-commerce

Question 28

_______ can help you deliver a message and/or prompt an action beyond the capabilities of text alone, as shown in the accompanying figure.

A) Color schemes
B) Images
C) Unity elements
D) Visual identity elements

Question 29

The linked arrangement of a website's pages from the home page is called its _______.

A) structure
B) design
C) flowchart
D) none of the above

Question 30

Content that furthers a website's purpose adds _______.

A) dimensionality
B) excitement
C) value
D) status

Question 31

A(n) _______ is data or information presented visually, such as in a chart or pyramid, or to show a sequence of events.

A) C2C graph
B) infographic
C) chunked website
D) public domain aggregator

Question 32

Typically, _______ clips incorporate the powerful components of movement and sound to express and communicate ideas.

A) audio
B) video
C) multimedia
D) streaming

Question 33

Which of the following website structures allows visitors to choose any other webpage from the home page according to their interests or inclinations?

A) webbed
B) e-commerce
C) hierarchical
D) linear/tutorial

Question 34

A(n) _______ website structure does not arrange its pages in a specific order.

A) linear/tutorial
B) random
C) organizational
D) topical

Question 35

_______, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on webpages, after text.

A) Multimedia
B) Video
C) Images
D) Audio

Question 36

_______ frequently is used as an extremely effective, low-bandwidth alternative to video.

A) Audio
B) Multimedia
C) Animation
D) Dynamically generated content

Question 37

A(n) _______ is a code fragment that creates dynamic webpage content.

A) video clip
B) audio clip
C) gadget
D) avatar

Question 38

Adding _______ to your website might require that your visitors install web browser plug-ins.

A) photographs
B) text
C) clip art
D) multimedia

Question 39

Which of the following website structures might be effectively used by a complex e-commerce website with many pages and multiple objectives?

A) hierarchical
B) linear/tutorial
C) random
D) a combination of structures

Question 40

A _______ is a series of pages originally developed to graphically present scenes for a movie or television program that also is used to visualize a website's structure.

A) flowchart
B) storyboard
C) text outline
D) design plan

Question 41

A home page should be different from the underlying pages so that it stands out; connecting visually with other pages at the website is not important.

Question 42

Which of the following psychographic characteristics explain why visitors might want to access your website?

A) income
B) lifestyle choices
C) social group affiliations
D) political affiliations

Question 43

To create a successful website, assess your target audience's wants, needs, and expectations and then design your website to satisfy them.

Question 44

Which of the following are general website content elements?

A) text
B) images
C) animations
D) multimedia

Question 45

A website's home page should contain elements that draw the visitor in and encourage further exploration.

Question 46

After creating your website, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the website's content.

Question 47

A website always has one target audience.

Question 48

Although a website has multiple primary goals, it might also have a secondary goal.

Question 49

Because website visitors might follow links from other websites or use search tools to locate specific pages at your website, it is critical that all pages at your website contain elements that maintain unity and visual identity.

Question 50

A formal, written list of content elements summarizes your website's goals and objectives.

Question 51

When creating a design plan, make sure to get the plan reviewed by colleagues, managers, or others with a stake in the outcome of your website.

Question 52

Evaluating how well the actualized website objectives accomplish stated goals before publishing the website is a waste of time; you should wait until the website is published and you start getting feedback from visitors.

Question 53

Which of the following might be secondary goals for a B2C e-commerce website?

A) promote an awareness of the company
B) establish the company's credibility
C) drive website visitors to competitors' websites
D) educate website visitors

Question 54

A user summary identifies potential website visitors by defining who they are and why they are likely to visit your website.

Question 55

The answer to the Who? question should be evident throughout a website through use of corporate logos, a contact link, and copyright notices.

Question 56

Which of the following are part of the website development process?

A) defining purpose
B) identifying the target audience
C) selecting the website structure
D) determining the general content

Question 57

Which of the following demographic characteristics define your website visitors?

A) gender
B) age group
C) income
D) location

Question 58

The Small Business Administration provides resources for identifying audience demographics.

Question 59

Visitors always enter a website from its home page.

Question 60

You should refer to your website's goals and objectives constantly as you complete its design plan.

Question 61

If you have limited resources and a tight time frame for your initial website development, begin by identifying your ____________________ top two or three needs and plan your website to satisfy those needs.

Question 62

Each underlying page should include different elements from the home page to provide unity and promote visual identity.

Question 63

Many visitors delight in splash pages, and they are used increasingly in today's web design world.

Question 64

____________________ are the results you want your website to accomplish within a specific timeframe, which can be weeks, months, or years.

Question 65

____________________ target audience characteristics define who your website visitors are.

Question 66

Completion
A website plan is also known as a(n) ____________________.

Question 67

Many websites have multiple ____________________ audiences.

Question 68

Websites rarely use a combination of the three primary website structures.

Question 69

Determining your target audience's wants, needs, and expectations is a process called a(n) ____________________.

Question 70

Most websites have two types of webpages, a home page and ____________________ pages.

Question 71

To create a storyboard, draw an arrangement of shapes and lines where each shape indicates a page and each line indicates a link from page to page.

Question 72

A linear/tutorial website structure organizes and presents webpages in a random order.

Question 73

One-page websites are highly appropriate for content-heavy websites.

Question 74

____________________ target audience characteristics explain why visitors might want to access your website.

Question 75

Although it is tempting to load up on content, you should base your choice of elements on how effectively they will contribute to your website's message.

Question 76

After identifying your website's goals, the next step is to determine the website's ____________________.

Question 77

Dead-end pages are those that do not fit into the linking arrangement of a website's structure.

Question 78

Formulating a well-written purpose statement requires a clear understanding of a website's ____________________ and objectives.

Question 79

Formalize a structure plan using a text outline, storyboard, or flowchart.

Question 80

Often branding is so successful that a company then becomes synonymous with or symbolizes a specific product or service.