Deck 11: Publish Promote and Maintain a Website

Question 1

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

A) class
B) name
C) alt
D) src

Answer 1

B

Question 2

A marketing professional works closely with the content specialist of a project team.

Answer 2

False

Question 3

Which is a Google search algorithm?

A) Falcon
B) Nightingale
C) Peacock
D) Penguin

Answer 3

D

Question 4

A search _____ is an online tool that searches for websites based on keywords entered by a user.

A) engine
B) host
C) client
D) zone

Question 5

Businesses that use social media display social media icons and links on their website.

Question 6

The following is an example of a meta tag:meta name="author" content="Jordan Wells"Which attribute specifies the name of the author?

A) name
B) content
C) meta
D) author

Question 7

Identify the code that declares the character encoding as UTF-8 in an HTML document.

A) meta charset="utf-8"
B) meta char="utf-8"
C) meta charset: utf-8;
D) meta char: utf-8;

Question 8

Businesses leverage Facebook to increase traffic to their website and increase sales.

Question 9

According to the webpage organizational standards, usage of bulleted or numbered lists should be avoided to provide organized, easy-to-read text that readers can scan.

Question 10

The term "blog" is short for a combination of the words web and log.

Question 11

To support an international audience, generic icons that can be understood globally should be used while designing and developing a website.

Question 12

When a business launches a new product or service, its website content must be updated to reflect the changes.

Question 13

The following is an example of a meta tag:meta name="author" content="Jordan Wells"In this meta tag example, _____ is the value for the name attribute.

A) Jordan Wells
B) content
C) meta
D) author

Question 14

The more impressions a website has in a search engine results page (SERP), the higher the chances of a user visiting the website.

Question 15

While performing compatibility testing, it is sufficient to test a webpage on the latest available version of a browser.

Question 16

After registering the domain name for a website, the next step in publishing the website is to find a hosting service.

Question 17

Which is a popular search engine?

A) SoundCloud
B) Facebook
C) Google
D) YouTube

Question 18

It is much less expensive to alter webpages that are completed than it is to make corrections to a website in the early phases of project development.

Question 19

How does Google generate its results page?

A) analyzing references from search engines
B) using algorithms
C) sending requests to content providers
D) conducting correlation feedback

Question 20

Optimizing a website involves creating the content and Hypertext Markup Language (HTML) code in the webpage to decrease its relevant keywords and to create barriers to the page indexing functions of search engines.

Question 21

Roger is the owner of Mercury Gym. The gym's website gives several details on health and fitness, schedules, etc. The search results on Google for "Mercury Gym" display only the title of the site and the link to it. Roger wants to add a description of the site that will appear in the search results as well. Roger should place the description meta tag within which element to complete this action?

A) head
B) table
C) link
D) div

Question 22

Which is a social networking site where individuals exchange comments, share personal updates, and post pictures and video?

A) Facebook
B) Gmail
C) YouTube
D) Bing

Question 23

Robots can read text on images, so providing keywords within the alt text of images is not necessary.

Question 24

Which is a social media website where members can upload and share original videos?

A) Soundcloud
B) Google
C) YouTube
D) Yahoo

Question 25

On Pinterest, users can follow _____ that interest them and "pin" photos, links, and comments for future use.

A) boards
B) tweets
C) blogs
D) labels

Question 26

Identify a top-level domain (TLD) used by non-profit organizations.

A) .npcom
B) .edu
C) .npo
D) .org

Question 27

Lack of efficient _____ can delay the time it takes for a webpage to load.

A) domain name
B) bandwidth
C) IP address
D) application protocol

Question 28

Which top-level domain (TLD) is used for personal websites?

A) .net
B) .edu
C) .me
D) .mil

Question 29

Which File Transfer Protocol (FTP) port is typically usedto communicate over a network?

A) port 20
B) port 21
C) port 18
D) port 35

Question 30

For effective SEO, Edward should _____.

A) research the keywords used by competitors
B) overuse keywords in meta descriptions
C) develop multiple links that lead to pages on other websites
D) exceed 200 characters in the description meta tag

Question 31

Ellen is developing a website for a dance academy. She wants to increase the search engine optimization (SEO) by adding the keywords dance, dance classes, jive, salsa, etc. Which attribute of the meta tag should Ellen use to add these keywords?

A) name
B) content
C) desc
D) author

Question 32

Identify the social networking site used to post short comments or updates.

A) Twitter
B) YouTube
C) Yahoo
D) Google

Question 33

Which File Transfer Protocol (FTP) port is typically usedfor control commands?

A) port 20
B) port 21
C) port 18
D) port 35

Question 34

Which technique is an effective troubleshooting tool during the development process and adds a valuable level of professionalism to a work?

A) optimization
B) normalization
C) validation
D) encryption

Question 35

Edward wishes to provide a description of the site that will be displayed below the link to the site in the search results. How many characters, at most, is he recommended to use in the description meta tag?

A) 180 characters
B) 160 characters
C) 200 characters
D) 1024 characters

Question 36

Which a top-level domain (TLD) for schools and colleges?

A) .biz
B) .edu
C) .mil
D) .me

Question 37

When a website is _____, its files are transferred to a web server.

A) ranked
B) published
C) indexed
D) crawled

Question 38

Which is a network-related domain?

A) .int
B) .biz
C) .me
D) .net

Question 39

On YouTube, business ads can be a(n) _____ image that is displayed on the lower part of a video or a full-length commercial that plays before the selected video.

A) stock
B) embedded
C) inline
D) banner

Question 40

The content attribute can be defined even if the name attribute is not defined.

Question 41

The domain name of the server on which webpages are published can be used together with a path to specific pages for webpage addresses.

Question 42

The use of a(n) _____ lets media content authors share their work with others while maintaining ownership of their work.

A) Commerce Control license
B) Administration Regulation license
C) Creative Commons license
D) Defense Trade license

Question 43

"What do you like least about the website?" is an example of an open-ended question used to perform _____ testing of a website.

A) stress
B) compatibility
C) usability
D) localization

Question 44

An online journal maintained by an individual, group, or a business is called a _____.

A) board
B) tweet
C) plug-in
D) blog

Question 45

Which site allows users to apply various filters that enhance photographs, images, and video to make them look more professional?

A) Twitter
B) Facebook
C) LinkedIn
D) Instagram

Question 46

The question "Will the website be monitored?" should be asked during the _____ phase of web development.

A) planning
B) analysis
C) design
D) maintenance

Question 47

Which social networking site should Robin use to help her follow boards of similar interests?

A) Facebook
B) Pinterest
C) Twitter
D) Google+

Question 48

A(n) _____ is a file that lists all of the webpages that have been requested from a website.

A) tab
B) log
C) register
D) account

Question 49

When students and educators use online media for educational purposes, such as an academic project, this is known as _____.

A) recreational use
B) non-permissible use
C) fair use
D) second use

Question 50

The question "Does the website function correctly?" should be asked during the _____ phase of web development.

A) analysis
B) testing
C) design
D) implementation

Question 51

Which phase of web development begins after a website has been designed, developed, and launched?

A) compilation
B) maintenance
C) debugging
D) planning

Question 52

Which phase of website development involves the actual publishing of webpages to a web server?

A) implementing
B) testing
C) review
D) maintenance

Question 53

Robin creates a website for her business and decides to promote the business using social media. What should she include on her website so that users are redirected to the social media page to connect to the business?

A) social media icons
B) social media elements
C) social media objects
D) social media classes

Question 54

Consistent use of keywords throughout a website improves the search engine results page (SERP).

Question 55

What term is used for the measure of how well a product, such as a website, allows a person to accomplish his or her goals?

A) usability
B) competence
C) throughput
D) resistance

Question 56

The activity of filling out forms and using other interactive page elements the way that visitors will use them is carried out during the _____ phase of the web development life cycle.

A) testing
B) design
C) analysis
D) planning

Question 57

The process of testing webpages in several browsers to verify that the pages appear correctly is referred to as _____ testing.

A) compatibility
B) stress
C) validity
D) usability

Question 58

Direct observation while conducting usability testing involves _____.

A) adding marketing promotions
B) rating a user based on his or her web development knowledge
C) observing how the end users publish a website
D) observing visitors using the website

Question 59

The question "What are the users' computing environments?" should be asked during the _____ phase of web development.

A) planning
B) maintenance
C) implementation
D) accounting

Question 60

Since the business has just started, she plans to start an online journal to share new information and to keep her customers engaged. Which should Robin use for this purpose?

A) Instagram
B) LinkedIn
C) Facebook
D) blog

Question 62

File Transfer Protocol (FTP) uses three ports to communicate over a network and two ports for control commands.

Question 63

The use of hyphens within a domain name makes the domain name easier to pronounce and more memorable.

Question 64

Ann's training session begins with an explanation of how each web development life cycle phase should be addressed by the employees. She explains that one of the final aspects of a phase is to find out who owns and authors the information on a website. Which phase of the website development life cycle is Ann explaining in this stage?

A) website implementation
B) website planning
C) website analysis
D) website maintenance

Question 65

Which is an example of the consumer-to-consumer (C2C) business model?

A) WordPress
B) Jira
C) eBay
D) Wikipedia

Question 66

After testing webpages and correcting any errors, the last step is to hide the website location.

Question 67

List the ways in which a website can be promoted and marketed to reach its target audience.

Question 68

A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web.

Question 69

Briefly explain the process of updating website content.

Question 70

For large websites, a form is created for employees to complete when requesting a change to the website. Such forms are called website _____ request forms.

A) design
B) implementation
C) maintenance
D) analysis

Question 71

To enhance security, an e-commerce site should implement _____ technology to encrypt sensitive customer information.

A) Secure Sockets Layer
B) plug-and-play
C) bit mapping layer
D) integrated route security

Question 72

What was created to replace Secure Sockets Layer (SSL) and blocks any third party from capturing data as it is transferred from one machine to another?

A) Client-Server Layer
B) Packet Routing Security
C) Bit Mapping Layer
D) Transport Layer Security

Question 73

Discuss the importance of the following social networking sites for a business: Facebook Instagram

Question 74

Explain how selecting the right website structure is essential to provide ease of navigation to website users.

Question 75

The term "_____" refers to businesses that conduct transactions online, including large retail websites that sell products to consumers.

A) trading scripts
B) wholesale label
C) electronic commerce
D) automated deal

Question 76

Explain how usability testing can be performed without working directly with the users of a website.

Question 77

Ann explains that defining the procedures required to support website features, such as the actions to perform each time an order is submitted, occurs during the _____ phase of the web development life cycle.

A) analysis
B) implementation
C) testing
D) maintenance