Deck 15: Optimizing Your Web Site for Search Engines

Question 1

Search engines combine many factors to decide the  priority  of search results into a set of instructions known as an element . _________________________

Answer 1

True

Question 2

Microdata enables you to add semantic information to specific web page elements.

Answer 2

True

Question 3

Sitemap files for large or complex websites are generally written in XML . _________________________

Answer 3

True

Question 4

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value. _________________________

Question 5

HTML supports a syntax known as metadata that enables you to add semantic information to specific web page elements._________________________

Question 6

Elements such as the title element play unique roles in results for some search engines. _________________________

Question 7

Anyone can define and use a custom vocabulary for microdata.

Question 8

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

Question 9

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

Question 10

The string that identifies a schema is similar to a URL but does not necessarily reference an actual web document.

Question 11

After specifying a group of files to exclude from indexing, you can create one or more Allow entries to specify files that should be indexed. _________________________

Question 12

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing. _________________________

Question 13

By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any files or folders to exclude from indexing. _________________________

Question 14

div elements play an important role in indexing, so you should pay special attention to them in your web documents.

Question 15

You can rely on a robots.txt file to keep a document on your web server hidden.

Question 16

Sitemaps for both large and small websites are generally plain text files.

Question 17

You can add a summary of your page content by creating a new meta element with the value viewport for the  name attribute._________________________

Question 18

A plain-text Sitemap file must use ISO-8859-4  encoding for compatibility with major search engines. _________________________

Question 19

Search engines rely on the text of description meta elements to decide which queries match a page.

Question 20

The HTML elements you choose when building a web page do not add semantic data.

Question 21

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

A) ads
B) bots
C) algorithms
D) crawlers

Question 22

The most widely supported microdata vocabulary is __________.

A) schema.org
B) microformats
C) RDFa
D) data-vocabulary.org

Question 23

When creating a description meta element, the ____ attribute contains the actual value.

A) name
B) content
C) charset
D) type

Question 24

Adding a page _________ enables a search result to display a concise page summary, rather than simply a random passage from the web page.

A) title
B) description
C) header
D) footer

Question 25

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

A) schemas
B) vocabularies
C) algorithms
D) bots

Question 26

Including high-quality content can improve your website's __________.

A) search rank
B) microdata
C) schema
D) sitemap

Question 27

The ____ attribute signifies that the vocabulary specified using a separate  attribute applies to all descendent elements of the element in which it is declared.

A) itemtype
B) itemschema
C) itemscope
D) schematype

Question 28

The __________ attribute specifies the unique string that identifies the schema you're using.

A) itemtype
B) itemscope
C) itemschema
D) schematype

Question 29

When search engines index a site, then identify a sitemap file based on __________.

A)its location on the web server where web documents are stored
B)another text file that indicates the location of the sitemap file
C)their records of the locations of files across the web
D)a meta element in index.html that indicates the path

Question 30

The simplest version of a sitemap file contains only _______.

A) text
B) graphics
C) tags
D) CSS properties

Question 31

The string that identifies a schema is a(n) __________.

A) URL
B) URI
C) algorithm
D) crawler

Question 32

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

A) Target-agent
B) Sender-agent
C) User-agent
D) Developer-agent

Question 33

For most web page elements, the microdata value is __________.

A) the text an element contains
B) the element name
C) the alt text
D) specified in a tag

Question 34

Making even small adjustments to the __________ you're presenting to users can improve the accuracy of search engines when they index your pages.

A) scripts
B) content
C) CSS
D) URL

Question 35

Search engines index web pages using programs known as bots or ____.

A) viruses
B) worms
C) climbers
D) crawlers

Question 36

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

A) short and descriptive
B) long and descriptive
C) short and abbreviated
D) long and abbreviated

Question 37

Creating a(n) __________ element specific to a web page avoids a generic heading in the search result.

A) h1
B) header
C) title
D) h2

Question 38

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

A) name
B) content
C) charset
D) type

Question 39

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

A) bulleted
B) numbered
C) linked
D) table

Question 40

Search engines can use ____ to present and format relevant web page content in search results.

A) macrodata
B) search rank 
C) microdata
D) bots

Question 41

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site.
Sandy has links throughout her site. From an SEO perspective, which of the following is considered good link text?

A) Click
B) Click here
C) Enter
D) Ask a question

Question 42

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site.
Sandy rewrites her existing title element to be  ____.

A) short and descriptive
B) the same as every other page on her site
C) generic and long
D) open to interpretation

Question 43

Referring to the figure above, item c indicates that __________.

A) Your HTML code is valid.
B) The microdata markup in your code is valid.
C) Your CSS code is valid.
D) Your search rank has increased.

Question 44

Referring to the figure above, what happens when you click item a?

A) The tool validates your code against the specified vocabulary.
B) The tool validates your code against HTML standards.
C) The tool validates your code against CSS standards.
D) The tool fixes the syntax and spacing of your code.

Question 45

When viewing a web page with graphics disabled, __________ takes the place of each image.

A) the image filename
B) a black box
C) alt text
D) a button

Question 46

__________ is the dominant search engine in China.

A) Baidu
B) Yandex
C) Google
D) Yahoo!

Question 47

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site.
When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

A) Giving image files short, descriptive names
B) Supplying alternative text using the alt attribute
C) Using the same image in more than one web page on the same website.
D) Including text in images that's not available elsewhere on the page.

Question 48

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site.
Sandy adds heading elements, such as __________, to major subdivisions of her page.

A) h1
B) header
C) title
D) caption

Question 49

People in charge of websites are known as __________.

A) webmasters
B) bots
C) crawlers
D) pilots

Question 50

Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.

A) itemtype
B) itemprop
C) itemscope
D) footer

Question 51

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.

A) *
B) @
C) #
D) $

Question 52

Referring to the area labeled "3." in the figure above, incorporating ____ into web page elements allows search engines to summarize information

A) bots
B) microdata
C) algorithms
D) sitemaps

Question 53

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.

A) ppt$
B) ppt
C) *.ppt$
D) None of the above.

Question 54

Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

A) name
B) description
C) content
D) title

Question 55

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
Tyler uses the code Disallow: /test   to instruct bots to not index the test____.

A) directory
B) image
C) site
D) file

Question 56

Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

A) itemtype
B) itemprop
C) itemscope
D) footer

Question 57

Referring to the figure above, what does item b represent?

A) Code generated by the tool
B) Code you pasted into the tool
C) The results of validation
D) The CSS for your page

Question 58

Referring to the figure above, item d shows __________.

A) the CSS properties and values from your code
B) the microdata vocabulary properties and values from your code
C) the field name values and user-entered data from a form
D) the Google search result that most closely matches the code in item b

Question 59

Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

A) name
B) description
C) content
D) title

Question 60

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
Tyler uses the code Disallow: /   to instruct bots ____.

A) not to index the entire website
B) to index the entire website
C) to index only the main directory
D) to index the website at their own discretion

Question 62

When optimizing your website for search engines, why is it helpful to review text-only versions of your web pages? What are some ways you can translate your web page into a text-only version?

Question 63

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

Question 64

Explain two steps you can take to increase the chances that search engines that are popular among your target audience index your web pages accurately.

Question 65

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Question 66

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

Question 67

A(n) ________________ file is a file in a specific format that lists all the pages available to users in a website, and may include information about web page content such as images or video.

Question 68

You can add a page summary to a web page using the __________ element.

Question 69

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Question 70

A(n) __________ file uses keywords such as  User-agent and Disallow .

Question 71

List at least 3 elements that you should pay attention to when creating indexable content. For one of these elements, list one practice you should follow and one practice that you should avoid.