Deck 11: Publish and Promote a Website

Question 1

Identify a top-level domain (TLD) used by non-profit organizations.

A).npcom
B).edu
C).npo
D).org

Answer 1

D

Question 2

Ellen is developing a website for a dance academy. She wants to increase the search engine optimization (SEO) by adding the keywords dance, dance classes, jive, salsa, etc. Which of the following attributes of meta tag should Ellen use to add these keywords?

A)name
B)content
C)desc
D)author

Answer 2

B

Question 3

Identify the website that is operated by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide information to the public regarding Internet domain name registration services.

A)InterNIC
B)iThenticate
C)InterQuartile
D)Interpol

Answer 3

A

Question 4

A _____ is an online tool that searches for websites based on keywords entered by a user.

A)search engine
B)search engine
C)search bin
D)search zone

Question 5

Roger is the owner of Mercury gym. The gym's website gives several details on health and fitness, schedules, etc. The search results on Google for "Mercury gym" display only the title of the site and the link to it. Roger wants to add a description about the site such that it appears in the search result as well. Which of the following will help Roger complete this action?

A)Placing the description meta tag within the head element
B)Placing the description meta tag within the table element
C)Placing the description meta tag within the link element
D)Placing the description meta tag within the div element

Question 6

Lack of an efficient _____ can delay the time it takes for a webpage to load.

A)domain name
B)bandwidth
C)IP address
D)application protocol

Question 7

Which of the following is a Google search algorithm?

A)Falcon
B)Nightingale
C)Peacock
D)Penguin

Question 8

Which of the following can be used to host a website?

A)An application protocol (AP) address
B)An Internet service provider (ISP)
C)An Internet protocol (IP) address
D)An application service translator (AST)

Question 9

In the accompanying figure, Box 1 represents the _____.

A)descriptions of the sites
B)domain names of the sites
C)unified resource locators (URLs) of the sites
D)titles of the sites

Question 10

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

A)class
B)name
C)alt
D)src

Question 11

Which of the following is a top-level domain (TLD) for schools and colleges?

A).biz
B).edu
C).mil
D).me

Question 12

Which of the following is a network-related domain?

A).int
B).biz
C).me
D).net

Question 13

Which of the following is a top-level domain (TLD) for personal websites?

A).net
B).edu
C).me
D).mil

Question 14

Which of the following statements is true of domain names?

A)A domain name is the Internet Protocol (IP) address of a website.
B)A common domain name can make it easier for visitors to find webpages.
C)A short domain name makes it more memorable.
D)A domain name with hyphens is easier to pronounce.

Question 15

The following is an example of a meta tag:
Which of the following attributes specifies the name of the author?

A)name
B)content
C)meta
D)author

Question 16

Which of the following is a popular search engine?

A)SoundCloud
B)Facebook
C)Google
D)YouTube

Question 17

The following is an example of a meta tag:
In this meta tag example, _____ is the value for the name attribute.

A)Jordan Wells
B)content
C)meta
D)author

Question 18

Identify a true statement about open top-level domains (TLDs).

A)The .mil TLD name is preferred for businesses.
B)Business websites end only with the .com TLD.
C)A requested .com TLD might already be taken.
D)The .mil TLD is used for personal websites.

Question 19

In a meta tag, the _____ attribute cannot be defined if the name attribute is not defined.

A)class
B)content
C)alt
D)src

Question 20

How does Google generate its results page?

A)By using references from search engines
B)By using algorithms
C)By sending requests to content providers
D)By conducting correlation feedback

Question 21

Identify a File Transfer Protocol (FTP) client that is available for both Windows and Mac platforms.

A)SmartFTP
B)FlameFTP
C)CuteFTP
D)HintFTP

Question 22

When a website is _____, its files are transferred to a web server.

A)ranked
B)published
C)indexed
D)crawled

Question 23

Identify the pieces of information required for publishing a website.A)A port number B)A domain name
C)A File Transfer Protocol (FTP) username
D)A private key certificate

Question 24

Which of the following File Transfer Protocol (FTP) clients is available only for the Windows platform?

A)SmartFTP
B)FlameFTP
C)RealFTP
D)HintFTP

Question 25

Google provides a tool called _____ that lets a web developer know how well a Google robot can access a webpage.

A)Matissa
B)Fetch
C)Flash
D)Zoe

Question 26

_____ is a less expensive option to host a website because the user need not pay for a dedicated server to host only his or her website.

A)Virtual web hosting
B)Authentic web hosting
C)Implicit web hosting
D)Accurate web hosting

Question 27

T he meta tag allows a user to specify the author, a description, and keywords for a webpage through the use of the _____ attributes.A)desc and name B)key and content
C)name and content
D)content and desc

Question 28

Which of the following will help promote and market a website to reach its target audience?

A)Selling banner ads
B)Copying the tag lines of famous websites
C)Using newsgroups that are common for all industries
D)Finding and getting listed on targeted directories and search engines specific to certain industries

Question 29

Identify a true statement about a File Transfer Protocol (FTP) client program.

A)It is used to upload files to a web server.
B)It allows only one file to be carried over at a time.
C)It transfers files slower than Hypertext Transfer Protocol (HTTP).
D)It does not have the ability to schedule transfers.

Question 30

Which of the following top-level domains are used for businesses?A).org B).co
C).biz
D).me

Question 31

Which of the following File Transfer Protocol (FTP) ports is used for control commands?

A)Port 20
B)Port 21
C)Port 18
D)Port 35

Question 32

Domain names provide a search form where users type keywords to use in the search.

Question 33

Which of the following are examples of search engines?A)Ask.com B)Yahoo.com
C)Bing.com
D)Instagram.com

Question 34

Which of the following are the key tasks involved in effective search engine optimization (SEO)?A)Brainstorming keywords that describe a business B)Researching competitors and noting their keywords
C)Using a minimum of 200 characters in the description meta tag
D)Randomly using the keywords within a description meta tag across the webpages

Question 35

Which of the following File Transfer Protocol (FTP) ports is used to communicate over a network?

A)Port 20
B)Port 21
C)Port 18
D)Port 35

Question 36

_____ is an effective troubleshooting tool during the development process and adds a valuable level of professionalism to a work.

A)Optimization
B)Normalization
C)Validation
D)Encryption

Question 37

Which of the following questions should be answered when an internet service provider is chosen to host a website?

A)What is the difference between a website's home page and a web browser's home page?
B)How many webpages will be included in the website?
C)What is the total cost?
D)How to insert symbols that are not included in the autocorrect list?

Question 38

The next step after entering the meta tags, publishing, and marketing a website is to _____.

A)register the website with the most popular search engines
B)upload files on a local server
C)brainstorm the keywords that describe the business
D)optimize the images used

Question 39

The _____ File Transfer Protocol (FTP) client software is available for several OS platforms, including Windows, Mac, and Linux.

A)SmartFile
B)FileVector
C)RealFile
D)FileZilla

Question 40

Robots are also called _____.A)bots B)antlers
C)robs
D)spiders

Question 41

The use of hyphens within a domain name makes the domain name easier to pronounce and more memorable.

Question 42

Once a domain name is registered and a web hosting strategy is secured for a website, the next step is to publish the website so that it is accessible to the world.

Question 43

A website can be promoted and marketed to reach its target audience by advertising the URL of the website in newsletters and print articles.

Question 44

The content attribute can be defined even if the name attribute is not defined.

Question 45

A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web.

Question 46

The more impressions a website has in a search engine results page (SERP), the higher the chances of a user visiting the website.

Question 47

After registering the domain name for a website, the next step in publishing the website is to find a hosting service .

Question 48

An Internet service provider (ISP) that is used to connect to the Internet cannot be used as a website host.

Question 49

Access to a remote server is not needed to publish a website.

Question 50

File Transfer Protocol (FTP) uses three ports to communicate over a network and two ports for control commands.

Question 51

The .biz top-level domain (TLD) name is preferred for educational institutions.

Question 52

Optimizing a website involves creating the content and Hypertext Markup Language (HTML) code in the webpage to decrease its relevant keywords and to create barriers to the page indexing functions of search engines.

Question 53

The .gov top-level domain (TLD) name is restricted for use by the United States military.

Question 54

After testing webpages and correcting any errors, the last step is to hide the website location.

Question 55

Many people use a(n) _________ to find specific businesses or content on the web.

Question 56

Robots can read text on images, so providing keywords within the alt text of images is not necessary.

Question 57

The domain name of the server on which webpages are published can be used together with a path to specific pages for webpage addresses.

Question 58

Although a domain name is registered, an Internet service provider (ISP) will host the website on its own web server.

Question 59

The .org top-level domain (TLD) name is preferred for non-profit organizations.

Question 60

Consistent use of keywords throughout a website improves the search engine results page (SERP).

Question 62

A _________ is the position of a webpage link, as displayed on the search engine results page (SERP).

Question 63

CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
For effective SEO, Edward should _____.

A)research the keywords used by competitors
B)overuse keywords in meta descriptions
C)develop multiple links that lead to pages on other websites
D)exceed 200 characters in the description meta tag

Question 64

CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
Edward wishes to add the company name in the title element. The number of characters recommended to use in the company's name is _____.

A)150
B)70
C)200
D)1024

Question 65

A(n) _________ is a software used to transfer files from a computer to a server over the Internet.

Question 66

The meta tag name derives from the word _________, which is information about data.

Question 67

Critical Thinking Questions Case 11-2
Andy intends to register his own domain name on the Internet for a minimal cost per year. Before he selects and registers a domain name, he should make sure it represents his business. Also, he should brainstorm and make a list of the top five keywords or phrases that best describe his business.
Andy wishes to use a domain name that will be easier to remember for his webpage visitors. For this purpose, he should use _____.

A)a long domain name
B)a domain name that is case sensitive
C)a short and concise domain name
D)a domain name with a minimum of 4 hyphens

Question 68

A(n) _________ is the server name portion of a Uniform Resource Locator (URL).

Question 69

_________ is the process of improving the amount of traffic to a website by improving the ranking of the site in search engine results pages (SERPs).

Question 70

List the ways in which a website can be promoted and marketed to reach its target audience.

Question 71

Explain the options that should be considered while selecting a web hosting service.

Question 72

Explain the concept of meta tags with examples.

Question 73

Each time a webpage link appears in a search engine results page (SERP) of a related query, it creates a(n) _________ .

Question 74

Critical Thinking Questions Case 11-2
Andy intends to register his own domain name on the Internet for a minimal cost per year. Before he selects and registers a domain name, he should make sure it represents his business. Also, he should brainstorm and make a list of the top five keywords or phrases that best describe his business.
Andy runs an event management business for weddings and birthdays. Which of the following top-level domains should he use?

A).gov
B).co
C).mil
D).edu

Question 75

CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
Edward wishes to provide a description about the site, which will be displayed below the link of the site. How many characters, at most, is recommended to use in the description meta tag?

A)180 characters
B)160 characters 
C)200 characters
D)1024 characters

Question 76

A(n) _________ means that any person or entity can register with the domain name.

Question 77

Search engines use _________ , which are programs that run automated tasks on the Internet, to traverse the web in search of the keywords entered by users.

Question 78

The _________ is a compressed format that allows computers to display and manipulate text.