Deck 13: Appendix: Html Special Feature 1 Attracting Visitors to Your Web Site

Question 1

The frame ____ file tells the browser what frames to display and structures the frame layout.

A) structure
B) definition
C) skeleton
D) layout

Answer 1

B

Question 2

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

Answer 2

True

Question 3

A Web site is an active marketing tool.

Answer 3

False

Question 4

The ____ is a compressed format that allows computers to display and manipulate text.

A) SEO
B) W3C
C) UTF
D) FTP

Question 5

Search engines use meta tag descriptions to find your Web pages, while they display meta tag keywords next to the respective Web page URLs.

Question 6

Publishing your Web site means transferring your files to the Web server.

Question 7

A ____ name is the server name portion of the URL.

A) domain
B) target
C) machine
D) path

Question 8

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.

A) SEO
B) Optimized
C) Virtual
D) Indexed

Question 9

There are currently six companies that provide Web hosting services.

Question 10

____ is the process of improving the amount of traffic that you get on your Web site.

A) URL management
B) Web optimization
C) HTMLx
D) SEO

Question 11

UTF-16 is the preferred encoding standard for Web pages, e-mail, and other applications.

Question 12

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique, and that all users of the Internet can find all valid addresses.

Question 13

One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web site if they agree to link to your Web site.

Question 14

A(n) ____ is a rectangular area of a Web page in which a separate Web page can be displayed.

A) index
B) layout
C) frame
D) applet

Question 15

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL) from the list of URLs that the search engine displays.

Question 16

____ contains trusted public information regarding Internet domain name registration services.

A) The W3C
B) InterNIC
C) The NSF
D) DNS

Question 17

It is a good idea to register your site with search engines that specialize in subject matter related to your Web site.

Question 18

The only problem with the use of frames relates to the recommendations made by the standards of the Americans with Disabilities Act.

Question 19

Which of the following is NOT an attribute of the tag?

A) cols
B) marginwidth
C) frameborder
D) src

Question 20

The ____ standards recommend that frames not be used for Web sites.

A) XHTML
B) NSF
C) HTML 5
D) ADA

Question 21

The frameborder attribute of the tag turns frame orders on or off (with a value of "on" or "off").

Question 22

The document type to use with frames is Transitional.

Question 23

All the frames in a frameset must have the same attributes, such as border, scrolling, the ability to resize, etc.

Question 24

Only the topmost Web page in a frameset can be viewed independently in the browser as well as within the frameset.

Question 25

One way to convert from a frame structure is to copy the static portion of the Web page to all the pages in the Web site.

Question 26

Each frame in a frameset can contain at most two Web pages at the same time.

Question 27

Frame layouts can be designed in a variety of ways.

Question 28

The src attribute of the tag indicates the Web page or other file to be displayed in the frame.

Question 29

The only way to be completely sure that a Web site uses frames is to apply the frames filter.