Question 1

&#34;The process of purposely designing and implementing a media message both entertain and educate in order to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior&#34; is a definition of which of the following:&#10;A) Practice strategy&#10;B) Telenovelas&#10;C) Entertainment education&#10;D) Media channel selection

Accepted Answer

Entertainment education is a strategy that combines entertainment with educational messages to inform and influence audiences, fitting the definition provided.

Question 2

Which are two variables often used in the decision-making process?&#10;A) Cognitive and affective&#10;B) Cognitive and random chance&#10;C) Affective and disposition&#10;D) Character and cognitive

Accepted Answer

Cognitive and affective variables are often used in the decision-making process. Cognitive variables include things like knowledge, beliefs, and expectations, while affective variables include things like emotions, feelings, and attitudes.

Question 3

Which approach is considered to offer few individual benefits but might yield collective population value?&#10;A) Social marketing&#10;B) Policy approaches&#10;C) Health communication&#10;D) Community-based prevention marketing

Accepted Answer

Policy approaches often focus on creating systemic changes that benefit the population as a whole, rather than providing immediate individual benefits.

Question 4

Self-efficacy is described as:&#10;A) a sense of personal capability.&#10;B) how your thoughts and your actions align.&#10;C) beliefs about being at risk of a disease.&#10;D) your ability to influence others to action.

Accepted Answer

Self-efficacy refers to an individual's belief in their own ability to succeed in specific situations or accomplish a task, which is essentially a sense of personal capability.

Question 5

Which theory is about beliefs and attitudes pertaining to susceptibility, severity, effectiveness, self-efficacy, and cost?&#10;A) Shared decision making&#10;B) Extended parallel process model (EPPM)&#10;C) Transtheoretical model&#10;D) Health belief model

Accepted Answer

The Health Belief Model focuses on individuals' beliefs about health conditions, which include perceived susceptibility, severity, benefits, barriers, and self-efficacy, influencing their health-related behaviors.

Question 6

Which theory hypothesizes the individual behavior is the result of constant interaction between the external environment and internal psychosocial characteristics and perceptions?&#10;A) Health belief model&#10;B) Integrative model&#10;C) Social cognitive theory&#10;D) Transtheoretical model

Accepted Answer

Social cognitive theory posits that individual behavior is influenced by the continuous interaction between personal factors, behavior, and the environment.

Question 7

Which of the following is not considered an important richness factor in the media richness theory (MRT)?&#10;A) Interactivity/ feedback&#10;B) Language variety&#10;C) Tailoring&#10;D) Grade-level readability

Accepted Answer

Grade-level readability is not considered an important richness factor in media richness theory, which focuses on interactivity, language variety, and tailoring as key factors.

Question 8

Which theory focuses on change in a group?&#10;A) Inoculation theory&#10;B) Diffusion of innovation&#10;C) Intervention mapping&#10;D) Uses and gratification theory

Accepted Answer

Diffusion of innovation theory focuses on how new ideas, products, or practices spread within a group or society, emphasizing the process of change.

Question 9

The uses and gratifications theory (UGT) considers why and how beliefs lead to the formation of attitudes.

Accepted Answer

The uses and gratifications theory (UGT) focuses on why and how people actively seek out specific media to satisfy specific needs, not on how beliefs lead to the formation of attitudes.

Question 10

__________ is used to teach people incremental behavior skills through role modeling.

Accepted Answer

The answer of __________ is used to teach people incremental...

Deck 4: Health Communication Practice Strategies and Theories