Question 1

The most precise, targeted, and sneaky form of advertising in history is&#8230;&#10;A) Billboard advertising&#10;B) Super Bowl advertising&#10;C) Online advertising&#10;D) Subliminal advertising

Accepted Answer

Online advertising is the most precise, targeted, and sneaky form of advertising due to its ability to use data analytics and algorithms to tailor ads specifically to individual users' interests, behaviors, and browsing history.

Question 2

The principle that should guide us when confronted with advertising is&#8230;&#10;A) Provisional acceptance&#10;B) The assumption that everything is a lie&#10;C) Reasonable skepticism&#10;D) Full commitment

Accepted Answer

Reasonable skepticism is the principle that should guide us when confronted with advertising. It encourages us to critically evaluate the claims made in advertisements rather than accepting them at face value or dismissing them entirely.

Question 3

Usually the most reasonable response to advertising is&#8230;&#10;A) Initial belief&#10;B) A degree of annoyance&#10;C) A degree of acceptance&#10;D) A degree of suspicion

Accepted Answer

The most reasonable response to advertising is often a degree of suspicion, as it encourages consumers to critically evaluate the claims made in advertisements rather than accepting them at face value.

Question 4

Though advertising can be both truthful and helpful, its primary function is&#8230;&#10;A) Not to provide objective and accurate information to consumers&#10;B) To help people&#10;C) To inform consumers of all available options&#10;D) To provide objective and accurate information to consumers

Accepted Answer

Advertising's primary function is often to persuade or influence consumers rather than to provide them with objective and accurate information. This means that while ads can be truthful and helpful, their main goal is not necessarily to inform consumers objectively.

Question 5

Advertising has a reputation for, and a history of&#8230;&#10;A) Completely truthful messages&#10;B) Public service&#10;C) Misleading messages&#10;D) Accurate product comparisons

Accepted Answer

Advertising has a history of misleading messages, where the truth about a product or service is sometimes stretched to make it more appealing to consumers.

Question 6

Advertising that shows up in search engine results on Google, Bing, Dogpile, Yahoo, and other search sites are called&#8230;&#10;A) Pop-up ads&#10;B) Info ads&#10;C) Native ads&#10;D) Paid search ads

Accepted Answer

Paid search ads are the type of advertising that appears in search engine results. These ads are targeted based on the user's search query, and advertisers pay to have their ads shown alongside organic search results on platforms like Google, Bing, and Yahoo.

Question 7

All advertising is designed primarily to. . .&#10;A) Entertain us&#10;B) Provide accurate information&#10;C) Influence, persuade, or manipulate us&#10;D) Provide objective evaluations

Accepted Answer

Advertising is primarily designed to influence, persuade, or manipulate us into taking some action, such as purchasing a product or service.

Question 8

Paid advertising designed to imitate the tone, style, and look of a publication's editorial or journalistic content is known as. . .&#10;A) Blind advertising&#10;B) Native advertising&#10;C) Paid search advertising&#10;D) Billboard ads

Accepted Answer

Native advertising is designed to match the form and function of the platform upon which it appears, blending in with the editorial content to provide a more seamless user experience.

Question 9

Advertising exists because&#8230;&#10;A) People demand it&#10;B) Interested parties-companies, organizations, groups, and individuals-pay for it to exist&#10;C) It is informative&#10;D) It is beyond reproach

Accepted Answer

Advertising exists primarily because interested parties such as companies, organizations, groups, and individuals are willing to pay for it. They use advertising as a tool to promote their products, services, or causes to a target audience.

Question 10

When advertisers want to appear to make a strong claim but avoid blatant lying or deception, they use what are known as&#8230;&#10;A) Jingles&#10;B) Weasel words&#10;C) Slogans&#10;D) Misleading comparisons

Accepted Answer

Weasel words are used by advertisers to appear to make a strong claim while avoiding explicit lying or deception. These words allow advertisers to suggest a benefit or positive feature without making a direct, unequivocal claim.

Question 11

It is often difficult to tell the difference between political advertising and&#8230;&#10;A) TV advertising&#10;B) Propaganda&#10;C) Public service advertising&#10;D) Product advertising

Accepted Answer

The answer of It is often difficult to tell the...

Question 12

Techniques of video manipulation in political ads include&#8230;&#10;A) Mixing&#10;B) Tuning and faking&#10;C) Animating&#10;D) Splicing and doctoring

Accepted Answer

The answer of Techniques of video manipulation in political ads...

Question 13

Ads that show up on social media feeds and webpages and attempt to persuade indirectly through informative and engaging stories, vignettes, and personal profiles are known as&#8230;&#10;A) Targeted ads&#10;B) Paid search ads&#10;C) Native advertising&#10;D) Promoted advertising

Accepted Answer

The answer of Ads that show up on social media...

Question 14

The ploy in which ads persuade by simply inviting the consumer to identify with attractive people (real or imagined) or groups is known as&#8230;&#10;A) Slogans&#10;B) Bait and switch&#10;C) Subliminal persuasion&#10;D) Identification

Accepted Answer

The answer of The ploy in which ads persuade by...

Question 15

The 1964 TV ad credited with ushering in the practice of negative political advertising is the&#8230;&#10;A) Nixon-Kennedy debate ad&#10;B) &#34;Peace, Little Girl&#34; ad&#10;C) Vietnam War ad&#10;D) Eisenhauer ad

Accepted Answer

The answer of The 1964 TV ad credited with ushering...

Question 16

It is now commonplace for political videos to&#8230;&#10;A) Make someone look as if he or she is saying or doing something that is completely made up&#10;B) Invent political foes who don't exist&#10;C) Portray a political opponent honestly and fairly&#10;D) Offer messages that are unclear and enigmatic

Accepted Answer

The answer of It is now commonplace for political videos...

Question 17

The go-to tactic for political smearing, propaganda, and hatchet jobs is. . .&#10;A) Newspaper advertising&#10;B) Manipulated videos&#10;C) Native ads&#10;D) Anonymous ads

Accepted Answer

The answer of The go-to tactic for political smearing, propaganda,...

Question 18

The most influential, beguiling, and relentless political ads on the planet may be the ones you see on&#8230;&#10;A) Twitter&#10;B) Google news&#10;C) TikTok&#10;D) Facebook

Accepted Answer

The answer of The most influential, beguiling, and relentless political...

Question 19

People in today's polarized political climate seem increasingly willing to&#8230;&#10;A) Believe only claims backed by evidence&#10;B) Use critical thinking&#10;C) Believe what they want to believe, whether true or not&#10;D) Believe only for good reasons

Accepted Answer

The answer of People in today's polarized political climate seem...

Question 20

The practice of calling the public's attention to something to induce them to buy products or services or otherwise change their opinions or behavior is known as.&#8230;&#10;A) Advertising&#10;B) Public relations&#10;C) Political advertising&#10;D) Consumer information

Accepted Answer

The answer of The practice of calling the public's attention...

Question 21

Why are Facebook ads so influential, effective, and insidious?

Accepted Answer

The answer of Why are Facebook ads so influential, effective,...

Question 22

What is native advertising? How does it entice people to buy?

Accepted Answer

The answer of What is native advertising? How does it...

Question 23

How do internet ads target people so precisely? What is going on below the surface?

Accepted Answer

The answer of How do internet ads target people so...

Question 24

How is splicing used in manipulated political ads? Give an example.

Accepted Answer

The answer of How is splicing used in manipulated political...

Question 25

How is misrepresentation used in manipulated political ads? Give an example.

Accepted Answer

The answer of How is misrepresentation used in manipulated political...

Deck 9: Advertising: Commercial and Political