Deck 10: Conclusion

Question 1

Tactics determine:

A) how an organization positions itself in the market
B) how much value is created and captured by a firm
C) the value a customer is willing to pay for a service
D) the differential position relative to the competition

Answer 1

B

Question 2

Assumed assumptions are based on:

A) Beliefs that they are true
B) Facts that are incorrect
C) A tautology that is ridiculous
D) Are meaningless facts that when deconstructed do not help in the planning process

Answer 2

A

Question 3

In "expecting the unexpected" with planning which of the following is necessary for planning team to do:

A) ensure that the planning meetings are long enough so that there is sufficient discussion each time.
B) Guarantee that each assumption about the past is identified
C) Specify the signpost of vulnerabilities in the plan
D) All are important aspects

Answer 3

C

Question 4

Programmed conflict in planning is:

A) Having the chair disagree at each step of the planning process as a reality check
B) Identifying individuals to serve devils advocates by always disagreeing
C) Respectful disagreement by having members respectfully disagreeing to force each other to reexamine assumptions
D) a tool that often results in planning processes not succeeding in health care organizations

Question 5

For marketing to succeed in healthcare or any organization the sequence should be:

A) vision, mission, process
B) values, mission, vision
C) process, mission, vision
D) values, process, message

Question 6

If strategy is not correct, operations can still work.

Question 7

A successful organization is a combination of good strategy and good implementation of the web-based marketing plans.

Question 8

Assumed assumptions are false.

Question 9

A key for any planning group is to recognize the vulnerabilities in the assumptions of the plan.

Question 10

In the planning process, conflict should always be avoided.

Question 11

Technology is doing more today to resolve problems with access.