Question 1

From the perspective of critical thinking, we have reason to be suspicious of advertising because&#8230;&#10;A) All advertising claims are false&#10;B) Ads frequently employ fallacies and rhetorical ploys&#10;C) Ads are never informative or useful&#10;D) Ads spread poisonous political propaganda

Accepted Answer

Ads often use fallacies and rhetorical strategies to persuade consumers, which can be misleading and manipulative, thus warranting a critical approach.

Question 2

The ultimate purpose of advertising is to&#8230;&#10;A) Help consumers make informed purchasing decisions&#10;B) Introduce consumers to newer and better products&#10;C) Sell or promote something&#10;D) Provide accurate and reliable information about products

Accepted Answer

The ultimate purpose of advertising is to sell or promote something, whether it's a product, service, or idea. While advertising can also inform, introduce, and provide information, its primary goal is to influence purchasing behavior or promote something to the target audience.

Question 3

The principle that asks us to give up the habit of automatically accepting claims in the media and online is called&#8230;&#10;A) Reasonable suspicion&#10;B) Reasonable skepticism&#10;C) Reasonable doubt&#10;D) Reasonable caution

Accepted Answer

Reasonable skepticism refers to the principle of not automatically accepting claims without questioning their validity, especially in the context of information received through media and online sources. It encourages critical thinking and verification.

Question 4

All of the following are identified in the text as fallacies frequently employed in ads except&#8230;&#10;A) Appeals to authority&#10;B) Hasty generalizations&#10;C) Decision-point fallacies&#10;D) Faulty analogies

Accepted Answer

Decision-point fallacies are not mentioned as a common fallacy used in advertisements. Appeals to authority, hasty generalizations, and faulty analogies are more typically identified in advertising to persuade consumers.

Question 5

Internet advertising began in 1994 with&#8230;&#10;A) Native ads&#10;B) Paid search ads&#10;C) Social media ads&#10;D) Banner ads

Accepted Answer

Banner ads were the first form of internet advertising, introduced in 1994.

Question 6

For their persuasiveness, most ads featuring celebrity endorsements rely on&#8230;&#10;A) Identification&#10;B) Microtargeting&#10;C) Emotional appeals&#10;D) The use of slogans

Accepted Answer

Celebrity endorsements are persuasive because they allow consumers to identify with the celebrity, creating a connection that can influence purchasing decisions.

Question 7

This ad-&#34;Cutting Edge Razors shave 30% better!&#34;-is misleading because&#8230;&#10;A) Of its deliberate vagueness&#10;B) It makes a false claim&#10;C) It employs fallacious reasoning&#10;D) It uses a weasel word

Accepted Answer

The ad is misleading due to its deliberate vagueness, as it does not specify what "30% better" means or how it was measured, leaving the claim open to interpretation.

Question 8

Ads that appear as static images, floating banners, sidebar ads, popups, background wallpaper, and autoplay videos on websites are called&#8230;&#10;A) Paid search ads&#10;B) Social media ads&#10;C) Display ads&#10;D) Native ads

Accepted Answer

Display ads are the type of online advertisements that come in various formats like static images, floating banners, sidebar ads, popups, background wallpaper, and autoplay videos, typically seen on websites and apps.

Question 9

A paid ad designed to imitate the tone, style, and look of a publication's editorial or journalistic content is called a&#8230;&#10;A) Paid search ad&#10;B) Social media ad&#10;C) Display ad&#10;D) Native ad

Accepted Answer

Native advertising is designed to match the form and function of the platform upon which it appears, making it blend in with the publication's editorial content.

Question 10

In order to optimize the impact of digital ads, data scientists and computer programmers rely on&#8230;&#10;A) Consumer surveys&#10;B) Market testing&#10;C) Statistics and linear algebra&#10;D) Focus groups

Accepted Answer

Statistics and linear algebra are fundamental tools for data scientists and computer programmers to analyze data, model user behavior, and optimize the performance of digital ads. These mathematical disciplines help in understanding patterns, making predictions, and improving decision-making processes related to ad targeting and performance optimization.

Question 11

Native ads attempt to persuade by way of&#8230;&#10;A) Overt sales pitches&#10;B) Fallacies and rhetorical ploys&#10;C) Celebrity endorsements&#10;D) Stories, vignettes, and personal profiles

Accepted Answer

The answer of Native ads attempt to persuade by way...

Question 12

Old school advertising tricks include the use of slogans, misleading comparisons, and&#8230;&#10;A) Microtargeting&#10;B) Splicing&#10;C) Identification&#10;D) Doctoring

Accepted Answer

The answer of Old school advertising tricks include the use...

Question 13

This ad- &#34;Simply better-tasting tacos. No question.&#34; -illustrates the use of&#8230;&#10;A) Weasel words&#10;B) Slogans&#10;C) Microtargeting&#10;D) Misleading comparisons

Accepted Answer

The answer of This ad- &#34;Simply better-tasting tacos. No question.&#34;...

Question 14

This ad- &#34;Some doctors recommend ginseng for sexual dysfunction.&#34; -illustrates the use of&#8230;&#10;A) Weasel words&#10;B) Slogans&#10;C) Microtargeting&#10;D) Misleading comparisons

Accepted Answer

The answer of This ad- &#34;Some doctors recommend ginseng for...

Question 15

When advertisers want to appear to make a strong claim while avoiding blatant lying or deception, they employ&#8230;&#10;A) Slogans&#10;B) Emotional appeals&#10;C) Misleading comparisons&#10;D) Weasel words

Accepted Answer

The answer of When advertisers want to appear to make...

Question 16

All of the following are weasel words except&#8230;&#10;A) Actually&#10;B) Possibly&#10;C) Virtually&#10;D) Reportedly

Accepted Answer

The answer of All of the following are weasel words...

Question 17

Negative political advertising began during the presidential election between&#8230;&#10;A) John F. Kennedy and Richard M. Nixon&#10;B) Richard M. Nixon and Hubert Humphrey&#10;C) Lyndon B. Johnson and Barry Goldwater&#10;D) Jimmy Carter and Gerald Ford

Accepted Answer

The answer of Negative political advertising began during the presidential...

Question 18

Altering the frames of a video by cropping, changing speed, using Photoshop, dubbing audio, or adding or deleting visual information in order to mislead or deceive the viewer is known as&#8230;&#10;A) Splicing&#10;B) Doctoring&#10;C) Fake news&#10;D) Editing

Accepted Answer

The answer of Altering the frames of a video by...

Question 19

Joining together audio soundbites that were originally discontinuous in order to make it appear that someone said something that he or she did not is called&#8230;&#10;A) Splicing&#10;B) Doctoring&#10;C) Fake news&#10;D) Editing

Accepted Answer

The answer of Joining together audio soundbites that were originally...

Question 20

The 2016 political ad that appears to show Donald Trump declaring a love of nuclear weapons illustrates the use of&#8230;&#10;A) Splicing&#10;B) Faulty analogies&#10;C) Hasty generalizations&#10;D) Doctoring

Accepted Answer

The answer of The 2016 political ad that appears to...

Question 21

Describe a misleading ad that you've seen in the course of your daily life. What about it was misleading and how were you able to tell?

Accepted Answer

The answer of Describe a misleading ad that you've seen...

Question 22

What is reasonable skepticism and why should it guide our thinking about advertising?

Accepted Answer

The answer of What is reasonable skepticism and why should...

Question 23

What techniques do advertisers use to persuade potential customers? Is there anything problematic about any of these techniques? Why or why not?

Accepted Answer

The answer of What techniques do advertisers use to persuade...

Question 24

Why is political advertising a bigger challenge to critical thinking than most other forms of advertising?

Accepted Answer

The answer of Why is political advertising a bigger challenge...

Question 25

Describe a negative political ad that you've seen in the course of your daily life. What persuasive techniques did the ad employ? Were these techniques effective in your view? Why or why not?

Accepted Answer

The answer of Describe a negative political ad that you've...

Deck 8: Advertising: Commercial and Political