Deck 19: Marketing Nutrition Programs and Services

Question 1

Business marketing only dictates that buyer and seller exchange goods and they are both satisfied.

Answer 1

True

Question 2

Social marketing only dictates that buyer and seller exchange goods and they are both satisfied.

Answer 2

False

Question 3

The concept of social marketing was introduced as late as 1971.

Answer 3

True

Question 4

There are 5 benchmarks in social marketing.

Question 5

The four Ps of traditional marketing are products, payment, place, and promotion.

Question 6

Marketing research should only come from secondary data.

Question 7

A helpful website for secondary data is Seventeen magazine.

Question 8

Formative evaluation includes pre-testing of ideas and materials.

Question 9

Marketing segmentation is used to target social marketing strategy to a particular group.

Question 10

Cultural competency is a part of social marketing.

Question 11

______________ only dictates that buyer and seller exchange goods and they are both satisfied.

A) Business marketing
B) Social marketing
C) Market segmentation
D) None of the above

Question 12

_______________ dictates that buyer and seller exchange goods for positive benefits and they are both satisfied.

A) Business marketing
B) Social marketing
C) Market segmentation
D) None of the above

Question 13

The concept of social marketing was introduced as late as ________.

A) 1961
B) 1971
C) 1981
D) 2001

Question 14

There are____ benchmarks in social marketing.

A) 3
B) 5
C) 6
D) 10

Question 15

The four Ps of traditional marketing are:

A) Products, payment, place, and promotion
B) Products, price, place, and promotion
C) Products, price, place, and production
D) Products, payment, presentation, and promotion

Question 16

Marketing research should only come from __________ data.

A) Primary
B) Secondary
C) Tertiary
D) A and B

Question 17

A helpful website for primary data is:

A) CDC.gov
B) FAO.gov
C) All of the above
D) None of the above

Question 18

______________ evaluation includes pre-testing of ideas and materials.

A) Formative
B) Primary
C) Secondary
D) Summative

Question 19

Marketing ___________ is used to target social marketing strategy to a particular group.

A) Data
B) Segmentation
C) Norms
D) Evaluation

Question 20

Cultural competency is a part of ________ marketing.

A) Social
B) Business
C) Bottom line
D) All of the above

Question 21

Social marketing focuses on:

A) Establishing a positive image or impression for a product
B) Benefiting the general society by influencing social behaviors
C) Defining a problem and gathering data
D) Maximizing profits by fulfilling customers' needs and desires

Question 22

An example of secondary data is:

A) Data you collected from a focus group about physical activity
B) A telephone survey soliciting information on consumer preference for skim milk
C) Your state's infant mortality rate
D) Observing preschool children eating lunch to determine if they eat the vegetable served

Question 23

Market segmentation can be used based on:

A) Age
B) Race
C) Attitudes
D) All of the above

Question 24

In the marketing mix, nutrition counseling provided to residents of a retirement community is an example of:

A) Product
B) Place
C) Price
D) Promotion

Question 25

In advertising, "reach" refers to:

A) The number of people exposed to a message
B) How the advertisement was delivered to the media outlet
C) The number of times a person is exposed to the advertisement
D) Primary information

Question 26

Summative evaluation is sometimes called:

A) Outcome Evaluation
B) Formative Evaluation
C) Research Evaluation
D) None of the above

Question 27

Process evaluation uses:

A) Summative Evaluation
B) Formative Evaluation
C) Continuous Quality Improvement
D) None of the above

Question 28

Traditional business ethics in the last century was guided by __________________.

A) Caveat emptor
B) Buyer beware
C) None of the above
D) All of the above

Question 29

Social marketing includes:

A) Customer wants
B) Profit generating
C) Personal welfare of customers
D) All of the above

Question 30

If a supervisor tells you "It is just business," in relation to profit making, they are:

A) Not including social marketing
B) Not considering social welfare
C) Are relying on buyer beware principles
D) All of the above