Deck 2: Understanding Todays Consumer

Question 1

Charie Locke is the owner of which ski resort in Canada?

A) Lake Louise
B) Banff Mount Norquay
C) Sunshine village
D) Whisteler

Answer 1

A

Question 2

What three aspects compose consumer behaviour analysis?

A) consumer motivations, consumer studies, and consumer patterns
B) consumer typologies, consumer motivations, and the consumer purchasing process
C) consumer patterns, consumer typologies, and the consumer purchasing process
D) consumer motivations, consumer studies, and consumer typologies

Answer 2

B

Question 3

Which of the following statements is accurate regarding motivations?

A) they are inner drives that cause people to take action to satisfy their needs
B) Maslow created a hierarchy to categorize motivations
C) motivations have a direct influence on consumer behavior
D) both a and c are correct

Answer 3

D

Question 4

Which of the following statements is NOT accurate?

A) Beliefs are ingrained feelings towards aspects of life and are more difficult to change than attitudes
B) Factors influencing motivation and purchase include learning, beliefs and attitudes, and perception
C) Learning is formed through past experiences which develop into a mental inventory of expectations
D) Perception is shaped by information that people filter and then retrieve

Question 5

Choosing to interpret different stimuli in different ways, often ignoring some factors while enhancing others, is known as:

A) selective distortion
B) significative stimuli
C) a mind-picture
D) selective perception

Question 6

How is culture transmitted?

A) mental programming
B) symbolic gestures
C) the spoken and written word
D) b and c

Question 7

Which of the following statement is TRUE about the senior market?

A) the senior market is tied to seasonal travel due to reduced mobility
B) involves longer trips
C) is wedded to midweek or weekend travel
D) it is not a lucrative market

Question 8

A recent study from the London School of Economics identified a new model of class with seven classes. Which of the following is NOT one of them?

A) elite
B) precariat
C) traditional upper class
D) traditional working class

Question 9

Lifestyle analysis examines the way people allocate:
I) activities
Ii) time
Iii) energy
Iv) money

A) i, ii, and iv only
B) ii, iii, and iv only
C) iii and iv only
D) i and ii only

Question 10

What is the concept of the family life cycle based on?

A) the premise that travel patterns and destinations vary as people live together
B) the premise that when people live together their way of life changes
C) the study of non-nuclear families
D) none of the above

Question 11

When it comes to marketing plans, the X Games is heavily weighted towards:

A) social media and online advertising
B) sponsorships
C) print advertising
D) product placements

Question 12

Which of the following statements is FALSE concerning Plog's tourist motivation model?

A) Plog found that the majority of the population was psychocentric
B) psychocentrics prefer familiar destinations, packaged tours, and "touristy" areas
C) Plog's theory has been criticized as being difficult to apply
D) it has two dimensions: allocentrism/psychocentrism and energy

Question 13

Which of the following classifications of tourists was NOT proposed by Cohen?

A) the individual mass tourist
B) the drifter
C) the roamer
D) the organized mass tourist

Question 14

What are the three levels of commitment in the buying process?

A) truncated, extended, and habitual
B) extended problem solving, habitual problem solving, and limited problem solving
C) habitual, limited, and unlimited
D) extended, limited, and unlimited

Question 15

Role adoption will also influence the buying process. Which of the following is NOT one of those roles?

A) decider
B) searcher
C) initiator
D) buyer

Question 16

In order to close a sale within a business-to-business market, it has been argued that the supplier has to identify and satisfy all _______________ in the decision-making unit.

A) groups
B) deciders
C) buyers
D) stakeholders

Question 17

Which of the following are trends or demands in consumer behavior that are currently influencing tourism and hospitality marketing?

A) ethical consumption
B) customization, convenience, and speed
C) wellness
D) all of the above

Question 18

Which of the following statements is TRUE?

A) two trends are emerging: the desire for personalized service and the desire for highly specialized trips
B) travel agents and tour operators have been slow to react to the changing needs of customers in regards to customization
C) requests for customized and personalized vacations are rising
D) both a and c

Question 19

In the case study, "Hotels Responding to 'Bleisure' Trend", which of the following companies are seen to be responding to this trend?

A) Pullman
B) Westin
C) The Sanctuary
D) All of the above

Question 20

"Bleisure" refers to the fact that:

A) The lines between business and leisure travel are becoming increasingly distinct
B) The lines between business and leisure travel are becoming increasingly blurred
C) The lines between female business and leisure travel are becoming clearer
D) Business travelers are taking less holidays