Question 1

Which of the following is the most important feature of the customer service at Scandic hotels?&#10;A) a high level of attention to detail&#10;B) service receovery&#10;C) the food&#10;D) both a and c

Accepted Answer

Scandic hotels are known for their high level of attention to detail in customer service, ensuring a personalized and satisfying experience for guests.

Question 2

Why was Magnus Berglund inspired to increase accessibility at Scandic?&#10;A) He saw an opportunity for promotion&#10;B) He found they were receiving more and more customers with disabilities&#10;C) He himself was on sick leave for five years with a disability&#10;D) His father had a serious disability

Accepted Answer

Magnus Berglund was inspired to increase accessibility at Scandic because he himself experienced disability during a five-year sick leave, which gave him firsthand insight into the challenges faced by people with disabilities.

Question 3

Ethical marketing is less of a &#8230;&#8230;&#8230;. and more of a &#8230;&#8230;&#8230;.. that informs all marketing efforts.&#10;A) philosophy, approach&#10;B) marketing strategy, philosophy&#10;C) approach, philosophy&#10;D) philosophy, marketing strategy

Accepted Answer

B

Question 4

Which of the followings is one of the ethical principles that destinations should adhere to?&#10;A) avoid deliberate misrepresentations&#10;B) understand the principles of sustainable tourism&#10;C) the multidimensional ethics scale&#10;D) both b and c

Accepted Answer

Avoiding deliberate misrepresentations is an ethical principle that destinations should adhere to, ensuring honesty and integrity in how they present themselves to tourists.

Question 5

Which of the following is the main ethical concern over the use of product placement as a marketing tool?&#10;A) Fraud&#10;B) Deception&#10;C) Disloyalty&#10;D) None of the above

Accepted Answer

The main ethical concern over the use of product placement as a marketing tool is deception. This is because product placements are often integrated into content in a way that may not be immediately obvious to the viewer, potentially misleading them into thinking that their interest in a product has arisen independently, rather than being the result of a marketing strategy.

Question 6

Research has confirmed that consumers are concerned about the &#8230;&#8230;&#8230;. effect of product placement.&#10;A) subliminal&#10;B) side&#10;C) exact&#10;D) parallel

Accepted Answer

Research has shown that consumers are concerned about the subliminal effect of product placement, which refers to the way in which products are subtly embedded in media content, influencing consumers' purchasing behavior without their conscious awareness.

Question 7

The Global Code of Ethics 10 principles, developed by UNWTO, cover which of the following components of travel and tourism?&#10;A) Social and economic&#10;B) Cultural and environmental&#10;C) Ethical and social&#10;D) Both a and b

Accepted Answer

The Global Code of Ethics for Tourism, developed by the United Nations World Tourism Organization (UNWTO), encompasses principles that address both social and economic, as well as cultural and environmental components of travel and tourism, making both A and B correct.

Question 8

Which of the following standards is a classification that requires superior environmental management?&#10;A) ISO 9000&#10;B) ISO 14000&#10;C) OHSAS&#10;D) HSE

Accepted Answer

ISO 14000 is specifically focused on environmental management systems and standards, aiming to help organizations minimize their environmental impact, comply with applicable laws, regulations, and other environmentally oriented requirements, and continually improve in the above.

Question 9

A more environmentally conscious society is often attributed to the influence of the &#8230;&#8230;&#8230;..&#10;A) recessions in economics&#10;B) younger generation&#10;C) limitations of resources&#10;D) ethical practices

Accepted Answer

The younger generation is often credited with driving societal change towards more environmentally conscious behaviors, as they are typically more aware of and concerned about environmental issues compared to older generations.

Question 10

The example of goats in the tree-tops in Southwest Morocco could be perceived as the practice of:&#10;A) an authentic experience&#10;B) staged authenticity&#10;C) unstaged authenticity&#10;D) sustainable tourism

Accepted Answer

The goats in the tree-tops are often placed there by locals for tourists to see, making it a staged authenticity rather than a natural occurrence.

Question 11

Event attendees in general are looking to event organizers to take a more &#8230;&#8230;&#8230;&#8230;.&#10;A) moral stance&#10;B) ethical stance&#10;C) truthful approach&#10;D) backseat approach

Accepted Answer

The answer of Event attendees in general are looking to...

Question 12

&#8230;&#8230;&#8230;&#8230;&#8230; is increasingly important to travelers, who want more interaction with local people with more emotional and cultural links to the communities they visit.&#10;A) Ethic&#10;B) Relationship&#10;C) Authenticity&#10;D) None of the above

Accepted Answer

The answer of &#8230;&#8230;&#8230;&#8230;&#8230; is increasingly important to travelers, who...

Question 13

A tourism marketer must have an understanding of the principles of &#8230;&#8230;.. tourism, a concept that is closely tied to &#8230;...&#10;A) sustainable, ethics&#10;B) ethical, sustainable&#10;C) authentic, ethics&#10;D) ethical, authentic

Accepted Answer

The answer of A tourism marketer must have an understanding...

Question 14

The major environmental issues for golf courses in the Algarve are:&#10;A) consumption of water for irrigation&#10;B) consumption of phytopharmaceuticals and fertilizers&#10;C) energy consumption and waste production&#10;D) all of the above

Accepted Answer

The answer of The major environmental issues for golf courses...

Question 15

what is the golf club profiled that is located on an Ecological Reserve near Lagos, Western Algarve?&#10;A) Mallorca Golf Club&#10;B) Portugal Golf Club&#10;C) Espiche Golf Club&#10;D) Boa Vista Golf Club

Accepted Answer

The answer of what is the golf club profiled that...

Question 16

Responsible marketing is the balancing of &#8230;&#8230;&#8230;&#8230;.. initiatives and environmental &#8230;&#8230;&#8230;&#8230; in order to achieve sustainable competitive advantage.&#10;A) environmental, communication&#10;B) social, concerns&#10;C) ethical, issues&#10;D) concerns, issues

Accepted Answer

The answer of Responsible marketing is the balancing of &#8230;&#8230;&#8230;&#8230;.....

Question 17

Which of the following can take proactive to approach to responsibility in the tourism and hospitality industry?&#10;A) Firms&#10;B) Hotels&#10;C) Events&#10;D) All of the above

Accepted Answer

The answer of Which of the following can take proactive...

Question 18

Which of the following is an approach to cause-related marketing?&#10;A) autonomously branded and co-branded approaches&#10;B) house-branded approach&#10;C) industry-branded approach&#10;D) All of the above

Accepted Answer

The answer of Which of the following is an approach...

Question 19

The final case study suggests that the challenge of providing authentic and sensitive war memoirs can raise .&#8230;&#8230;. issues.&#10;A) political&#10;B) ethical&#10;C) social&#10;D) environmental

Accepted Answer

The answer of The final case study suggests that the...

Deck 12: Tourism Marketing Ethics