Deck 18: Marketing, Society, Sustainability and Ethics

Question 1

Marketing activities undertaken to meet the wants/needs of present customers without comprising the wants/needs of future customers, particularly in relation to negative environmental impacts on society is called:

A) sustainable marketing.
B) service marketing.
C) responsible marketing.
D) postmodern marketing.

Answer 1

A

Question 2

This involves the setting of different prices for different groups of people:_____________

A) Price fixing.
B) Price gouging.
C) Price discrimination.
D) Price differential.

Answer 2

C

Question 3

The following occurs when companies operate a demand pricing formula where demand is very high, leading to high prices to customers.

A) Bait and switch.
B) Price gouging.
C) Price collusion.
D) Price discrimination.

Answer 3

B

Question 4

_____________ stresses the importance of developing virtuous principles, with 'right' character, and the pursuit of a virtuous life.

A) Utilitarianism
B) Managerial egoism
C) Deontological ethics
D) Virtue ethics

Question 5

_____ advertising appeals can create controversy. Charities often use this type of appeal to raise funds for sick children in Africa.

A) Shock
B) Logic
C) Slice of life
D) Humour

Question 6

Marketing ethics can be divided into normative and _____________ branches.

A) normative
B) descriptive
C) virtue
D) moral

Question 7

This branch of ethics stresses the importance of developing virtuous principles, with 'right' character, and the pursuit of a virtuous life:_____

A) Normative ethics.
B) Virtue ethics.
C) Utilitarianism.
D) Teleological ethics.

Question 8

In many countries, which type of advertising is exempt from the rules and regulations associated with traditional advertising?

A) Emotional.
B) Non-profit.
C) Political.
D) Religious.

Question 9

A good example of a highly successful and long-running campaign that used ________in a humorous way in some of its executions was the 'Got Milk?' campaign run for the California Milk Processor Board by Goodby Silvstein and Partners between 1995 and 2014.

A) emotional appeals
B) sexual appeal
C) shock appeals
D) fear appeals

Question 10

The idea that corporations have responsibilities that go beyond the production of goods and services at a profit is an example of one of the core tenants of which type of initiative?

A) CSR initiatives.
B) Social initiatives.
C) Sustainability initiatives.
D) Quality initiatives.

Question 11

Understanding marketing ethics is not really that important to business students, but is more important to law students.

Question 12

Supporters of sustainable marketing accept the limitations of marketing philosophy and acknowledge the need to impose regulatory constraints on marketing, particularly concerning its impact on the environment.

Question 13

The model of marketing decision-making is the best known, stressing the importance of considering what is the right thing to do (deontological norms) and what are the right intended outcomes for us to follow (teleological norms).

Question 14

Corporations serve a wider range of human values, not captured solely by a focus on economic values.

Question 15

Norms are rules and regulations about how we should not behave.

Question 16

Managerial egoism is a form of ethical approach associated with Aristotle, which stresses the importance of developing virtuous principles, developing 'right' character, and the pursuit of a virtuous life.

Question 17

If we adopt the managerial egoist principle, then we would conclude that companies should set their marketing programmes so as to maximize shareholder or stakeholder value.

Question 18

Virtue ethics suggests that an action is right if, and only if, its performance will be more productive of pleasure or happiness or welfare, or more preventive of pain or unhappiness, than any alternative.

Question 19

Generally, utilitarianism is concerned with 'producing the greater good for the greatest number of people'.

Question 20

Managerial egoistic approaches propose that we have not only a moral duty to ensure customer satisfaction via the finished offering, but also a duty to ensure integrity in how the offering is produced and marketed.

Question 21

Sustainable marketing is an attempt to broaden the concept of marketing beyond simple economic development. It introduces maxims, known as the three Es of sustainability, which are:________

A) ecological, equitable, and economic.
B) ecological, ethics, and equitable.
C) ecological, energy, and economic.
D) equitable, ethics, and economic.

Question 22

This is when sub-contractors might collude to agree in advance who will win a bid, with some submitting bids with overly expensive pricing, to ensure selection of that pre-conceived competitor.

A) Bait and switch.
B) Bid rigging.
C) Switch rigging.
D) Collusion.

Question 23

Ethics can be divided into different types. This form of ethics is concerned with philosophical enquiry that treats ethical concepts and belief systems as objects of philosophical in themselves. This type of ethics is known as:____________

A) meta-ethics.
B) descriptive ethics.
C) normative ethics.
D) positive morality.

Question 24

This is concerned with the rational enquiry into standards of right and wrong, and good or bad, in respect of character and conduct and which ought to be accepted by a class of individuals.

A) Descriptive ethics.
B) Deontological ethics.
C) Normative ethics.
D) Religious ethics.

Question 25

_________________ is the action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding.

A) Framing
B) Public Relations
C) Campaigning
D) Propaganda

Question 26

Google abused its _________in the search engine market 'in ways that harmed Internet users and competitors' according to a US Federal Trade Commission (FTC) report in 2012, but the FTC backed off from suing it because it thought Google would be a tough case to prosecute (Pagliery, 2015).

A) Exploitation
B) monopoly power
C) unfairly access
D) Collusion

Question 27

Discounts and services provided by the distributor to the supplier now do not require stipulation up front in an annual agreement.

Question 28

EasyJet and Ryanair use ________systems to sell airline tickets, with different prices charged depending on time of booking.

A) Price discrimination
B) yield management
C) price gouging
D) Price management

Question 29

Breaches in product quality can be extremely serious, and can lead to serious injury or even death-particularly in the food industry. For this reason, countries have separate official bodies charged with enforcing food safety guidelines, for example the US Food and Drug Administration (FDA).

Question 30

____________suggests that different groups consider ethical situations (for example gifts, corporate entertainment) from varied viewpoints and that there is nothing wrong with this.

A) universalism
B) cultural relativism
C) Cultural universalism
D) ethical relativism

Question 31

The universalist perspective suggests that bribery is a fundamental ethical breach regardless of the circumstances.

Question 32

In a study of marketing ethics in Korea, Kim and Chun (2003) found that Koreans perceived the hierarchy of seriousness of ethical problems as follows:
1.[[space]] unfair price increases;
2. [[space]] bribery;
3. [[space]] exaggerated advertising; and
4. [[space]] sexual discrimination.