Question 1

The term legacy is used in Chapter 9 to describe ________________ news mediaorganizations.&#10;A) bankrupt&#10;B) mainstream&#10;C) fake&#10;D) not-for-profit

Accepted Answer

The term "legacy" in the context of Chapter 9 when referring to news media organizations typically describes mainstream media outlets. These are established, traditional media organizations that have been around for a long time, as opposed to newer, digital-first or alternative media sources.

Question 2

The picture superiority effect describes the greater impact of _____________ over____________ in recalling media coverage.&#10;A) language, pictures&#10;B) perception, information&#10;C) images, words&#10;D) sights, feelings

Accepted Answer

The picture superiority effect refers to the phenomenon where people tend to remember images better than words. This means that images have a greater impact on memory recall compared to words.

Question 3

Medium, as used in the field of mass media, refers to a communication system that_______________ the sender and receiver.&#10;A) balances the needs of&#10;B) equally treats&#10;C) disadvantages both&#10;D) comes between

Accepted Answer

In the field of mass media, a medium is a communication system that comes between the sender and receiver, facilitating the transmission of messages.

Question 4

Syntactic indeterminacy refers to the general inability of an image such as a photograph to&#10;A) affect an audience.&#10;B) explain cause and effect.&#10;C) depict that something has happened.&#10;D) become a symbol.

Accepted Answer

Syntactic indeterminacy refers to the limitation of images in conveying complex relationships such as cause and effect, because images can show what is happening but cannot inherently explain why it is happening or the sequence of events leading to it.

Question 5

Research finds that when people are transported into a narrative, they become susceptible tobelieving what otherwise would be obviously untrue.

Accepted Answer

When people are deeply engaged in a story, their critical faculties can be bypassed, making them more likely to accept the narrative's premises, even if they are unrealistic or false. This phenomenon is known as narrative transportation.

Question 6

Confirmation bias refers to the tendency of human beings to ______________________when presented with facts that contradict their beliefs.&#10;A) change their beliefs&#10;B) maintain their beliefs&#10;C) become open to persuasion&#10;D) seek confirmation

Accepted Answer

Confirmation bias is the tendency to maintain one's beliefs even when faced with contradictory evidence, leading individuals to favor information that confirms their preconceptions.

Question 7

Authority-disorder bias, as described by W. Lance Bennett, refers to the tendency of thenews media to be preoccupied with&#10;A) how authorities will maintain order.&#10;B) promoting disorder.&#10;C) encouraging challenges to the established order.&#10;D) questioning the legitimacy of authority.

Accepted Answer

Authority-disorder bias is characterized by the news media's focus on how authorities will maintain or restore order, rather than promoting disorder, encouraging challenges to the established order, or questioning the legitimacy of authority. This bias reflects a preoccupation with issues of control and stability.

Question 8

_________________ describes the way news stories are built around themes that emphasizesome elements of a situation while ignoring others.&#10;A) Personalizing.&#10;B) Dramatizing.&#10;C) Fragmenting.&#10;D) Framing.

Accepted Answer

Framing describes the process by which media outlets shape the presentation of news stories, emphasizing certain aspects while downplaying or omitting others, to influence public perception or interpretation of the events or issues being reported.

Question 9

Roderick Hart finds that the persuasive influence of what appears on the television screenprimarily lies in its&#10;A) intimacy.&#10;B) rapidity.&#10;C) accessibility.&#10;D) anonymity.

Accepted Answer

Roderick Hart's research into media and politics suggests that television's persuasive power largely stems from its intimacy. This means that television, through its visual and personal approach, can create a sense of closeness and familiarity between the viewer and the content, making it a powerful medium for persuasion.

Question 10

According to Chapter 9, a notable feature of online communication that makes itfundamentally different from face-to-face conversation is its ____________________ nature.&#10;A) ambivalent&#10;B) asynchronous&#10;C) indeterminate&#10;D) indexical

Accepted Answer

Online communication is often asynchronous, meaning that messages can be sent and received at different times, unlike face-to-face conversation where interactions occur in real-time.

Deck 9: Analyzing Media