Deck 11: Revenues, Costs, and Profits
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Deck 11: Revenues, Costs, and Profits
1
Total revenue:
A) Equals the price per unit.
B) Equals price multiplied by the number of units sold.
C) Equals profit.
D) Equals total costs.
A) Equals the price per unit.
B) Equals price multiplied by the number of units sold.
C) Equals profit.
D) Equals total costs.
B
2
In the short run a firm will only produce provided the price at least:
A) Covers the marginal revenue.
B) Covers the average cost.
C) Covers the average fixed cost.
D) Covers the average variable cost.
A) Covers the marginal revenue.
B) Covers the average cost.
C) Covers the average fixed cost.
D) Covers the average variable cost.
D
3
In the long run a firm will only produce provided the price at least:
A) Covers the marginal revenue.
B) Covers the average cost.
C) Covers the average fixed cost.
D) Covers the average variable cost.
A) Covers the marginal revenue.
B) Covers the average cost.
C) Covers the average fixed cost.
D) Covers the average variable cost.
B
4
Abnormal profit occurs when:
A) Firms do unexpectedly well.
B) There is a sudden increase in demand.
C) Price is greater than average cost.
D) Price is greater than average variable cost.
A) Firms do unexpectedly well.
B) There is a sudden increase in demand.
C) Price is greater than average cost.
D) Price is greater than average variable cost.
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5
If marginal revenue is positive:
A) Total costs are constant if another unit is made.
B) Total revenue increases if another unit is made.
C) Total revenue stays the same if another unit is made.
D) Profits increase if another unit is produced.
A) Total costs are constant if another unit is made.
B) Total revenue increases if another unit is made.
C) Total revenue stays the same if another unit is made.
D) Profits increase if another unit is produced.
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6
The shutdown point in the short run occurs when:
A) Price equals average cost.
B) Price equals average variable cost.
C) Price equals average revenue.
D) Price equals average fixed cost.
A) Price equals average cost.
B) Price equals average variable cost.
C) Price equals average revenue.
D) Price equals average fixed cost.
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7
The break-even output occurs where:
A) Price equals average cost.
B) Price equals average variable cost.
C) Price equals average revenue.
D) Price equals average fixed cost.
A) Price equals average cost.
B) Price equals average variable cost.
C) Price equals average revenue.
D) Price equals average fixed cost.
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8
If revenue equals costs, abnormal profit is made.
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9
If the price of a product is reduced, total revenue will always fall.
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10
If revenue is greater than variable cost, the difference provides a ____________ towards fixed costs.
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11
Normal profit occurs when price equals:
A) Average cost
B) Average variable cost
C) Total cost
D) Marginal cost
A) Average cost
B) Average variable cost
C) Total cost
D) Marginal cost
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12
If revenue is greater than variable costs then a contribution is made to put towards _________ costs
A) Variable
B) Fixed
C) Marginal
D) Abnormal
A) Variable
B) Fixed
C) Marginal
D) Abnormal
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13
Profit equals:
A) Price plus costs.
B) Revenue plus costs.
C) Revenue minus costs.
D) Price minus costs.
A) Price plus costs.
B) Revenue plus costs.
C) Revenue minus costs.
D) Price minus costs.
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14
A firm profit-maximizes where marginal revenue equals what?
A) Marginal cost
B) Average cost
C) Total cost
D) Total revenue
A) Marginal cost
B) Average cost
C) Total cost
D) Total revenue
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15
If profit is £20,000 and total costs are £80,000 then revenue is what?
A) £60,000
B) £100,000
C) £40,000
D) £80,000
A) £60,000
B) £100,000
C) £40,000
D) £80,000
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