Deck 11: Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

Question 1

Which of the following is not a category of brand visibility?

A) Logo merchandise
B) Product packaging
C) Licensing opportunities
D) Television commercial
E) Event sponsorship

Answer 1

D

Question 2

Product placement criteria includes all of the following except:

A) Estimated audience
B) Duration of popularity
C) Advertising support
D) Length of exposure
E) Producer of the movie

Answer 2

E

Question 3

Licensing opportunities for a brand has many possibilities, including:

A) Characters
B) Music
C) Images
D) Only a and c
E) All of the above

Answer 3

E

Question 4

Having your brand as a feature prize in a national promotion with video advertising is acceptable as long as it is:

A) Compatible with your brand image
B) Attracts a very large audience
C) Includes famous celebrities
D) Lasts a long time during the year
E) Does not cost very much

Question 5

Product placement for a brand includes the following type of exposure:

A) Television and radio
B) Popular magazines
C) Video games
D) Only a and b
E) All of the above

Question 6

Venue identification is a popular from of brand visibility for large corporations, because they get their:

A) Name on a building
B) Identification in promotion material
C) References in the media
D) All of the above
E) None of the above

Question 7

The following are all characteristics of a modern retail marketing environment, except:

A) Shelf extenders
B) Touch screens
C) Promotion material
D) All of the above
E) None of the above

Question 8

If you were a brand manager, how much would you be willing to pay to put your name on a sports stadium? Defend your answer with research information.

Question 9

Recommend five promotional items with the logo of your school or company that could be given during the coming year to increase brand name awareness. Why have you selected these items and what will it cost per unit?

Question 10

Select a movie that you have seen recently and suggest three brands that could have been used for product placement. What is the exposure value and how did you calculate the number?