Deck 6: Political Communication: Mediated Constructions

Question 1

Authors Morley Winograd and Michael Hais argued that the Millennials (voters born after 1993) will change the face of politics through:

A) A third-party system.
B) Interactive media.
C) Reactive politics.
D) Agitation and propaganda.

Answer 1

B

Question 2

The Baby Boomer generation has had a debilitating effect on politics through:

A) The culture wars of the 1960s.
B) Drug and alcohol dependence.
C) Ideological movements.
D) Social Security claims.

Answer 2

A

Question 3

Which of the following candidates emerged as a rock star of mass media?

A) Hillary Clinton.
B) William Clinton.
C) Reverend Jesse Jackson.
D) Barack Obama.

Answer 3

D

Question 4

Political communication includes which of the following forms of rhetoric?

A) Deliberative.
B) Presidential.
C) Campaign.
D) Visual.

Question 5

According to Aristotle, political communication is a combination of which of the following?

A) Military training and statesmanship.
B) Public speaking and political science.
C) Philosophy and history.
D) Medicine and science.

Question 6

The Athenians combined the word for politician and orator, which became:

A) Sophist.
B) Philosopher king.
C) Rhetor.
D) Senator.

Question 7

The 1968 Democratic National Convention was held in which city where billy club-wielding cops confronted masses of antiwar protesters?

A) Boston.
B) San Francisco.
C) New York.
D) Chicago.

Question 8

The Watergate break-in at the Democratic Headquarters became a national scandal when two journalists broke the story. They were:

A) Dan Rather and Robert Novak.
B) Robert Woodward and Carl Bernstein.
C) Robert Huntley and David Brinkley.
D) Geraldo Rivera and Brit Hume.

Question 9

Kathleen Hall Jamieson wrote that political ads enabled candidates to do which of the following?

A) Build name recognition.
B) Raise funds.
C) Frame central questions.
D) Attack opponent's flaws.

Question 10

Political campaigns have some similarity to commercial product campaigns, but there are differences too. Which of the following points apply to political and not product campaigns?

A) Shorter time frame.
B) Both verbal and nonverbal messages.
C) A person is sponsored.
D) Promotes positions to audiences.

Question 11

J. Anthony Blair analyzed which form of visual persuasion to demonstrate the precarious position of Czechoslovakia (sic) during World War II?

A) A photograph.
B) A cartoon.
C) A sculpture.
D) A portrait.

Question 12

According to J. Anthony Blair, a visual that tells a story or makes a point is a:

A) Cinematic wonder.
B) Convention.
C) Didactic narrative.
D) Symbolic challenge.

Question 13

The Daisy Girl ad was a powerful visual ad in 1964 that torpedoed the presidential campaign of:

A) Barry Goldwater.
B) Lyndon Baines Johnson.
C) Robert Dole.
D) Robert Kennedy.

Question 14

The first televised presidential debates were held between which two candidates?

A) Barry Goldwater and Lyndon Baines Johnson.
B) Dwight David Eisenhower and Adalai Stevenson.
C) Richard M. Nixon and John F. Kennedy.
D) Richard M. Nixon and Robert Kennedy.

Question 15

Howard Dean, unsuccessful democratic presidential candidate in 2004, was the first to successfully exploit the power of which one of these in his campaign?

A) The Facebook site.
B) Independent voters.
C) The Internet.
D) The angry voters from 2000.

Question 16

Which of the following 2008 presidential candidates implemented a technology plan that won the geeks or technologists to his or her side?

A) Hillary Clinton.
B) Mitt Romney.
C) John McCain.
D) Barack Obama.

Question 17

The Q score is Hollywood's measure of a celebrity or candidate's:

A) Gay supporters.
B) Quality control with news management.
C) Audience familiarity and favorability.
D) Quota with minorities.

Question 18

An advertisement or video that spreads quickly across the Internet is called:

A) Quixotic.
B) Inflammatory.
C) Viral.
D) Overexposed.

Question 19

Comedic images of candidates have become routine in campaigns. Which of the following was presented as a flip-flopper in a wind-surfing ad in 2004?

A) Rick Santorum.
B) Robert Casey.
C) John Kerry.
D) George W. Bush.

Question 20

Convention videos of the candidates have become a standard for both parties. Ronald Reagan's film brought tears to the eyes of his opponent's staff. Morreale said it used:

A) Reagan's acting skills.
B) Rebirth rhetoric and myth.
C) The Pepsi Generation.
D) Law and order appeals.

Question 21

In the book The Interplay of Influence, Jamieson and Campbell identified which mass medium as still the most influential one in politics?

A) Internet.
B) Television.
C) Newspapers.
D) Magazines.

Question 22

Theodore O. Windt wrote that each president creates an image or central theme that characterizes his administration. Which of the following qualify as such a vision?

A) The New Frontier.
B) The Great Society.
C) No Child Left Behind.
D) A Change We Can Believe In.

Question 23

Windt identified and described three forms of ideological rhetoric. They are:

A) Consciousness-raising rhetoric.
B) Free-enterprise rhetoric.
C) Revolutionary rhetoric.
D) Lamentation.

Question 24

Jurgen Habermas wrote of deliberative address, and he placed two groups at the center of the political system. Which one answer identifies these two groups?

A) Intellectuals and publishers.
B) Politicians and mass media.
C) Experts and entrepreneurs.
D) Lobbyists and regulators.

Question 25

The ideal relationship between government and mass media is best described as:

A) Symbiotic.
B) Quid pro quo.
C) Adversarial.
D) Secretive.

Question 26

When we refer to mass media as "the watchdog of the people," we are referring to which function?

A) Interpretation.
B) Surveillance.
C) Linkage.
D) Entertainment.

Question 27

Bernard Goldberg, a CBS journalist for 28 years, wrote about major problems, which are:

A) Omerta.
B) Bias.
C) Elitism.
D) Profit.

Question 28

The Tower of Babel myth involves an explanation for:

A) Expulsion from paradise.
B) Temptation.
C) Foreign tongues.
D) Life after death.

Question 29

Agenda setting reflects the media's power to achieve which of the following?

A) Raise issues to the plane of discussion.
B) Ignore some subjects and promote others.
C) Keep citizens informed.
D) Serve as a watchdog for the people.

Question 30

Scholars believe that a political paradigm shift is occurring, with generational experiences becoming more influential as a source of influence.

Question 31

Interactive media establishes networks that bypass traditional media sources in politics.

Question 32

Baby Boomers include those born after 1993 and savvy about media use.

Question 33

The YouTube Obama Girl who sang Crush on Obama is an example of a viral video.

Question 34

Tony Schwartz created the Daisy Girl political ad in 1964 that many claim ended Barry Goldwater's campaign based on Schwartz's resonance model of communication.

Question 35

The tradition of deliberative address was not part of the Athenian Assembly.

Question 36

The First Amendment gives citizens the right to bear arms in the United States.

Question 37

The Tower of Babel myth is about tribes divided by language.

Question 38

The Watergate break-in and political scandal involved President Lyndon B. Johnson.

Question 39

Political campaigns increasingly focus on impression management and images as much as they do verbal scripts.

Question 40

Visual images cannot make arguments or claims, according to J. Anthony Blair.

Question 41

Visual elements are more significant rhetorically than logically and can present a didactic narrative.

Question 42

The Daisy Girl political advertisement reassured viewers that they were secure from the Cold War of the 1960s.

Question 43

Schwartz believed effective political ads evoked something already in audiences.

Question 44

The first televised presidential debate was between Richard M. Nixon and Lyndon B. Johnson.

Question 45

Howard Dean, presidential candidate in 2004, relied upon the Internet to network his campaign.

Question 46

The 2004 presidential campaign embraced the language of Web politics, but Obama's 2008 campaign would surpass all efforts from the past.

Question 47

The Republican Party has outstripped the Democrats with new technology in campaigns.

Question 48

Entertainment shows have become fertile territory for politicians to get exposure.

Question 49

JibJab Media created a humorous video that satirized G. W. Bush and John F. Kerry, but it was not influential in the campaign.

Question 50

Political conventions use visual rhetoric to sell their candidates.

Question 51

Ronald Reagan was called the Teflon president.

Question 52

Reagan's convention film used the rhetorical myth of a rebirth of America.

Question 53

Presidential campaigns avoid personal promotions and focus upon party platforms.

Question 54

The Internet allows candidates to communicate directly with the people and to quickly tailor messages.

Question 55

The Interplay of Influence that Jamieson and Campbell described in their book shows that all communication is reciprocal, with meaning shared between the source and receivers.

Question 56

Hard news has suffered from the process of personalization, with sound bites driving campaigns.

Question 57

Presidential rhetoric examines the communication of the chief executive to create a vision and frame arguments for their policies.

Question 58

Theodore Windt wrote that psychoanalysis has no place in the study of presidential rhetoric.

Question 59

It is through persuasion that leaders seek to gain support and consent of the governed.

Question 60

Jurgen Habermas believed that mass media was doing a good job of reporting on the G. W. Bush administration.

Question 61

Habermas's "moral entrepreneurs" call attention to neglected issues.

Question 62

The adversarial relationship between government and the press does not serve the surveillance function of media.

Question 63

Habermas said the role of a vigorous press has been displaced by entertainment modes and content.

Question 64

The "fourth estate" is the political name for lobbyists.

Question 65

Instrumental surveillance transmits information that is useful in everyday life like the stock market, products, or fashion news.

Question 66

Bernard Goldberg applauds the media for being objective and balanced.

Question 67

Goldberg said omerta is the sacred code of silence that gangsters and journalists live and die to uphold.

Question 68

According to Laura Ingraham, cultural elites uphold American values, traditions, and ideology.

Question 69

Political communication is deliberative communication that addresses policies, candidates, and ways and means.

Question 70

Explain how Winograd and Hais believed the Millennials would change politics.

Question 71

Explain Aristotle's five subjects addressed by political communication.

Question 72

Discuss the first televised presidential debate in 1960 and include who the candidates were, how this changed campaigns, and the audience's response.

Question 73

Explain the Tower of Babel myth and why Kenneth Burke said this made rhetoric necessary.

Question 74

Explain the characteristics of political campaigns. Use examples to support your answer.

Question 75

Define visual rhetoric and explain how the last presidential campaign used visuals to persuade voters. Be specific.

Question 76

Explain why the Daisy Girl ad was so powerful in the 1964 campaign.

Question 77

Explain the impact the Internet had on the 2008 campaign and Barack Obama's election.

Question 78

Explain the use of visual rhetoric in political conventions through the use of biographical videos.

Question 79

According to Kathleen Jamieson, political communication has focused upon personalization of news and sound bites. What effect has this had upon political campaigns?

Question 80

Theodore Windt stated that presidents create a vision that lives on after their demise. Explain one president's vision and how it was made a reality.