Deck 8: Text

Question 1

The term letterform can apply to characters other than letters, including punctuation, symbols, and numbers.

Answer 1

True

Question 2

Moveable type was first invented by Johannes Gutenberg.

Answer 2

False

Question 3

Typography is the visual representation of intellectual thought as expressed through a human language system.

Answer 3

False

Question 4

Decorative fonts are commonly used for body copy in text-based designs.

Question 5

In typography, the term Roman refers to a place of origin of certain typefaces.

Question 6

Slab-serif typefaces are often used for large format text.

Question 7

Setting type to all capital letters usually makes the text easier to read.

Question 8

___________ is the visual representation of intellectual thought as expressed through the human language system.

A) font
B) letterform
C) text
D) type

Question 9

Which of the following terms refers to the art of designing and arranging type?

A) movable type
B) text
C) typeface
D) typography

Question 10

Times New Roman, Playbill and Century Gothic are examples of _________.

A) font families
B) letterforms
C) text
D) typefaces

Question 11

__________ refers to a typeface's characteristics and can change depending on font size.

A) Legibility
B) Letterform
C) Readability
D) X-height

Question 12

In typography, a _________ has the ability to move vertically, horizontally, diagonally, or in a curved direction.

A) counter
B) line
C) stroke
D) point

Question 13

Which term is used to describe the transition between the thick and thin areas of a stroke?

A) baseline
B) contrast
C) posture
D) weight

Question 14

A(n) __________ adds to the width of a stroke and the visual weight of the normal roman letterform.

A) bold typeface
B) contrast
C) light typeface
D) oblique typeface

Question 15

What is the difference between a serif and a san serif font?

A) san serif fonts have small decorative accents and serif fonts do not.
B) serif fonts are generally larger than san serif fonts
C) serif fonts have small decorative accents and san serif fonts do not.
D) None of the above

Question 16

_________ typefaces are the industry standard for body copy that's printed in books, magazines, and newspapers.

A) Modern
B) Decorative
C) Sans serif
D) Serif

Question 17

The Gothic script, _________, was the first letterform widely adapted to metal type through the Germanic areas of Europe.

A) Blackletter
B) Humanist
C) Old Style
D) Venetian

Question 18

____________ are characterized by unusual features intended to add splash and pizzazz to a design.

A) Decorative typefaces
B) Script typefaces
C) Special characters
D) Symbol typefaces

Question 19

A tool used by designers to add visual variety and emphasis to text by changing weight, angle, and width to the typeface is called a ___________.

A) font family
B) font style
C) meanline
D) special character

Question 20

__________ characters have a smaller point size than the surrounding text and are shifted upward above the baseline.

A) Oblique
B) Roman
C) Subscript
D) Superscript

Question 21

You can vary the amount of space between a single pair of letters using a technique called _________.

A) alignment
B) kerning
C) leading
D) tracking

Question 22

____________ produces a symmetrical look that's visually balanced but difficult to read.

A) alignment
B) centered text
C) left justified text
D) right justified text

Question 23

The technique of bending and distorting a typeface is called _____________.

A) condensing
B) embossing
C) expanding
D) warping

Question 24

In typesetting, the distance between the mean line and the baseline using a lowercase x is called the _____________.

A) capline
B) point
C) x-ax is
D) x-height

Question 25

___________ is the term used to define the amount of space between vertically adjacent lines of text.

A) alignment
B) kerning
C) leading
D) tracking

Question 26

Which of the following is a unit of measurement used for setting the size of fonts in digital screen space?

A) aspect ratio
B) point
C) posture
D) x-height

Question 27

___________ is a feature that uniformly applies letter spacing across a range of selected text.

A) alignment
B) kerning
C) leading
D) tracking