Deck 4: Visual Communication

Question 1

There is no difference between seeing and perceiving.

Answer 1

False

Question 2

The manner in which content is designed, packaged, and delivered is referred to as form.

Answer 2

True

Question 3

Even the best messages can pass by unnoticed when there is a lack of appealing visual design.

Answer 3

True

Question 4

All shapes resemble objects from the natural world.

Question 5

In design, a viewer ought to be able to grasp the essence of the whole without being distracted by the individual elements.

Question 6

Organic patterns mimic those found in nature.

Question 7

All of the visual information in a design must be present in order for an individual to complete the picture in his head.

Question 8

____________ is an area of study that investigates the transmission of ideas and information through visual forms and symbols.

A) composition
B) Gestalt Psychology
C) rule of thirds
D) visual communication

Question 9

________________ is the tangible essence of a work (stories, ideas, and information) that we exchange with others.

A) aesthetics
B) content
C) form
D) perception

Question 10

Why is the phrase "less is more" an important reminder in the area of design?

A) because providing less information makes the viewer pay better attention
B) because it makes the viewer try to figure out what important pieces of information are missing
C) because 'less' is always 'more' aesthetically pleasing
D) because it puts the focus on simplicity and the fundamental elements of design

Question 11

The field of _________ is a theoretical branch of visual communication that deals with the nature of beauty and human perceptions of visual form and presentation.

A) multimedia
B) aesthetics
C) aspect Ratio
D) composition

Question 12

The term _________ refers to the combination and arrangement of elements in a visual space.

A) aesthetics
B) composition
C) eye candy
D) visual communication

Question 13

A ____________ is the most basic representation of form?

A) dot
B) margin
C) line
D) shape

Question 14

_________ is a two-dimensional element formed by the enclosure of dots and lines.

A) form
B) pattern
C) shape
D) texture

Question 15

What is an organic shape?

A) one that is entirely man-made
B) one that resembles an object in the natural world
C) one that includes lots of color and detail
D) one that contains "all natural" ingredients

Question 16

_________ is the surface attribute of a visual object that evokes a sense of tactile interaction.

A) form
B) lighting
C) shape
D) texture

Question 17

_____________ is the reoccurrence of a visual element in a design space.

A) form
B) pattern
C) shape
D) texture

Question 18

The principles of _________ refer to the perceptual glue that holds a design together and maintains a sense of visual harmony.

A) emphasis
B) force
C) texture
D) unity

Question 19

The law of ___________ states that objects are more likely to be perceived as "belonging together" when they are positioned close to one another.

A) proximity
B) repetition
C) similarity
D) unity

Question 20

The principle of ___________ encourages designers to position objects that belong together along a common edge or implied line.

A) alignment
B) proximity
C) repetition
D) similarity

Question 21

___________ refers to the scale of an object relative to other elements within the same composition.

A) balance
B) color contrast
C) depth
D) proportion

Question 22

___________ is a compositional tool used to produce visually appealing images using asymmetrical balance.

A) continuation
B) depth of field
C) proportion
D) rule of thirds

Question 23

A(n) ____________ is created through the placement a real or implied stationary line element within the frame.

A) figure-ground relationship
B) graphic vector
C) index vector
D) motion vector

Question 24

A(n) ___________ is created by the real or apparent movement of subjects within the frame.

A) figure-ground relationship
B) graphic vector
C) index vector
D) motion vector

Question 25

In Gestalt psychology an element that appears in the foreground of our perceptual field is called a ___________.

A) close-up
B) figure
C) shape
D) vector

Question 26

A ___________ image is one that's formed with dots comprised of various shades of gray,

A) continuous
B) halftone
C) negative
D) symmetrical