Deck 4: Challenges of a Changing Marketing Landscape

Question 1

What affects sensemaking of the market and interaction with it?

Answer 1

Sensemaking of the market and interaction with it, as well as the management thereof, depends on individual and cultural cognitive framing, also called mental models, mindsets, conceptual heuristics, or tacit assumptions, which at any given time structure how we interpret and react to all incoming information (Rydén et al., 2015).

Question 2

What do the concepts "agile" and "integration" describe?

Answer 2

New management concepts reflect how we experience shifts in business values and actions. e.g., "Agile" describing the power of moving quickly and easily (Keeley & Doz, 2011), while "Integration" describes the synergies accomplished by aggregating platforms and real-time data.

Question 3

Please explain the reframing of organizations as "interpretation systems".

Answer 3

Daft and Weick (1984, p. 294), are moving away from the traditional framework of seeing organizations as control systems. They reframe organizations as interpretation systems, i.e., the process through which information is given meaning and actions are chosen.

Question 4

Please describe the new ways of thinking that organizations should adopt in order to deal with social media storms more effectively.

Question 5

Explain how social media can be perceived as "disruptive technologies".